I read somewhere recently that real estate shouldn’t be a popularity contest. It’s a business and people need to make sound business decisions when they decide who to hire to sell their home. And same thing goes for agents when deciding who to refer a listing to. I think that’s probably sound advice...
But I also think that’s only half right. People should make sound decisions based on fact when they decide who to list their home with. People gravitate toward people they like and get along with. If those people (the consumer or other agents) don’t feel like they can get along very well with you they may not be comfortable giving their business to you. It could be that they feel their might be a problem with communication, or differing points of view...or who knows what else.
I can tell you one thing for sure, if they don’t like you and they feel uncomfortable from the start, the working relationship will suffer. I do my best not to be negative or dwell on the negative things that happen in life or business. I’m a fun kind of guy and I think that shows through my writing. You can’t take life too serious and you definitely can’t take things personal in this business.
Yesterday I received a short sale referral from another agent who I am friends with on Facebook. I’m not even sure I’ve read their blog, although I probably should have by now. But we get along very well and I was at the top of her mind when she needed to refer someone. It’s an added bonus that she knows I’m good at my job and I can help this seller. But when you break it down to the basics, she referred this seller to me because she likes me and I like her. So yes, it might be a popularity contest....and you know what? I’m OK with that.
Photo courtesy of auburnalumniassociation at Flickr