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Is Communication the KING of Your Real Estate Closing

By
Real Estate Technology with Imagine WOW! Digital Marketing Agency


Communication is King

Communication is the glue that keeps real estate transactions together.  It is the foundation for a successful closing, a successful relationship and a storybook ending to a buyers dream home purchase.  In a world of delays, changes and inconsistency - Communication is KING!

Horror stories of last minute delays within the mortgage process are not a new occurrence.  They do however seem to happen with far more frequency then in days past.  Whether it’s the request for additional documentation on the day of closing or the appraisal requiring repairs, delays seem inevitable.  Much of this is due to the constant state of upheaval the mortgage industry has and continues to be in.  As we all work to adjust our sails in an ever changing environment, the communication challenges created are unlike anything we’ve seen before. 

Over the many years of my career, the largest culprit of delays has come from a lack of communication.  Many listing agents have voiced concerns that Loan Officers refuse to convey details of the transaction until there is an urgent need.  I on the other hand would rather stay on the offensive then the defensive.  In my opinion, communication is KING when it comes to a successful transaction! 

A system I have created over my fifteen years in the mortgage industry is my initial introduction phone call to the listing agent. It is a terrific opportunity to offer insight into who I am, who my team and company are and how the two of us can effectively work together.

It is during this conversation that I ask many important questions that will allow us to uncover any potential issues before they become “show stoppers.” 

Listing Agent Introduction Phone Call 

    1. Will the seller attend closing?  It’s important to understand whether or not this transaction will be a mail out to the seller.  There are typically 3-5 additional days needed to accomplish this.  Lenders will need to provide final figures and documents to the title company several days early in order to meet the closing date.
    2. Will the seller be signing or will there be a Power of Attorney used?
    3. Where will the closing be held?  Title company, listing agents office, etc.
    4. What is your preferred method of communication?   Email, phone, or text.  I have seen a 100% increase in texting over the last 2 years.  I often wonder when this became an acceptable form of communication within a business transaction, but I meet them where they’re most comfortable.  That is until there is a difficult conversation that needs to be had or a resolution found.  At that point, you no longer get to hide behind your phone.  You must actually pick it up and speak with the person on the other end!
    5. Do you work with or on a team?  Is there a main point of contact and if so, would you like to be included in any of our conversations?
    6. Is this a short sale, bank owned or HUD property?
    7. Do we have short sale approval?
    8. How many business days in advance of closing does the bank/seller require to review figures?
    9. Is this a townhouse or condo?  If yes, I will need the contact information for the management company.
    10. Is any personal property listed on the contract? If there is we will need it to be addressed.
    11. Do we have a fully executed contract which includes a signed counter?  

Purchasing a home is a delicate dance between loan officer, agent and client.  Learn the rhythm and beat that each transaction moves to and that one wrong step won't be quite as costly.

 

 


Is Communication the KING of Your Real Estate Closing was written by Rebekah Radice.

Comments(26)

Louise Thaxton NMLS 69996
Fairway Independent Mortgage Corp Louisiana NMLS#2289 Equal Housing Lender - Leesville, LA
Military Mtg Specialist - 866-960-9115 VA FHA USDA

Communication, communication, communication!  That's the "three" words I tell my team that WORK!  Thanks for a great post!

Oct 25, 2011 10:30 AM
Maggie McFarland
RE/MAX Pearland - Maggie McFarland - Pearland, TX
Pearland Realtor, Homes for Sale in Pearland Texas

Delicate Dance it is these days. Your blog as usual Rebekah is Right On.  I know it is hard to be the barrier of bad news or no news but, the fact is people want to be kept updated.  When they don't hear from us, they think we don't care or we are not working.

Oct 25, 2011 01:29 PM
Tatyana Makarov
Century 21 All Points Realty - South Windsor, CT
Your Greater Hartford Area Realtor

hello Rebekah,

Just had a closing today where listing agent wasn't involved in the process as he should of be... And property was going through probate court (Estate property)... I definitely agree with you that communication is VERY important in our business.

Oct 25, 2011 01:33 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Rebekah - I think that communication like this can make a huge difference to help everything move along well.

Oct 25, 2011 02:34 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones
Communication is king! I would love a call like this as a listing agent! You would be on my preferred lender list immediately! Suggested!!
Oct 25, 2011 02:37 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Great post. I wish all lenders read this post. My brother  and family live in Denver and when they are ready to buy I will tell them to call you.

Oct 26, 2011 04:47 AM
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

We win or we lose business based on our communication Louise and I know you and your team are a shining example of fabulous communication from beginning to end!

Maggie - 9 out of 10 times when anyone is spinning out of control during the process, it's because there's been a lack of information and communication.  It's always easy to pinpoint where it started and how it snowballed.

Tatyana - There always seems to be one person in the process that just doesn't want to "play ball."  Not sure why it has to be that way but it does make it difficult on everyone else!

Oct 26, 2011 05:06 AM
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Rebekah.  Communication is so very important in any deal.  I love it when I get a Realtor on the other side who actually follows through and communicates.  Then there are the others...... Ugh!

Oct 26, 2011 05:28 AM
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA
FrankRubiRealEstate.com

Rebekah, working on a closing now that I am pulling everyone weight to ensure a smooth closing in the morning. 

Oct 26, 2011 06:58 AM
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

Rebekah: 

During the transaction and even before, communication is king.  We have to constantly be talking to our client, the lender and the escrow company to be sure everything is proceeding in a timely fashion.  No surprises wanted.

Oct 26, 2011 09:45 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Rebekah this is a fantastic list, you are so right that a lack of communiction is the route of evil to most delays and last minute problems. i often find myself making many many ohone calls to make sure everyone down teh list has completed their part to getting this to close. Thanks for teh great blog

Oct 26, 2011 10:43 AM
Kathy Clulow
Uxbridge, ON
Trusted For Experience - Respected For Results

Rebekah - you said it all when you said

"communication is the glue that keeps real estate transactions together. It is the foundation for a successful closing"

Oct 26, 2011 05:20 PM
Dawn Maloney
RE/MAX Trinity Northeast Ohio Real Estate Specialist - Hudson, OH
330-990-4236 Hudson & Northeastern Ohio

Thank you Rebekah, I just added a few things to tell my lenders...especially in short sales. Lots of our local lenders think we can just ask for an extension and get it in a short sale. NOT! This little conversation can really head off problems at closing time!

Oct 26, 2011 07:32 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Great tips Rebekah.  Sometimes it's such a chore getting the needed information from the lender or the title agent.  Makes it difficult.  

Oct 27, 2011 12:16 AM
David Krichmar
www.DaveYourMortgageGuy.com - Legend Lending - Sugar Land, TX
DaveYourMortgageGuy.com

i like it!!! well, done Rebekah.  i contact the listing agent on my contracts.  it makes them feel more comfortable with the financing part.  i also keep them updated during the process, ie. the loan is approved, appraisal is back and in value, we are clear to close. it makes the transaction easier and less stressful for everyone. 

Oct 27, 2011 09:11 AM
E H
None - Amos, QC

Good post Rebeka. Sometimes it's a challenge to get the information.  Makes the process difficult. Strong communication eases the challenge significantly.

Oct 28, 2011 01:58 AM
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Great post Rebekah and communication is paramount in any relationship be it business or personal! Had a wonderful time visiting with you yesterday and I  hope you're in the City having a great time. When you get back, I'll need details - lol!

Oct 28, 2011 07:11 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

I agree with Kristine - good post and it sounds as if you two had great communication going on yesterday. I'm so happy you met.

Communication breakdowns cause problems in marriages, friendships and in real estate - who wants that?

Well constructed blog and congrats on another star. ( Could you loan me a few?) Ha.

Oct 28, 2011 11:33 AM
Doug Anderson
Tucker Associates Real Estate Services - Danville, CA
Bay Area Real Estate Views

Rebekah: Yes it is and a successful closing is a team effort. ALWAYS BE PROACTIVE.

Oct 28, 2011 04:31 PM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Communication is the most important component in a transaction.  I have been known to tell clients that they will be tired of talking to me when the transaction is over.  The best loan officers are those who pick up their phone and answer questions for the Realtor and the Buyer.

Mar 24, 2012 05:07 AM