My team and I are listing agents, and we focus on new construction.  We have several builders who we work with, and we are considered part of their respective teams.  Working with builders is not the same as working with a homeowner. 

Builders are a very different entity and new construction is not marketed or serviced in the same fashion as a resale home.  We always market new construction before a shovel hits the ground.

We are selling a home that is not built, and the only tools we have are a set of engineered land plans; a set of architectural drawings; and dirt. 

A working knowledge of how to read both sets of plans is a requirement.  Our knowledge is relayed to the buyer in the form of instruction, and then hopefully the buyer will have an understanding of what the topography lines mean on the plan of the land. 

We then give some instruction on how to read a set of architectural plans and how to use an architectural ruler.  The rest is fun.  It involves visits to the suppliers and an investigation by the buyer as to what the allowance will provide in flooring, counters, cabinets, lighting, plumbing, tile and finish. 

The first few sales are critical in a listing agent’s attempt to get a project off the ground.  If new homes can be pre-sold, the builder will be in good shape and the project should proceed with plenty of energy and momentum to keep the ball rolling.

Selling a home that doesn’t exist is a new task for many real estate agents.  The success of that task is in direct proportion to the ability of the listing agent to guide the buyer and the buyer’s agent through the process.  Builders crave for that pre-sold sale; many banks demand it; buyer agents hope for it; and listing agents need to make it happen!!!

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9 Comments on Buyer Agents....Do You Rely On The Listing Agent For Guidance With New Construction??

OCT
29
2011
634,863 Points 53 Featured Posts Outside Blog Called Shot Master

Hi Barbara.  We work with a builder as well and help them market homes in 4 communities.  It is so difficult to sell dirt.  Luckily the builder we work with has inventory homes ready to sell at any given time.
1:07pm • #1
1,515,912 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Belinda.....once the builder has one house up, the pressure is off....but until then, you're marketing dirt....you get a gold star for putting a deal together before the shovel hits the dirt....it takes the pressure off your builder.....you've heard of "happy wife, happy life?".....same theory....happy builder, happy agent.
1:12pm • #2
584,863 Points 46 Featured Posts Outside Blog Called Shot Master

Hi Barbara-

I too work with builders I really liked your statement that > Builders crave for that pre-sold sale; many banks demand it; buyer agents hope for it; and listing agents need to make it happen!!!



1:53pm • #3
1,515,912 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Hi John.....new construction is never a popular topic on ActiveRain....but it's so important for real estate agents to be open minded about participating in this phase of the business.....everyone loves a new home, but some can't afford it....with prices down now, and lot costs lower than ever, this is a perfect time to get involved in selling new homes....
1:56pm • #4
562,982 Points 10 Featured Posts Outside Blog Called Shot Master
Hi Barbara, selling new homes is a lot of work, and you need to have a good understanding of the process.. I sold many many "paper listings" in 2000-2006...much harder to do now and hats off to you and your team...you do such a great job.
2:05pm • #5
1,515,912 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Thanks, Rene.....selling new homes from the dirt up are work....alot of work....but it's also fun....
2:12pm • #6
219,920 Points 12 Featured Posts Outside Blog Called Shot Master

Barbara- I would love any tips on getting started with marketing new construction, I have sold several over the years but would like to be much more involved with the process. Would it make sense to focus on smaller builders, since most of the larger ones have plenty of slaespeople and marketing dollars.

How would you recommend I get started? 
5:04pm • #7
1,515,912 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Hi John....definitely start with a small builder....find a lot...maybe a bank owned lot that the builder can buy at a righteous price and get financed through the bank....decide what size home will sell and do a cma on it to determine the value of the finished product.....that's all you would have to do for a first step....then give the builder the figure and he'll work it backwards to determine what he has to pay for the lot to build that home and make a profit.... that's how to start!!!
5:18pm • #8
OCT
31
2011
219,920 Points 12 Featured Posts Outside Blog Called Shot Master

Thank you, I will get started.
6:54pm • #9


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Barbara Todaro "New Franklin MA Homes"

Franklin, MA

More about me…

RE/MAX Executive Realty

Address: 445 Franklin Village Drive, Franklin, Ma, 02038

Office Phone: (508) 520-9881

Cell Phone: (508) 918-9148

Email Me

The Kuney-Todaro Team is the "#1 team in Franklin's #1 office." Our expertise is in marketing new construction and resale properties. New construction is our niche and we have sold 40 subdivisions in the area of Franklin MA.


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