By now, you should be well aware of how important a business page is on the internet. If you don't have your real estate business listed on Google, Yahoo and/or Bing, you're behind the times. Of course, Facebook, Twitter and LinkedIn are also great places to create business listings as well as interact with your peers and potential clients. Google+ has now incorporated the best aspects of social media into an SEO-friendly business listing with their Google+ business pages.
Creating a Google+ business page is really quick and easy. First, you sign in to your personal Google+ account using your Google account info. Proceed to the Google+ Business page. You will have five choices for the kinds of business page you want to create: Local Business or Place, Product or Brand, Company/Institute/Organization, Arts/Entertainment/Sports or Other (for those that don't fit into any of the other categories). Most likely, as real estate professionals, you will choose either the Local Business or Company categories. Choose the subcategory you want to be placed in, add a tagline (you only have 10 words to sell yourself here), choose your photo, share your link with your circles and you're good to go. You can create a lengthier profile, share more photos and videos and add posts to your page. And you're done.
You can create up to 10 business pages using your Google+ account. Create a separate page for buyers, sellers and foreclosure/short sales or show off your local smarts by creating a business pages for each community you serve. You can highlight specific events, showcase your favorite haunts and show off what makes each neighborhood so special. Then, share your pages with whomever you wish. This is marketing at its finest.
Google+ is quickly becoming an important tool in the business person's arsenal. If you need help setting up your Google+ business page, feel free to contact me. Second Self Virtual Assistance is always on the lookout for the best ways to help our real estate clients stay on top of the latest marketing trends. That's what makes for a great business partnership.
Originally posted on my Real Estate Support blog here: http://real-estate-support.com/2011/11/google-plus-business-pages/.