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“List to Last”…..three little words that are music to my ears!!
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36 Comments on List to Last.....Newbies Should Learn That Short Phrase!!
That's the mode I'm in right now Barbara. Really need to bump up the inventory it's getting lean.
Hi Kevin....we go through those spurts.....but it always get replenished.....direct mail marketing is our key to replenishing our inventory.....
I'd forgotten that saying. I do remember "listing agents don't die, they just get listless!"
Barbara T- when I was a placement counsultant while I worked applicants, I always had more companies with positions to fill. I cultivated those and because of that was always busy making placements.
Just what we would expect from you - good advice for new agents (and old ones, too!)
I agree with you Barbara. I just finished submitting an offer for a buyer. This buyer has been looking for a property for a little over a year. I've showed him a few properties. Although I love working with buyers, it can be very exhausting and very time consuming.
Thanks for posting. Have a great Sunday.
I see a lot of new agents pick up buyers (easy to do at open houses) and then start quitting the business a few months later because the buyers didn't buy and they couldn't keep working without a paycheck. Listings are the key to making it in real estate.
Kay....I'm not listless....I blog!!!
Kathy....you know how to make the most of any business....
Marte....this is good advice for any real estate agent....
Joanne.....time is money in our business....
Bryan.....if those new agents were trained to list property, most of them might have survived.....
Barbara: When I started out here in Crescent City just over 5 years ago, I determinately went after high profile listings on the most high profile street - and that was my advertising. I'm still on that street, and still get a lot of business just from those signs. Oh, and I have added high profile commercial listings as well. Again, the signs are my advertising. Now it looks like I'm "all over".
Hella....signs have a way of doing that....if an agent has two signs on a very long street, the perception is that this agent has listed the entire town!!!!
Barbara - Greater truth could not have been spoken! We heard this when we first got licensed and took it to heart. It has never let us down. It's amazing that those agents who say "I don't like to list" normally follow that with "I wish I had more business".
We enjoy working with buyers but also realize that it is more time consuming with no guarantee of ROI!
Bill and Cyndi.....working with buyers is much more time consuming and you never know when you'll close that buyer, if ever....
I've always heard of this phrase. And I've been very lucky that my listings sell very quickly. So I know usually within the next 30-45 days, I usually have a paycheck coming in. However, I also want to add that buyers are also a huge source, although it may or may not be clock-work to expect it to come in 30-45 days.
Loreena....it's never clockwork with a buyer.....they may decide not to buy after looking for months....
I love listing!
The trick is getting and keeping the pipeline full. A full pipeline of listings means paychecks, referrals, and fun.
Deb.....you're right....as you sell them, you need to replenish the supply.....keep the shelves stocked and you'll always be in good shape....
Thanks for the reminder.
Gita.....stay on track with your listings....
Amen Barbara - like you we have started to refer out some of the buyers to agents in our office for a referral fee. We keep working on listing and, when the buyer referral does buy, it's icing on the cake!! Who knows, maybe they will even buy one of our listings!
Bill and Cyndi.....that's how I started my team....I hired one agent to work the buyers and then added two more.....I eventually referred resale listings to them and I did the new subdivisions....now I do nothing except online marketing and direct mail marketing....I have referred all of it and I refer all future business to Lorraine and I market the others.....they get their own calls from my marketing....works well....maybe you'll think about that....it's a way to retire when you want.