Never say never!
We hold open houses fairly regularly, but with (self fulfilling?) expectations of low results. That said, this past weekend I held an beautiful new listing open for the 2nd time. The first time, with a fairly large ad in the local paper for 5- of our listings, the most recent, just off web advertising.
Both open houses were quite busy. Both days were lovely. But the no newspaper week outdrew by 3 groups (12 vs. 9), and more importantly drew a couple who have a buyer's agent, but were not aware that my listing was available. They came to visit some friends in the neighborhood and came to the open house.
THEY FELL IN LOVE!! Tonight they wrote what looks to be a very acceptable cash offer that closes in 27 days.
Looks like I've got something else to be thankful for this year.
What's my point? Open houses are not categorically a waste of time. The jury is still out on the newspaper.
What do you think?
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