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Top Ten Things Any Agent Should Know About Their Neighborhood #2

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Education & Training with RealtyU

Top Ten Things Any Agent Should Know About Their Neighborhood #2

 

Geographic farming is a marketing technique that is often taught to agents looking to expand their sphere.  The idea is simple, select an area and start mailing to the area.  However, to farm is to hold yourself out as someone that knows more about a particular neighborhood than a typical agent, otherwise why would a consumer elect to use your services over the another agent farming the neighborhood? 

Beyond showing your expertise, by knowing these top ten items you can better market your listings by formulating your marketing plan and material to appeal to the generation that is currently living or buying homes in your neighborhood.  From a buyers perspective, neighborhood knowledge will enable you to make sure your buyer is purchasing a home that will work for them on all levels, not just financially.

 

Here is #2 of the top ten items you should know about your neighborhood:

<!--[if !supportLists]-->2- Improvement Information; home types, styles, models and builders.  Know the home models offered and the specification for those models; square feet, beds baths … know the product.  This is not always possible in older areas or custom communities, but at least know the range of properties.  Know the details for the homes be able to walk into a property in your neighborhood and immediately identify things that are out of place ... A wall that has been removed or cut in half, a bathroom that has been reconfigured.  When you see these items immediately point them out to your client and ask the question of the seller or listing agent "Were building permits pulled for these changes?"  This is being an expert and protecting your clients best interest.  With sellers have the same knowledge and ask the question, "Did you make these changes or were they here prior to you purchasing the home?" ... then take down the permits.

 

Learn more about being a Certified Neighborhood Specialist (CNS) www.CNSDesignation.com  

 

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