Newspaper Ads and Open House Ramblings

Newspapers are thrown out in the garbage the next day.  Readership is down is low that the papers are finally pursuing Realtors to advertise on their websites.

I track every person who walks into my open houses and they all come from either signs or INTERNET notices.

Save your $ on newspaper advertising...and yes, buyers are out their at opens more than ever!

Eric-

Yes, it's back to basics and lots of agents are fighting that notion because it means working harder and probably longer hours.  One other key to good open houses, especially new ones-- is flyers throughout the neighborhood the day before or the morning of the open house.  Once again, i know that sounds pretty basic, but i am amazed at how many agents are not doing it. 

 

douglas moore, alain pinel realtors, walnut creek ca  925 708 8988

Do what works, Newspaper ads rarely work. Its the oepn house signs that work. Buy more signs.

Love it! We had an open this weekend with no lookers, at all.  However, I did get phone calls from the signs.  I did post it on Realtor.com and the mls.  Nothing from it, not one person or agent.  So, I tend to agree, post more signs.  I do put them up early on Sunday morning, right after 7:30am Mass.

It's Still a Good Life!

Fran Rokicki, Clubnet~Mentor

Eric, congrats on your latest sale! I still do open houses for some listings, but I think news paper ads are a waste of money. I always ask visitors at my open house how they knew about it and they never say from your news paper ad. I prefer to do more online advertising for them.

Hi Eric, after tracking our sources for leads over a couple of years, it became very obvious that newspaper advertising was not going to be a successful tool in comparing it to some of the other methods of advertising.  I still utilize the magazine format (Homes Extra), but only use the newspaper in a very targeted and limited fashion.

Hi Eric,

As you know what fans we are of open houses, I'll just say we do need at least 4 weeks  advertising the open house  on the internet to draw enough people- any less just doesn't seem to work as well.

 

Hope you sell another one Sunday!

Bonnie's statement is very interesting.  I know that I would never have thought about advertising an Open House for four weeks!  Most agents, myself included, are advertising for one or two weeks & hoping for the "Sunday Miracle!"  Thanks Bonnie for giving me a different perspective on advertising for an Open House...