Is your Real Estate website a one-stop shop?

There are three problems with taking the one stop shop approach with your website.  First, your information on anything other than your local real estate market is going to be weak relative to professionals’ sites who do this work on a daily basis.  

Second, you may confuse Google about how to classify your site.  If your site has lots of legal information including legal forms you run the risk of your site being classified as a real estate lawyer site.

Third, if you do give these people the information they’re looking for in these related areas then they won’t have any incentive to click on the AdSense ads of the real professionals who can give them the more thorough and up to date information they need.  You’re better off focusing your site’s content on what you know best: your farm area’s real estate market.

Google AdSense Rules

When you sign up for AdSense you get asked (as with most things you sign up for) to agree to their Terms and Conditions.  This is one agreement you should actually read thoroughly as failing to adhere to their advertising rules can get your account suspended or terminated and this can also impact your overall organic search engine optimization.

Google has very specific rules on what you can and can’t do with your AdSense ads.    Here are some of the more important ones:

-    you can’t click on the AdSense links on your site

-    you directly can’t ask people on your website to click your AdSense links or otherwise entice them to click in any way.  For instance, don’t put wording like “Click Here”, “Related Links”, “Partner Links”, “Other Local Real Estate Professionals” or anything like that

-    don’t put your AdSense ads on pages with little or no content such as “Thank You For Signing Up” pages or anything like that.  AdSense judges what ads to send you based on the pages’ content where you put the ads, so if you put your ads on relatively empty pages you may start getting completely off topic ads no one will click which doesn’t do anyone any good.  Remember that you can only place your ads on three places maximum on any given page on your site.