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As a real estate agent, I am totally bombarded with emails and classes of all the programs I need to sign up for and pay for to get my real estate marketing off the ground. I think I could actually take out a second mortgage on my home (if I actually had equity) to pay for all these "necessities." Where can I get the most bang for my buck?
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90 Comments on How do I market my real estate business?
Like every new technology, this is great when it works... Make sure the information is also readily available for the remainder of the population that is not using smart phones or for when systems are down... Aloha!
I think this is a great idea but I'm not thrilled about having that thing on the side of my car. I used to have them years ago & they just bore me. Putting a new spin on an old idea I guess.
Good Idea, if the "big boys" are doing it, then the idea probably has merit.
Have a good day
QR codes have their place. We work extensively in new development so we often have large marketing budgets to work with for large condo projects. They work in print advertising (e.g. glossy magazines) and on-site (i.e. on a large printed ad in the window of the lobby).
If you generate your QR code on Google, you can actually track your traffic and see if it is working or not. It has always been important to me to track my advertising. You can generat different QR codes for your differnt uses.
Gerald
QR Codes are great to send buyers directly to a property website or video. You have to make sure the site it goes to conforms to a mobile device though.
Hi Melody. Great post. Here is my QR code
I put it in my email signature and all my posts. Trying to get a decal for my car and yard signs.
Hi Melody
I'm with a lot of you...I have a QR code, but I'm not sure how effective it is or will be...face-to-face contact is always, always the best...but then a lot of consumers want to "be on their own" for awhile. I attempt to keep up with all the new marketing and techie ideas, but it's so much that it's difficult. so, face-to-face and a bit of this and that...coming from a markting background, I know the importance of marketing...but isn't face-to-face the best way of marketing!!!
By the way, I'm on my way to breakfast with my client who is 30 years of age, and he's an old soul, so I'll ask his opinion too!
Jo Ann Poole
are people creating different QR codes for differetn purposes? sure hope EVERYONE has a different code for the car magnet, the single property site, each listing sign, business cards, for each print ad or flyer etc...
If not, how can you track the effectivness of them?
And I sure hope everyone has different landing/squeeze pages with a call to action for each code. You wouldn't want them to all just land on your home page, right?
I think that QR codes are inexpensive enough that they are worth the small investment to make sure people have the option on responding in that way, but I think that with how tech savy most people are now and with all of the other options that people have to get to your website/profile/etc., your time/money might be better spent else where. But, once again, the time/money investement is small enough to justify at least trying.
Very cool stuff Melody!
The QR code usage that has had any impact for me at all is the QR code on a flyer for a listing that takes them to a link with a video tour of the home that has been uploaded to YouTube. I use them to make the print interactive.
So far I've read a lot about how they're used, I use them too, but not much about quantifiable results. Anyone?
So hard to keep up with all of the new tech gadgets! Not sure how fast these codes will catch on in any given area but the sure thing is the more often they are seen, the greater the interest will be for folks to explore them!
I have been looking into QR codes and the main concern is how to implement them quickly and easily. Now that winter has hit our area I have to make sure the codes outside are water proof. I have heard some companies make stickers like this, but I think it will depend what type of printer you use too. Thanks for the info.
Congrats on your feature!
Well, I have to say I'm still on the fence when it comes to QR codes. Mind you, I'm all about technology and what it can do for my real estate business. But, I sell and market in a condo market, so can't put them on signs. Maybe I could have some shirts made up with them on so when I'm walking down the street someone will walk up and say, "can I scan you?"
I think I'll stay on the fence a bit longer. I'm still trying to master my Wordpress blog!
Hi Melody,
I have been on the fence about QR codes, your post gave me some inspiration to try it. BTW, I love the way you coded your phone #.
I thought you may be interested in knowing that I agree about being "bombarded with
"emails and classes of all the programs I need to sign up for and pay for to get my real estate marketing off the ground"
I have been selling real estate or 29 years and marketing on the internet for 16 years. Over the years I have tried at least 1/2 dozen website and have found only ONE that REALLY MAKES ME MONEY! I have been using this company for the past 14 years. They are not cheap, they only sell a "territory" to ONE agent. If you or anyone else reading this would like to know more, just email me at BestAgent@Realtor.com with your phone # and I will be glad to give you a call and tell you all the details. BTW, it is 95% of my business.
Great post. I would love to do more with these codes. I think it's the way of the future
Very interesting Melody, thank you for your post!!