Are You Focused on Marketing Your Listings, Your Company or Yourself?

Here's a question for you.

Take a fresh look at your website and/or your blog.  What's the first impression that visitors see when they hit the homepage?

Is it all about "me, me, me" or is it about what you're selling?  Do site visitors see nothing but company self-promotion from the moment the homepage loads, or do they get what they're looking for?

I just visited an agent website with a navigation bar that read "My Listings", "My Testimonials", "My Sold Properties" and "Contact Me".  Does that sound like a client-centric or customer-centric approach to marketing?

There's a great deal of theory about selling real estate services, but sometimes the simplest truths get lost amid all that theory.  If a consumer clicks on your website because they're searching for property, how long will it be before they lose interest if all they see is hype?

[This is a tougher call for an exclusive buyer's agent who has no listings to market, of course.  A buyer's agent is marketing their services, rather than individual properties.  But a buyer's agent can incorporate properties they've sold into a website, along with buyer testimonials.]

Disagree if you like, but a company website isn't a bus bench or a billboard.