Pro Photographers Understand How to Market Their Work, So Why Don't Realtors Get it?
Take a moment and visit the Photoshelter website, created for photographers who want to market and sell their work on the Web. Photoshelter has great SEO and is one of the best-known photography websites out there.
Take a look at a couple of Photoshelter templates (both courtesy of Graph Paper Press and Photoshelter):
These Wordpress templates are clean, innovative and bold. With big full-screen photo slideshows and simple navigation toolbars, the sites are remarkably uncluttered.
Compare these striking websites to some of the absoutely awful-looking agent and company sites out there.
What's the difference?
Photographers know what they're selling. They know you can't sell everything at once. You can't sell your property inventory, your company and yourself, all on the same page, without making lots of compromises.
Too many agent/company sites are copy-heavy, cluttered and look like a badly-made patchwork quilt of logos, blurred thumbnail photos and innumerable links. They tend to require a lot of scrolling and upon entering the site, the viewer is forced to hunt all over the page for navigation and access to what they came to see in the first place.
Buyers don't come to your website to see a gigantic agent photo, nor do they visit your site to read all about your company history or your own biography.
You have only a few seconds to draw a visitor into your site. If the visitor has to run through a maze in order to get to the cheese, you've lost them. Game over.
Make your website look bold, clean and to the point. Draw visitors in with striking, full-screen photos and simple navigation and you'll stand apart from the crowd.