What is the 13th Way to Defeat the Top Agent???

Real Estate Agent with Coldwell Banker 01845411

What is the 13th Way to Defeat the Top Agent???

Once I ask myself this question my sinister side kind of kicks in.. You know the side that says, slash their tires once a week, or put tampons in their gas tank, or super glue the car doors closed, get a cell phone scrambler and direct at their house where they can't get any calls or take calls, or crash their internet network...

But why would I do that? That would be giving myself an unfair advantage and if you are already a bad ass in this industry, you don't need that unfair advantage, you just need the direction and the drive because you already have the ability to take down the top agents in your area!

So how do you do that?

Today on the Webinar Ben Kinney talked about 12 (supposed to be 13, before he so rudely hung up.. :) HAHAHA!) ways to take out the top agent in your area. I'm not going to go over all 12 I am just going to give a brief summary. But Ben listed some of the characteristics of that top agent that we are looking to take down.. They are egotistical... Bad attitudes..... Unadaptable.. Etc. Etc. Etc.  Not to mention if you attemtped to contact that top agent right now they probably wouldn't answer their phone and I would be very surprised if their voicemail box wasn't full. So these are some of the characteristics that we can have that can take them down, aside from not being egotistical and keeping our attitudes in check.

Be Diverse:

There are so many sources in which we can be specialists in like Foreclosures, Short Sales, FSBOS, Commercial, farming, cold calling, etc. So instead of picking one and advertising yourself as that specialist, pick 4 or 5 and try to master as many as you can. Know where your business is coming from. Why? Next tip will explain.

Be Adaptable:

One thing that the real estate market is prone to do is shift. So in order to survive in a constantly shifting business you must be prepared to adapt. You don't want to advertise yourself as the short sale speicalist, focus on nothing but short sales, and that is where all your business is coming from, because if that was the case and tomorrow... well Monday, since banks don't work on the weekends like the rest of us, decided they were not going to do short sales anymore you would be out of business. That is why it is important to try to master as many outlets for business as you can so if one goes under you have other places where business is coming from.

Build an Empire Team:

Recruiting and building your team is another step to take towards knocking that agent off their pedastol. Once you recruit you don't want to recruit just anyone, you want to recruit talented, sucessful people that can keep pace with you and your business instead of being dead weight that will slow you down. Look at every opportunity that you speak to another agent as recruiting opportunity. Ben suggested to have them take the DISC personality test to find out what their strenghts and weaknesses are and find out where they would be best placed rather as a buyers agent, listing agent, etc.

(By the way, if there is anyone in the South Orange County area that feels like their current office isn't a good fit for them give me a call!) :)

Those are just a few of the things that Ben discussed on the call today, I am sure the recording of that call will be released soon. Keep your eyes open for it, there are some gems on that conversation!

So what is my 13th way to Defeat the top agent???

Simple! The IMSDesignation!!!

Our society is becoming more and more internet based!! Over 80% of buyers are starting to look online once they are ready to purchase homes, seller's are looking online to find out what they can get for their home once they are getting ready to sale, defaulting homeowners are getting online to find out what their options are.

The IMSDesignation helps you learn how to get in front of so many more people that are ready to take that next step, shows you how you can get them to find you, rather from pay per click ads, blogging, facebook business pages, craigslist, etc. and to strategically set up mouse traps to capture those leads, and how to convert them into closed transactions!

A lot of the unadaptable top agents out there are avoiding internet marketing as if it were the plague, they are set in the ways of billboard, newspaper and magazine ads. Spending money mailing out postcards that ultimately go straight to the trash, and spending hours and hours and hours knocking on doors.

By taking advantage of the IMSDesignation you are learning how to put yourself in front of the right people at the right time so you can get their business by use of the internet.

Of course nothing can ever replace actually getting in front of those people, but through internet marketing you are getting in front of the person as quickly as possible so arrangements can be made to actually get in front of them when they are ready to get into contract.

We all know that we are very quickly becoming an internet based society. By following the direction of the IMSDesignation courses you will be putting yourself lightyears ahead of those that are resisting the use of technology. You will know how generate leads, how to capture them, how to "legally" stalk them, and convert them into closed transactions!

Ben Kinney, Chad Hyams and all the IMSD people have developed an amazing and effective system that works!!!

So if you are serious about wanting to take down the top agent in your area YOU NEED TO BECOME AN INTERNET MARKETING SPECIALIST!!!!

Follow this link to learn more about the IMSDesignation!!!

Posted by

Stacey Smith
Coldwell Banker-Residential Properties
BRE. License #01845411

 If you are looking to buy a home or sell your current home in Orange County, Ca. please allow me to assist you. I work throughout most of Orange County but my area of expertise happens to be south Orange County and the Coastal cities. Locations I service include: Dana Point, Capistrano Beach, San Juan Capistrano, San Clemente, Laguna Beach, Newport Beach, Huntington Beach, Crystal Cove, Corona Del Mar, Laguna Niguel, Aliso Viejo, Mission Viejo, and Costa Mesa. I service all areas through out Orange County so please call me today and allow me to assist you! 



Please Allow Me To Assist You and Your Family in Finding The Perfect Home As Your Real Estate Agent!





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Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.

Stacey from this blog I can tell that you really believe in this designation. I had a bad day today. Got to admit this blog is making me feel better because I missed it and I couldn't watch it. SUGGESTED. Thank you very much Stacey. Have a great weekend.

Oct 21, 2011 01:24 PM #1
What Not To Renovate - Milan B.
Palm Coast, FL
We provide tips & trends on home renos & designs

Hi Stacey,
Thanks for sharing.
Will definitely check out the IMSDesignation.
Have a wonderful weekend!

Oct 21, 2011 01:40 PM #2
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

Great post Stacey!  Is this IMSD like e-Pro?  It sounds like a designation that would actually be helpful!  Did you learn anything new?  K  suggested!

Oct 21, 2011 02:11 PM #3
Cathy Criado
Criado Realty - San Antonio, TX
Making Real Estate Profitable

I was wondering about that designation. Ben Kinney is great, I joined him on Twitter.  Suggested. 

What's your big takeaway (name one)? 

Oct 21, 2011 03:34 PM #4
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Stacy - I coudln't agree more - IMSDesignation is spot on. Those who don't adapt will fall by the wayside. You have to keep up and Internet presence is everything and that's were you have such a huge advantage. You're so bright, dedicated and Internet savvy, you will be passing by your competition in no time!

I've been thinking about you - so glad you're in my life! And a big suggest from me - this is an awesome post!

Oct 22, 2011 07:52 AM #5
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA


I have been thinking about the 13 way to defeat a top agent.  I like your idea best.  Has anyone taken the course?  I would like to hear some feedback from people who have actually obtained the IMSDesigination.

Oct 22, 2011 09:08 AM #6
Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

Stacey,  a very engaging post!  I can see you have your goals set and plans made!  I'm sorry I missed Ben's webinar!  (we had REBCRDU here on Friday which was awesome)  In any event, I know you're going to 'take out' the other agents in your area!  You go girl!

Oct 23, 2011 01:24 AM #7
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

I haven't taken it yet but I'm dying to. Because of Ben Kinney, our buyer leads have increased and I want to learn more. (Still playing the red light, green light with the spending - decided going to KW Family Reunion is more important this time.) Stacey let us know when you obtain it and we'll throw a big virtual party! ;)

Oct 23, 2011 01:27 AM #8
Sharon Paxson
Arbor Real Estate - Newport Beach, CA
Newport Beach Real Estate - Arbor Real Estate

Hi Stacey - great post and being adaptable is so important especially in todays times! Good information on the IMSDesignation.

Oct 23, 2011 04:01 PM #9
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