Do You Know Your Agent's Plan For Getting Your Home Sold?

Real Estate Agent with RLAH Real Estate AB95346

When a seller hires me to sell their home, it is a joint effort.  The seller's job is to get the place in top showing condition.  My job is to market your home aggressively, to get as many ready, willing and able buyers for your home in the front door.

And when I show up for a listing appointment, I am armed with a written plan that I incorporate into my listing agreement.  Here are some of the elements:

  • I will work with you to get you home in top showing condition.  While we can do some staging, if your home needs professional help, we will share the cost with you.
  • Once your home is ready for prime time, our professional photographer comes to your home and takes fabulous photos of your home for the virtual tours and marketing materials.
  • The Evers & Company Art Department will create beautiful marketing materials, including the listing brochure, mailers and a digital e-mailer we send to colleagues who work in your market area.
  • Open Houses are a strong part of my marketing plan, because they do work if done properly.
  • I'll syndicate your listing information to all of the major and most of the minor real estate home search sites.
  • I'll market your home aggressively to other agents who may have buyers for your home, including a brokers open with a luncheon.  And I will honor their relationships to any of their buyers who contact me or visit one of my Open Houses.
  • I will be your personal Eveready Bunny Realtor.

There's more, and if I find myself at your dining room table discussing you hiring me to sell your home, you'll get all of the details. 

But my point here is that it is important to be very clear about what you can expect from your marketing agent. 

Houses and condos do not sell themselves, unless they are ridiculously under-priced.  You need a plan.  Your Realtor needs a plan. 



Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Winston Heverly 10/24/2011 05:29 PM
Home Selling
District of Columbia District of Columbia County Washington
Posts to Localism
Diary of a Realtor
real estate marketing plan

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Lucien Vaillancourt
Native Sun Realty, Inc. - Jacksonville, FL
Jacksonville Florida Real Estate

How do you respond when the seller does not want the interior of the home photographed and insists that you be present at all showings?

Oct 24, 2011 04:19 AM #44
Marshall Brown
Mid America Inspection Services, LLC - Fargo, ND

Plan the work, then work the plan. No plan is a plan to fail.

Oct 24, 2011 04:24 AM #45
Doug Rogers
Bayou Properties - Alexandria, LA
Your Alexandria Louisiana Agent

Very well organized! My kind of agent!

Oct 24, 2011 04:57 AM #46
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

You mean you are not going to take one picture with your self phone, shove a sign in the lawn, put it on the MLS and hope for the best?

Oct 24, 2011 05:19 AM #47
Kate Akerly
Halstead Property - Brooklyn, NY
Brooklyn Residential Sales and New Development

This is something we have been preaching to home owners for a while now.  They need to ask for the marketing plan!  If they haven't seen it, something is wrong (e.g. the agent doesn't have one).

Oct 24, 2011 05:33 AM #48
Jirius Isaac
Isaac Real Estate &TriStar Mortgage - Kenmore, WA
Real Estate & loans in Kenmore, WA

I always suggest theat sellers interview agents & find out what their plan is precisely so that they can compare & then hire me if I have the best plan.  It is amazing some of the reasons why sellers hire some agents!

Oct 24, 2011 05:44 AM #49
Stephanie Hofman

I also believe marketing a home is a joint effort: the seller must have the home in showing condition and be flexible for showings at any time while I execute a mulit-pronged marketing effore. I come to my listing presentations with a well-thought out marketing plan in hand. I always make sure to include email marketing and social marketing, as well. One cannot underestimate the power of leveraging the internet and as many forms of social media possible: I blog about all of my listings, and publicize my listings on LinkedIn, Facebook and Twitter.

Oct 24, 2011 06:03 AM #50
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Just curious Pat, how much do you contribute to staging costs?

Oct 24, 2011 10:08 AM #51
Jayson Holland - Denver, CO
Jay Holland

Interesting marketing plan. Whatever works for you, right?

Oct 24, 2011 10:21 AM #52
Jack O'Neal
Conway Real Estate - Gilbert, AZ
It amazing to me how many sellers never see the listing that goes in the MLS, I see listing that have incorrect addresses, no picture, bad pictures, incorrect bedrooms and baths, schools wrong, or just incomplete listings and Thayer wonder why the homes do not sell.
Oct 24, 2011 12:36 PM #53
Shelly Sierra
RE/MAX Masters - Keller, TX

Great post and very imformative! I am curious as well though, how much of the cost do you share for staging? Is this something you do for all your listings?

Oct 24, 2011 01:17 PM #54
Beverly Femia
BlueCoast Realty Corporation - Hampstead, NC
Broker Realtor Stager - Greater Wilmington, NC Are

How about sharing how you handle sharing staging costs?

Oct 24, 2011 01:55 PM #55
Theresa Bonin
RE/MAX Valley Properties - Green Valley, AZ

More times than not when I am connected by a homeowner interested in selling their house the first question out of their mouth is...what is your marketing plan. With over 85% of buyers starting their search for a new home on the internet the most important marketing tool you can have is a strong internet presence.

Oct 24, 2011 03:13 PM #56
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Patria,  Great post.  too often sellers think it is our job to sell their house.  As you point out it is a joint effort.

Oct 24, 2011 11:15 PM #57
Catarina Bannier
Compass - Chevy Chase, DC
DC Real Estate The Smart And Fun Way

Pat, I always thought this was the default.  (Well, I've long learned otherwise.)  I wish all those poor sellers who fall for type-it-in-the-MLS-and-wait agents could read your post!  Beautiful summary of what should be expected from a lister.

Oct 25, 2011 06:55 AM #58
Ranji Singh
Century 21 Heritage Group Ltd. - Newmarket, ON

Great post, and an excellent written marketing plan as well. I am curious on your cost sharing offer for staging - how much do you share?

Oct 25, 2011 04:16 PM #59
Michael Singh,Broker
Singh Real Estate - Corral de Tierra, CA

I like your approach, its a 2 way street with clients.

Oct 25, 2011 06:33 PM #60

I like your style!

Oct 25, 2011 06:34 PM #61
Brian Schulte
Allison James Estates & Homes - Sierra Vista, AZ
SFR, Sierra Vista, AZ

Just like a business owner, the seller is on our team. If not we have to let them go. Brilliant.

Oct 27, 2011 02:21 AM #62
Sylvie Stuart
Realty One Group Mountain Desert 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagsta

Great marketing plan!! I bet you do really well listing in your community! All of these are critical to selling a home, I love the ending with "you need a plan", it's very true!!

Mar 04, 2012 09:45 PM #63
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Patricia Kennedy

Home in the Capital
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