As as business owner, at some point or another, you are going to need to write an ad. Whether it is for your own business, or in a REALTORS situation, a new listing they need to market.
Below are some tips on how to improve your ads and descriptions so as to generate more interest and more leads.
• Great Headline. Take your time on this. A great headline is what makes someone read the rest of the ad. Without it, great body copy won’t even matter. Be creative and drive people to read further by using their emotions.
• Copy that’s short and sweet. This isn’t the time to go into details. Say the best highlights of your product or service that you know customers are in need of. Details can be on a website, or can be explained when you get them on the phone. After all, that’s the end goal of an ad, right? Drive calls to you and/or traffic to your website.
• White space. Don’t clutter an ad with every single service you offer (or every single feature a home offers). Pick one and market only that one item per ad. Then, use creative imagery and leave some white space. It’s easier on the eyes and, therefore, more appealing to read.
• For Realtors – Listing Descriptions: First, you’re not writing about every upgrade in the last 10 years. You want to paint a picture of what life could be like if they bought the house. Pick 5 of the best features, and write only about them. We all know the Dining Room is off the Kitchen.
Comments(3)