It was with some irony that I read Scott Hayes', Austin Real Estate Agency, recent blog entitled, "Are You a Bargain"? My wife and I had just had a discussion a couple of days ago regarding a theme very similar to Scott's post.
Now as a background for those that might be new to my blog, my wife Marilyn is my marketing assistant. Well okay, in actuality, she's my promoter. (A rather unusual set-up maybe, but one that seems to work very well for us.) In my dear wife's eyes, I'm a shining star of the lending profession. Simply put, the woman believes in me and my abilities. A husband could have worse problems in life than his wife liking him that much, you know??
But sometimes there's a bit of a rub between my wife's and my outlook on how to market me. Marilyn wants me to "toot my own horn" more. I say there's a fine line between looking confident and providing information and conceit. I come from a family where that was just looked-upon as a very poor habit. Others could speak of your talents and accomplishments, but you just didn't.
These days, it seems you have to market yourself in a multitude of ways, 24/7, creatively, both visually and in word, and sometimes in 140 characters or less. I do understand that. That seems like alot of "tooting" to me.
The crux of Marilyn's and my recent conversation centered around my "unique" blend of talents and education. She pointed out that I should be making more of my ... for lack of better words ... specific "unique-ness". That it was that "unique-ness" that makes me special and capable of a bit more than your average bear.
Hmmmm ... my uniqueness. Starting with my Savings and Loan days, I often pondered just why my life had taken the path that it did. Where it was leading me. Later, I wondered why were certain people placed in my life at strategic times. Why were particular opportunities presented to me?
I think I now know why. And Marilyn agrees ...
It was in preparation for the present unique market and industry challenges.
- My background IS very helpful in addressing and correcting problems that arise when working with home buyers/those refinancing, especially during the present challenging times.
- It IS particularly helpful now that appraisals play such a huge part in the home buying/lending equation.
- My background and education IS playing an ever-increasing and active role for my clients when they are trying to make sound financial decisions concerning their home mortgage.
- It IS providing a more long-term, broad view from which they can consider their decisions.
It all really got me thinking. When kids are little, we hope to instill within them a solid core belief in themselves and their abilities. A belief that they are special and unique to this world. I know we're certainly trying to instill that in our little grand-daughter right now.
So if it's good for our children, why not for us adults too? Forging forward with that thought, I wrote down what I believe are my "unique" talents and education credentials. Lo and behold, they weren't that different from my wife's after all! Oh man, I'll never hear the end of it ...
But here's what I believe I bring to the table that contributes so uniquely and greatly to the successes of my clients and my referral partners:
* 35+ years of mortgage lending/industry experience
* 20+ years of licensed Appraising experience & education
* 10+ years of certified IL Financial Planner education & experience
I was comfortable with doing that much tooting on my own behalf ...
* If you're wanting to work with a lender that offers 35 years of unique experience and expertise while buying or refinancing a home, please contact me. I can be reached at any of the following:
Direct: 815.277.4036 Cell/Text: 708.921.6331
Comments(12)