You've heard the saying "A Jack of all trades, but a Master of none".
Is this what you are in your real estate market?
It never ceases to amaze me how many real estate agents think that being everything to everyone, everywhere, will get them the most money. They believe that casting a larger net will bring them in more buyers and sellers, when in actuality, the larger you cast your net, the bigger the holes are.
I had this same philosophy when I first started as a real estate agent. I had myself spread between two states, since I only lived 8 miles from the state line. I would run here, there, and everywhere, dealing with whatever prospects I could get. I cannot tell you the amount of hours (not to mention gasoline) I wasted.
It wasn't until I decided to narrow down my business and focus on one niche, and one area, that my business started to explode. I became a "specialist", and I made more money.
So where are YOU with YOUR business? Does this scenario sound familiar?
Are you spreading your marketing (and yourself) all over the place? Do you "handle" more than one area? Are you running all across a metropolitan area, and into additional markets, grasping at straws just to grab what business you can get?
We're in the final quarter of 2011, and if your sales aren't where you want them to be, then you need to take time to sit down and really evaluate your business. What are your strengths? What area of real estate do you love? Where are you getting the majority of your sales?
It's time to take a cold, hard, look at your business. 2012 is right around the corner, and you need to get your business focused to start the new year out right!
What area of real estate gets you fired up? What clients do you love to work with? Is there a particular niche that you enjoy, that you can really help clients with?
It's important to focus on your CLIENTS. These are the people that you will be working with, so they have to be ones that you WANT to help. If you focus your business on SERVING your clients (focusing on their needs, fears, desires), you will be amazed at how easy the sales will come.
Make it a priority to get your business really "focused" this coming year!