Who is YOUR Ideal Client?
Absolutely true. This is an excerpt from my ezine about this topic:
Determining the profile of your IDEAL CLIENT is going to create MARKETING MAGIC so you attract more clients…
By now you know how important it is that you have a marketing plan so that your business will grow on a steady basis. Be aware that marketing plans can and may need to change if your business is not growing. Regardless, it is crucial that you understand whom your ideal client is because if you don't know who you are 'talking to', you won't know 'what to say', and you won't know 'where to find' them. Let's take a look at some of the key questions you need to be asking to help you create your Ideal Client Profile.
Questions you need to be asking to create your Ideal Client Profile…assuming you have a viable target market!
Even if you have not yet worked with your Ideal Client spend some time 'imagining' what he or she would be like. Ask yourself some of the following questions but also include ones that are very specific to your niche market. As a home stager your primary clients will be home sellers and realtors.
Here are a few key questions you need to be asking to create your:
Ideal Client Profile as a Home Seller:
- Do they have enough money so they will happily pay my fee?
- When I make my recommendations in preparing the house for selling are they eager to implement my suggestions?
- Do they respect me and value my work as a professional home stager?
- What kind of neighbourhood do they live in? Where do they shop?
- Do they have a family and might they have elderly parents needing to downsize?
- Would they be happy to refer me to people they know who are selling?
Ideal Client Profile as a Realtor:
- Do they have enough money so they will happily pay my fee?
- Do they respect me and value my work as a professional home stager?
- What real estate company do they work for? Does the company have a good reputation in the market place?
- Do they have a good reputation in the market place?
- Will they introduce me to other realtors they know and give me a great referral?
- Will they be on time for meetings and be willing to build an exclusive relationship with me as part of their marketing plan?
What would your business be like if you were able to attract and only work with "ideal clients"? You know, those clients that you really gel with. The ones you enjoy helping, and they enjoy you! The type of clients that you look forward to speaking to when they call, and you almost hate to see the deal completed, because they were so much fun to work with!
Sound like a pipe dream?
What if I told you that you CAN attract your ideal clients to your business?
Think about the marketing that you do. Are you focusing on one particular type of client, or are you spreading your marketing out to the masses - doing everything that every other agent is doing - hoping to catch anyone that comes along?
In my last post, "Jack of All Trades", I talked about trying to be everything to everyone. Well, your marketing is probably doing the same thing.
Most real estate advertising is not set up to attract specific prospects. It's the same old, tired listing information. Travel across this Country, and pick up a real estate magazine in ANY town, and you will see a lot of the same thing. Page after page of listing ads, with photos of agents, and lists of their "hype" (like We're the Best, or Our Service is #1, etc).
Isn't it any wonder that the average consumer thinks we're all just the same?
Now, what if you could create targeted marketing pieces that resonate with the specific type of client that you are wanting to attract? What if your marketing could speak to that particular client - could address their concerns, fears, aspirations? How do you think that could change the response you get on your ads? Do you think that would make a difference?
I challenge you to really think out a new process the next time you are preparing your marketing.
- Is it going to be the same that everyone else is doing?
- Is your piece going to stand out, or are you going to blend in with the crowd?
- Are you focusing your wording to attract prospects to you, and your services, in a way that puts attention on THEIR concerns (and doesn't focus on you)?
I believe that if you take this approach, even on just one piece in your marketing, you will see an amazing difference in the response you receive!
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Michelle has over 16 years of internet marketing experience, and has recently developed a program to assist other Realtors in learning how to set up and grow their business utilizing the tools that today's technology provides. Secret Agent Blueprint teaches Realtors how to harness the internet to create a lead generation system that will generate quality leads for themselves, without paying some high-priced lead company for leads that don't ever amount to anything. Using today's technology, Realtors can easily dominate their market.
Be sure to check out Secret Agent Blueprint to find out more about this step-by-step program.
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