When a seller hires me to sell their home, it is a joint effort. The seller's job is to get the place in top showing condition. My job is to market your home aggressively, to get as many ready, willing and able buyers for your home in the front door.
And when I show up for a listing appointment, I am armed with a written plan that I incorporate into my listing agreement. Here are some of the elements:
- I will work with you to get you home in top showing condition. While we can do some staging, if your home needs professional help, we will share the cost with you.
- Once your home is ready for prime time, our professional photographer comes to your home and takes fabulous photos of your home for the virtual tours and marketing materials.
- The Evers & Company Art Department will create beautiful marketing materials, including the listing brochure, mailers and a digital e-mailer we send to colleagues who work in your market area.
- Open Houses are a strong part of my marketing plan, because they do work if done properly.
- I'll syndicate your listing information to all of the major and most of the minor real estate home search sites.
- I'll market your home aggressively to other agents who may have buyers for your home, including a brokers open with a luncheon. And I will honor their relationships to any of their buyers who contact me or visit one of my Open Houses.
- I will be your personal Eveready Bunny Realtor.
There's more, and if I find myself at your dining room table discussing you hiring me to sell your home, you'll get all of the details.
But my point here is that it is important to be very clear about what you can expect from your marketing agent.
Houses and condos do not sell themselves, unless they are ridiculously under-priced. You need a plan. Your Realtor needs a plan.