What would your business be like if you were able to attract and only work with "ideal clients"? You know, those clients that you really gel with. The ones you enjoy helping, and they enjoy you! The type of clients that you look forward to speaking to when they call, and you almost hate to see the deal completed, because they were so much fun to work with!
Sound like a pipe dream?
What if I told you that you CAN attract your ideal clients to your business?
Think about the marketing that you do. Are you focusing on one particular type of client, or are you spreading your marketing out to the masses - doing everything that every other agent is doing - hoping to catch anyone that comes along?
In my last post, "Jack of All Trades", I talked about trying to be everything to everyone. Well, your marketing is probably doing the same thing.
Most real estate advertising is not set up to attract specific prospects. It's the same old, tired listing information. Travel across this Country, and pick up a real estate magazine in ANY town, and you will see a lot of the same thing. Page after page of listing ads, with photos of agents, and lists of their "hype" (like We're the Best, or Our Service is #1, etc).
Isn't it any wonder that the average consumer thinks we're all just the same?
Now, what if you could create targeted marketing pieces that resonate with the specific type of client that you are wanting to attract? What if your marketing could speak to that particular client - could address their concerns, fears, aspirations? How do you think that could change the response you get on your ads? Do you think that would make a difference?
I challenge you to really think out a new process the next time you are preparing your marketing.
- Is it going to be the same that everyone else is doing?
- Is your piece going to stand out, or are you going to blend in with the crowd?
- Are you focusing your wording to attract prospects to you, and your services, in a way that puts attention on THEIR concerns (and doesn't focus on you)?
I believe that if you take this approach, even on just one piece in your marketing, you will see an amazing difference in the response you receive!