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New Marketing Concept for 2012... Refrigerator Magnets... Really?

By Bob McTague

Real Estate Agent with RealtyUSA

October 24, 2011 02:48 PM

I hate real estate refrigerator magnets. I know that is a bold statement... so, I let me say it this way. Refrigerator magnets are a waste of money!

This is going to be a very short post. This is my question to every real estate agent out there reading this.

Have you ever been on a listing appointment and secured the business, and sticking to the refrigerator was another real estate agents face on a magnet? I have, many times... I even asked the seller if I could have the magnet for my collection.

Refrigerator magnets are good for only one thing, to hold up notes.

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Former Agent

None - Adak, AK

That's very sad . . . for the other agents' magnets who went home with you. :(

Oct 24, 2011 02:51 PM

Jenny Dawson-Coleman

Keller Williams Greenville Upstate - Greenville, SC

Helping you MOVE in the Upstate

I just ordered some business card, calendar magnets. I like magnets, the magnets I have purchased can be a reminder to my clients to refer me to ALL of their friends, co workers, etc. there is a calendar, incase they dont know what day it is :) and of COURSE my picture is smiling at them everyday!!!!

Oct 24, 2011 02:56 PM

Paul Dougherty Associate Real Estate Broker

Howard Hanna / Coach Realtors - Huntington, NY

Trusted, Tested & True. Our Results are Better!

Wow, how funny. Yes I totally get it, but actually I have done and plan on doing another magnet. Am I crazy? Yes perhaps.

I want to do a cooking measurements magnet. I hope it's an ever-green.

Maybe now I'll think twice

Oct 24, 2011 02:57 PM

Bob McTague

RealtyUSA - Syracuse, NY

Syracuse New York Real Estate

Ok, I will be nice... I did not mean to offend anyone. I was showing homes this past weekend and some of the homes had magnets on the refrigerator, but they were not the listing agent... I know they are cheap, but still have to question their overall effectiveness

Oct 24, 2011 03:05 PM

Carlotta Remong

Berkshire Hathaway HS N.E. Prime Properties - Newport, RI

Bob, Thanks for the honesty...as I have seen this many times myself. The listing agent is not the same agent who is stuck on the refrigerator door. Thanks for sharing.

Oct 24, 2011 03:21 PM

John Pusa

Glendale, CA

Bob - It is unclear if refrigerator magnets marketing concept work, but it is very popular. Thanks for information.

Oct 24, 2011 04:41 PM

Maureen Fukumoto

Help-U-Sell Realty Pro - Mililani, HI

Maureen

That's true, I have walked away with listings and had to remove the other agents magnets. I suppose other agents have had to remove mine from their listings. I still give them out because every once in a while I do pick up a listing from them so I will be sending them out again this year.

Like any other marketing, you can't do just one thing. I send a magnet or more often deliver them myself. Then I call and email and do everything else I can to stay in touch. They'll always know where to find my phone number.

Oct 24, 2011 08:05 PM

Bob McTague

RealtyUSA - Syracuse, NY

Syracuse New York Real Estate

Yes, staying in touch with a past client is VERY important, one of the most important things you can do... But I suspect that agents are sending these out as promotional items to prospects they never met, a good marketing sales letter will do more than a magnet... Also, one of the best ways to stay in touch with past clients is to call them, but doing something is better than nothing. Thanks for the comments

Oct 25, 2011 12:11 AM

Anonymous

Jackie Moore

magnets and the calendars!!! Hilarious!

Oct 25, 2011 12:32 AM