Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
Sign up for the Daily Drop so you don't miss out on AR's daily happenings
Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
We real estate bloggers aren't exactly seeking rock star fame, but most of us would be happy with slightly famous status. We want be bookmarked in real estate, so people in our target markets come to us with their real estate needs. We need to be able to reach the right audience, with the right message, at the right time. Most of us are honorable,referable and respected real estate professionals. But key to success in our business is being remembered. Without that, we run the risk of operating our businesses on hope and chance.
Steven Yoder, author of Slightly Famous, deserves credit for this inspiration. Though he speaks to a larger marketing audience, his advice hits a home run in real estate--especially if we re-apply his website advice to blogging. Some of his concepts and possible applications:
1. Creating your slightly famous status is not just about what you (we all) do, but rather about how you do it differently from anybody else. You need to set yourself apart. Canned and copied messages do little to raise you above the crowd. Be courageous and find your own voice.
2. Give your readers something they can't get offline (or online, for that matter). How about a specialized infection? Yoder suggests infecting the vacuum in your target marketplace with your ideas so completely that competitors will first have to eliminate your virus before they can unleash one of their own. (I couldn't help but think of Active Rain's viral blog). Then, continue to create remarkable and noteworthy online experiences to further spread your virus. Yoder advises, though, to always begin by infecting your core audience first. That is your focus. They will spread the virus.
3. Keep yourself immersed in the world and concerns of your target audience, to the point of developing a sixth sense about that marketplace. If you deal with first time home buyers , it is imperative you understand their concerns, fears, hopes and dreams--and address those states of mind. The same would apply to the trophy home buyer, the second home shopper, or the borrower with a broken ARM.
We operate in a crowded marketplace, in a blogosphere that is doubling every five months. Your competition is just a click away. How can you stand out? I love the solution: Just be slightly famous. Write, blog and drag a long tail behind you. Focus your message, write to engage the reader, and give them something they would have a hard time finding anywhere else.
I am inclined to favor real estate secrets, tips and gossip. In fact, I am debating just what (and how much) I should reveal in my next post....
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.