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Elevator Speech Contest - Cathy Bureau

By
Real Estate Broker/Owner with Criado Realty 0548772

When somebody asks me about what I do or how I am different, it is really important to be concise and brief.  That's not me by nature so I had to come up with something I would say to avoid losing attention span.  I've had this down pat for some time:

"I help you buy, sell, build or renovate to save you money on your utilities, improve the quality of your health with healthy indoor air quality, & increase the value of your investment."

I think it takes 10 seconds to say, which I've heard many say is the new time frame for a unique value proposition during our rapid information technology age. The video is slightly longer as I slow it down and provide my contact information as well.  

 

Posted by
Cathy Criado President & Founder
MBA, REALTOR, BROKER, NAR GREEN, EcoBroker
Published Author
Your Real Estate Consultant!
 
999 E Basse Rd. #180-425, ​San Antonio, TX  78209​
​Direct:  (210) 560-1891
 
Criado Realty Logo
 
Michael Dagner
Brokers Guild Classic - Denver, CO
Your Denver Homes Realty Expert

Hi Cathy, that's quite a unique USP you've created for your business.  You covered it well in your video.  You should make the post public.  Best of luck with the contest!

Oct 26, 2011 06:17 PM
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Nice work.  This is the only contest for this month I haven't done yet.  I only have a couple more days!  Don't know if I can do the video yet, it intimidates me a bit, but I should write the elevator speech at least.  -Kasey

Oct 26, 2011 06:59 PM
Marco Giancola
Beachfront Realty - Miami Beach, FL
Realtor (305)608-1922, Miami Beach Florida

Ahh shes a star! I like the niche you are developing and I know it is going to be huge for you as your area is so ahead of a lot of the country in the green "way" already. Besos y cute custom!

Oct 26, 2011 10:45 PM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Cathy...you were so poised and comfortable in front of the camera.  Excellent elevator speech!

Oct 26, 2011 10:49 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Cathy, Nice elevator speech and video. Thanks for sharing . Wish you good luck in the contest.

Oct 27, 2011 12:21 AM
Brenda Mullen
RE/MAX Associates - San Antonio, TX
Your San Antonio TX Real Estate Agent!!

Terrific job Cathy.  I submitted my entry yesterday...no video though.  Gotta get that in!  Lots of luck you bring a great perspective with going Green!

Oct 27, 2011 12:58 AM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Cathy, You do well in front of a camera and great niche you have for your business ~ We like your new photo too!

Oct 27, 2011 02:20 AM
Christine Smith
Buyers Brokers Only LLC - www.BuyersBrokersOnly.com - Canton, MA
Exclusive Buyer Agent & Attorney, Canton, MA

Cathy....very good!  I shot mine last week at our company meeting.  I need to see if I can get it back in time for the contest.  I am long winded too.  I had to practice it in the car to get it done!

Oct 27, 2011 03:30 AM
Stephanie Stringer
First Choice Loan Services NMLS#210764 - San Antonio, TX
Mortgage Loan Originator

Meow to you!  I love your new profile picture.   The video is very professional and well spoken on your business motto.  Good luck.

Oct 27, 2011 05:34 AM
David Krichmar
www.DaveYourMortgageGuy.com - Legend Lending - Sugar Land, TX
DaveYourMortgageGuy.com

Cathy, i like it!!  good luck.  the green approach is a good one

Oct 27, 2011 10:51 AM
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Cathy great job, and you will stand out in the great niche.   Best wishes with the contest.

Oct 27, 2011 04:40 PM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Been having fun with family and working this week. I've missed you Green sista. I just finished my Green Card (hahaha) Video Card that is - but, haven't uploaded it yet. I like your style and love how cute you look and relaxed. By the way,  I so love your profile pic...:)

 

I'll get ya my facebook fan page next week...I didn't see your email until too late. Argh.

Oct 28, 2011 10:57 AM
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

You are so comfortable on video Cathy -- you did a great job!!  Get this all over your marketing including your blog.  Prospects will connect instantly with your professional but relaxed demeanor.

Oct 30, 2011 12:25 PM
Cathy Criado
Criado Realty - San Antonio, TX
Making Real Estate Profitable

Rebekah - Thanks so much! You're the Go to Girl for videos so that's quite the compliment!!

Debb - I missed you too! Love the mask! We should have both dressed in green and photoshopped us together - LOL!

Jennifer - Thanks for your comment and wishes.

Dave - Wow! I'm honored that you commented! It takes a lot of time but it's fun!

Christine - I can't wait to see yours!!!

Anita - So glad you liked it.

Larry & Sheila - So glad you liked the video. I love what I do!

Marco - So do I get another emblem on my profile - LOL! Where's yours?

Brenda - Is it in yet?

Stephanie - Thanks for stopping by. I know you're so busy with your transistion.

Oct 30, 2011 03:30 PM
Cathy Criado
Criado Realty - San Antonio, TX
Making Real Estate Profitable

Anna - Thanks! It is so very interesting.

Michael, I took your advice, thanks! I removed the comment about the contest.

Kasey & John - You're out of time - Get going! No video required.

 

Oct 30, 2011 03:32 PM
James Muhammad
RE/MAX Champions - Upland, CA
RE/MAX Vision

Cathy this is a very, very good blog post and your video is Great! I also love the costume.. Lol!! It is also great! Keep up the good work and thank for sharing.. Good luck on the contest..

Oct 30, 2011 04:53 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Cathy - This is well done. And, I agree in this day and age, the attention spans are extra short and not good for wordy people like us.

BTW - I love the turkey in the background of your blog.

Nov 18, 2011 02:25 PM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Cathy, this is one of the best to the point elevator speeches I have seen. Your message is succinct and clear and I think you could deliver it in 30 seconds and hand them a card, thereby eliminating the contact info part. Great job!

Sharon

Nov 18, 2011 04:24 PM
Sherri Berry
Reliant Realty, Murfreesboro - Murfreesboro, TN
Murfreesboro TN Homes & Real Estate

Hi Cathy!  I loved your video and you seem SO sincere!  Great job in relaying an accurate feeling about who you really are in your short but informative video!  Good job!

Nov 19, 2011 04:16 AM
Cathy Criado
Criado Realty - San Antonio, TX
Making Real Estate Profitable

Christine - Thank you! (Notice how I kept my comment short and sweet - LOL!!!!)

Frank & Sharon - Thank you, that means a lot to me.

Sherri - I am sincere and I am glad it shines through. I am always honest and don't hold back. Sometimes that is good, sometiems not, but you know that if I say I like somethign then I genunielty like it. It makes life easier.

Nov 19, 2011 09:12 AM