Online privacy can easily be considered a contradiction in terms with the advent of information aggregators. The thirst for personal information has birthed numerous companies that gather and resell personal information to interested parties.
Considerable personal information as been relinquished freely, through TOS agreements, to access the perceived free benefits provided by various Internet service providers. The added value of the Internet is remarkable. However, some users might consider the target marketing of their personal information an expensive, "free lunch."
OpOut options are becoming available. While the relinquishment of personal information may appear to have been in freefall a pushback seems to be developing. At least two companies provide services for the removal of personal information from many of these databases. Startup companyMelonCard has launched a basic FREE subscription service to accomplish the task. The effectiveness of these services is yet to be realized. However, these OpOut service providers have certainly developed an answer to the question on the minds of many Internet users.
Forbes Magazine also provides some interesting information on the topic.
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