Everyone is extremely focused upon the Internet and advertising. Beware of people that make promises that they can take you to page one of Google or other search engines almost overnight. For those of you out there that are able to optimize your web pages yourselves I applaud you. It is an extremely difficult process to find out what key words will help the spiders come and increase your traffic. For those of you that do not know how to optimize your web sites just a few hints of wisdom.
1. Don't ever hire anyone that guarantees that they will have you on page one instantly or within a few weeks. Any SEO person worth their money will tell you it takes a while for the spiders to help increase traffic.
2. Read the testimonials and check out their customer service feedback through the Better Business Bureau if you have any doubts.
3. Always request proofs of your site as it is in the process of either being developed or organized, so that you can approve or disapprove of the progress being made.
4. Never host your site through the SEO optimizer or web site developer. If things go sour, they can actually hold your site hostage.
I give these warnings because I made most of these mistakes. I hope to keep you from making the same.
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