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The general public doesn’t know different designated MLS areas can exist within mere feet of their property. Shouldn’t they be able to trust the licensed individual pitching them for their listing to tell them whether or not their property will be marketed to the local agents most likely to sell it? 
estate agents has improved. We go stark raving mad when we see agents harm sellers by listing outside of their “natural” MLS and not warning the sellers that local agents will never see their houses.
this area is welcomed with open arms and I’ll do whatever is needed to help. However, a listing agent taking a property for sale outside their MLS is not doing anyone any favors. What is the matter with them that they don’t consider co-listing with or referring to a local agent?
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70 Comments on Will Your Property be Marketed to Local Agents? - The Risk of Listing Outside Your Area
Being in SW washington, our issue is a RIVER that is a state line, we have both the RMLS and NWMLS to cover us, but require licenses in two states. too bad NAR cant create a national mls, inside realtor.com, but that still doesnt address multiple state licensing and the education to keep them both up. The bigger market in portland is just 7 minutes away! yet I resist because of my lack of real knowledge in that market.
co-listing works!
It is tough to list outside of your local area. It is important to know the area and the other agents.
Our "local" MLS includes as far away as Dallas and Ft. Worth...we are located an hour west of Ft. Worth and even further from Dallas! Unfortunately, there are some sellers here who still think that the only way to sell a property is by one the those "big name" firms that can really market their property. Although it is true that it will be in our MLS because it encompasses such a large area, the properties rarely get sold because that listing agent forgets about the properties that are so far away.
Hello J. Philip, is that a new photo...you look particularly youthful! Belonging to a number of MLS certainly solves the issue as long as it's within your budget. Co-listing or referring works well too. Thanks!
Hi Gabe, it is frustrating to think you might be missing THE house for your buyers just because some listing agent didn't put it in the local MLS.
Hi Akerly Team...that's a thought, something right on the listing agreement.
Jayson, that's exactly why some areas are forming Regional MLS groups. It just makes sense.
Hello Terry, I'm sure the seller would be furious.
Hey Brad - it does make you nuts, doesn't it. Have you thought about co-listing and appeasing your buyers?
Hi Sylvie, I'll bet a statewide MLS is a whole other conversation in a lot of places!
Hi Jirius, that's too funny! Taking the ferry. Thanks for the visual.
Hello Gloria, co-listing does work well and helps forge bonds.
You are so right, Gene.
Carolyn, it boggles my mind to think of how big some of these other markets are!
Perfectly stated, Mona. I am in total agreement with you on this subject in the situations you have mentioned. We can only hope that the agents who are asked that question by prospective sellers will answer in total honesty. I'm not sure they would, if they are inclined to take the listing in the first place.
In So Cal, we have many reciprocating MLS's. It's time that all MLS's within each state start reciprocating with each other. Possibly even across state lines in areas that are near the border. The bottom line is it would be the best thing for sellers in terms of exposure, and more properties for buyers to consider without having to go to the other areas and possibly work with multiple agents at one time.
I think that it is down right deceptive business practices for an agent to list a home for sellers not knowing that it will not be marketed in their own area. Shame on them!
I totally agree with you. I think that greed gets peoples minds distracted from the truth. We all know how hard you have to work to stay on top of your own demographics let alone one you don't know about. In that situation I find a professional in that area and get a commission for the referral.
Jeff, it does seem like just a teensy little step would make us all work with each other, how cool would that be?
Summers Group - shame on them indeed.
Hello Eric, the odd thing is that if its greed motivating them, this is the wrong way to satisfy it. There's not a huge chance that the listing would even sell!
So true. That happens here in Laguna Beach. Out of town agents are unaware of local ordinances and requirements. Signage ordinances are ignored, they don't come to the local board meeting to pitch their new listing...and they don't put the home on Broker Preview for all the local agents to see. All doing their Sellers a disservice!
Hi Mona - AMEN! I just picked up an REO listing, that had lingered on the market for about a year - in a gated golf community on the lake, where we have an MLS and board - yet it was listed with an agent from a town 45 minutes away with its own MLS and Board. Few local agents even knew it was on the market, and since the community does not allow signs, no one could "bump into it". Pricing was not correct either, due to some recent developments - but I wonder whether it might have sold a year ago if placed in the right MLS.
Interesting story, yet most of these circumstances are created by the seller, wouldn't you agree, who is listing with a friend or family member and not a Realtor in the local MLS area? I agree this practice is irresponsible, however, to determine the challenge requires more information, doesn't it?
Mona, how excited I was to see this featured! You are SO deserving of it...and others of yours as well. Yippee, and what good points you made about "Going LocaL" (not loco)!
Yikes. I know many other commenters have said the same thing, but I am smack dab in the middle of my MLS area and the boundries are pretty rural. The only case where this may be an issue is a resort area about 3 hours away that gets tricky because the MLS is different but a lot of people in my area of Boise purchase there for second homes - so it's actually ideal to have it in both MLS's, not just one or the other. I'd be extremely mad as a seller if I didn't know I wasn't in local MLS. -Kasey
Hi Mona, Great post. I think you can say similar things about mom & pop local brokers versus franchise brokers.
Hi Cynthia, you bring up a good point that I hadn't even thought about. Outside agents really don't have a clue about local ordinances. thanks for the comment.
Hello Jeanne, seems like if other things have sold in the past year then this REO might have stood a chance. I hope you are able to turn it very quickly.
Hello Kimo, there may be some instances where this is seller created, but I think it is created out of ignorance. It is the agent's duty to tell them whether or not their listing will be visible to the local agents. I think definitely more information is needed to be given to the seller so that they can make an informed decision. It still leaves us wondering why on earth an agent would want to represent an out of area listing.
Thanks Gayle, you probably see this kind of stuff where you work too.
Love the new pic Kasey. Yes, you give good reasons for most of us (especially rural) should move towards regional MLS groups.
Hello Bob, mom & pop vs big box brokers would be an article on its own. I understand what you are saying but as long as either entity advertises in the local MLS - I'm good with it. Those large franchises while not for everyone are still made up of independent local contractors. I do know what you mean though, when a seller insists that the only real estate agency that would possible make the difference in their property selling would be a large franchise. The only thing I can say to that is NOT.
Local agents not seeing the property is not so much a problem in our area, as a vast metropolitan area has recently been integrated into reciprocal MLS systems. This of course does nothing for the seller who hires an agent 50 or more miles away from his property because the agent
Even banks have largely figured out that the most effective agents must KNOW the area when they list their properties.
Hello Sylvia, of course I've seen agents who ARE in the local MLS make some of these same mistakes that you mention lol...guess that's a blog for another day!
I have seen listings where agents from outside the area list vacant land and when the property doesn't have phone at the lot line put "call Qwest" for information. The phone service is provided by Midvale Telephone Exchange. That really shows how well they know the area.
Jacqueline Drake CRS
Cochise County AZ
Hi Jacqueline, sound like their signs make them look like real dumb asses to me! Wouldn't the consumer be nervous to purchase anything through someone so unfamiliar with their listing? How ridiculous. Have a good weekend and thanks for the comment.