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"Tooting Your Own Horn" Through Your Marketing. Is it the beautiful music of confidence or the noise of conceit?

By
Mortgage and Lending with NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 IL Lic 031.0006220/WI

 

 

It was with some irony that I read Scott Hayes', Austin Real Estate Agency, recent blog entitled, "Are You a Bargain"? My wife and I had just had a discussion a couple of days ago regarding a theme very similar to Scott's post.

Now as a background for those that might be new to my blog, my wife Marilyn is my marketing assistant. Well okay, in actuality, she's my promoter. (A rather unusual set-up maybe, but one that seems to work very well for us.) In my dear wife's eyes, I'm a shining star of the lending profession. Simply put, the woman believes in me and my abilities. A husband could have worse problems in life than his wife liking him that much, you know??
 
But sometimes there's a bit of a rub between my wife's and my outlook on how to market me. Marilyn wants me to "toot my own horn" more. I say there's a fine line between looking confident and providing information and conceit. I come from a family where that was just looked-upon as a very poor habit. Others could speak of your talents and accomplishments, but you just didn't. 
 
These days, it seems you have to market yourself in a multitude of ways, 24/7, creatively, both visually and in word, and sometimes in 140 characters or less. I do understand that. That seems like alot of "tooting" to me.
 
The crux of Marilyn's and my recent conversation centered around my "unique" blend of talents and education. She pointed out that I should be making more of my ... for lack of better words ... specific "unique-ness". That it was that "unique-ness" that makes me special and capable of a bit more than your average bear.
 
Hmmmm ... my uniqueness. Starting with my Savings and Loan days, I often pondered just why my life had taken the path that it did.  Where it was leading me.  Later, I wondered why were certain people placed in my life at strategic times.  Why were particular opportunities presented to me?  
 
I think I now know why. And Marilyn agrees ...
 
It was in preparation for the present unique market and industry challenges.
 
  • My background IS very helpful in addressing and correcting problems that arise when working with home buyers/those refinancing, especially during the present challenging times.
  • It IS particularly helpful now that appraisals play such a huge part in the home buying/lending equation.
  • My background and education IS playing an ever-increasing and active role for my clients when they are trying to make sound financial decisions concerning their home mortgage.
  • It IS providing a more long-term, broad view from which they can consider their decisions.
 It all really got me thinking. When kids are little, we hope to instill within them a solid core belief in themselves and their abilities. A belief that they are special and unique to this world. I know we're certainly trying to instill that in our little grand-daughter right now.
 
So if it's good for our children, why not for us adults too? Forging forward with that thought, I wrote down what I believe are my "unique" talents and education credentials. Lo and behold, they weren't that different from my wife's after all!   Oh man, I'll never hear the end of it ...
But here's what I believe I bring to the table that contributes so uniquely and greatly to the successes of my clients and my referral partners:
 
* 35+ years of mortgage lending/industry experience
* 20+ years of licensed Appraising experience & education
* 10+ years of certified IL Financial Planner education & experience
 
So when Scott Hayes asked in his recent blog, "Are You a Bargain?", I was ready to answer confidently ... yes, I do.
 
I was comfortable with doing that much tooting on my own behalf ...

 
 
* If you're wanting to work with a lender that offers 35 years of unique experience and expertise while buying or refinancing a home, please contact me. I can be reached at any of the following:
Direct: 815.277.4036       Cell/Text: 708.921.6331
Skype: 630.219.1316      Email: gene@chicagobancorp.com
 
   
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Gene Mundt

 Mortgage Originator  -  NMLS #216987    

                                 IL Lic. #031.0006220  -  WI License #216987                                                                                                    

NMLS #175656

 

Gene Mundt, Mortgage Originator,  40+ years of #mortgage experience, will offer you exemplary mortgage service and advice when seeking:  #Conventional, #FHA, #VA, #Jumbo, #USDA, and Portfolio Loans in #Chicago and the greater Chicagoland region, including:  The #Lincoln-Way Area, #Will County, (#New Lenox, #Frankfort, #Mokena, #Manhattan, #Joliet, #Shorewood, #Crest Hill, #Plainfield, #Bolingbrook, #Romeoville, #Naperville, #Wilmington, #Peotone, etc.), #DuPage County, the City of Chicago, #Cook County, and elsewhere within IL and Wisconsin. 

 

Your Referrals & Testimonials are Always Greatly Appreciated! 

 

 

Comments(12)

Sonja Patterson
Keller Williams - BV - College Station, TX
Texas Monthly 5-Star Realtor Recipient for the Hou

Gene, I totally understand where you are coming from.  The verse "let another praise you and not your own lips" comes to my mind often...and I've struggled with the question "where do you draw the line" between bragging and letting people know you are a great realtor (or lender in your case).  So, I use my clients' comments that they leave on the surveys they fill out (although not everyone takes the time to leave comments).  Kudos to your wife for being your cheerleader!!  It sounds like you don't have to toot your own horn! She'll do it for you!! :)

Oct 25, 2011 02:50 PM
Donne Knudsen
Los Angeles & Ventura Counties in CA - Simi Valley, CA
CalState Realty Services

Gene - I think you're unique too and I haven't even met you yet.  :)  I too think these days we need to be tooting our own horns from time to time, especially when we're good at what we do.  We good ones need to get our message out just much as the bad ones are blasting their crap all over the place.

Oct 25, 2011 02:59 PM
S. Leanne Paynter ☼ Broward County, FL
United Realty Group, Inc. - Davie, FL
Davie, Plantation, Cooper City & Weston Specialist

Sometimes it helps to take stock of your strengths/experience.  It sounds like your wife already knew what you had to be convinced of.

Oct 25, 2011 03:01 PM
Mel Ahrens, MBA, Kelly Right Real Estate
Kelly Right Real Estate - Hood River, OR
Customized Choices for your Real Estate Needs

It is so true that there is a fine line between sounding conceited and confident. In this business, though, you have to promote yourself to set yourself apart from the million other Realtors out there.

Gretchen

Oct 25, 2011 03:02 PM
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Sonja:  A excellent verse, for sure.  And getting clients to fill-out a survey these days is like pulling teeth.  They are so mentally and physically worn-out after closing, that I understand it too.  And yes, my wife toots my horn for me consistently.  A great "problem" to have and I love her for it.  Thanks for the great comment ...

Donne:  We need to correct that as soon as possible, Friend.  We WILL meet!  And counter-acting all the "*&$@#" people hear these days ... we sure do need to do it.  All the static they hear!!  We need to support each other ... and you're the best at that!

Leanne:  I think sometimes we do know our strengths.  The whole "bragging" thing gets in the way of our thinking straight.  My wife helps me coordinate and organize my thoughts better.  A great sounding board.  We all need one.  I just happen to live with mine.  Hope you enjoy the same luxury in your life ...

Gretchen:  True!  We all bring something different to the table.  It's up to us to point out the quality and differences we personally offer versus another.  That's not conceited.  That's just stating fact ...

Gene

Oct 25, 2011 03:31 PM
John Cannata
214-728-0449 http://TexasLoanGuy.com - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

Gene - Sometimes you do need to toot your own horn or some people will not take notice. Nothing wrong with that at all.

Oct 26, 2011 03:32 AM
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

John:  I guess as long as the tooting has a melody and isn't just noise, we're okay huh??  Timing has something to do with it too.  Always great to hear from you, John ...

Gene

Oct 26, 2011 03:46 AM
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Marketing ourselves is hard, but I'm glad you paused long enough to consider what makes you unique, and what strengths you bring to your customers. They want to work with you, and you're helping them realize why. Good job, Gene.

Oct 27, 2011 03:50 AM
Charita Cadenhead
eXp Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Gene to heck with tooting your own horn.  You should be blowing that thing out of the water.  35 + 25 + 10 in mortgage, appraisals and financial planning.  Are you kidding me?

This one's for you Gene: 

Oct 27, 2011 04:42 AM
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Thank you Lottie.  I appreciate your comments.  I don't think I really discovered something I was unaware of in this little exercise ... but perhaps that I need to open-up with it a bit more.  My wife says I should have learned that she knows what she's talking about!!  Maybe that too .. lol  Thanks for writing.  It's always a great pleasure to hear from you ...

Charita:  Thank you!  That particular song is a great favorite around our home.  First, it was the signature song of our high school marching band during our football games when I was a kid.  Great  memories!  And secondly, who doesn't love Louis Armstrong??  Such a personality and talent!  You made me smile ... and lifted my spirits today.  You're a great friend ..

Gene

Oct 27, 2011 04:49 AM
Steve Warrene
Your Town Realty - Lower Burrell, PA
Pittsburgh Realtor North and East Pgh.

Gene, It's said the people you provide good service to will tell maybe one or two people, yet people that think you did a lousy job will tell ten or more people.  So we have to toot our own horn or find creative ways for the people that thought you did a good jb to do it for you.  The latter is harder due to the fact that most people want to do what they have to then move on in life.

Oct 30, 2011 04:29 AM
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Steve:  Oh wow .. you nailed it for sure!  I try to get the happy clients to be my advocates.  But that is a fine line to walk as well.  Only so much time.  Only so hard you can push them to do so without alienating them.  But tick them off??  Another story.  Great comment.  Thank you ...

Gene

Oct 30, 2011 05:20 AM