How do I market my real estate business?

Like every new technology, this is great when it works... Make sure the information is also readily available  for the remainder of the population that is not using smart phones or for when systems are down... Aloha!

I think this is a great idea but I'm not thrilled about having that thing on the side of my car. I used to have them years ago & they just bore me.  Putting a new spin on an old idea I guess. 

Good Idea, if the "big boys" are doing it, then the idea probably has merit.

Have a good day

QR codes have their place.  We work extensively in new development so we often have large marketing budgets to work with for large condo projects.  They work in print advertising (e.g. glossy magazines) and on-site (i.e. on a large printed ad in the window of the lobby). 

If you generate your QR code on Google, you can actually track your traffic and see if it is working or not.  It has always been important to me to track my advertising.  You can generat different QR codes for your differnt uses.

Gerald

QR Codes are great to send buyers directly to a property website or video.  You have to make sure the site it goes to conforms to a mobile device though.

Hi Melody.  Great post.  Here is my QR code I put it in my email signature and all my posts.  Trying to get a decal for my car and yard signs.

are people creating different QR codes for differetn purposes?   sure hope EVERYONE has a different code for the car magnet, the single property site, each listing sign, business cards, for each print ad or flyer etc...

If not, how can you track the effectivness of them? 

And I sure hope everyone has different landing/squeeze pages with a call to action for each code.  You wouldn't want them to all just land on your home page, right?

I think that QR codes are inexpensive enough that they are worth the small investment to make sure people have the option on responding in that way, but I think that with how tech savy most people are now and with all of the other options that people have to get to your website/profile/etc., your time/money might be better spent else where. But, once again, the time/money investement is small enough to justify at least trying.

Very cool stuff Melody!

The QR code usage that has had any impact for me at all is the QR code on a flyer for a listing that takes them to a link with a video tour of the home that has been uploaded to YouTube. I use them to make the print interactive.

So far I've read a lot about how they're used, I use them too, but not much about quantifiable results. Anyone?

So hard to keep up with all of the new tech gadgets!  Not sure how fast these codes will catch on in any given area but the sure thing is the more often they are seen, the greater the interest will be for folks to explore them!

I have been looking into QR codes and the main concern is how to implement them quickly and easily. Now that winter has hit our area I have to make sure the codes outside are water proof. I have heard some companies make stickers like this, but I think it will depend what type of printer you use too. Thanks for the info.

Congrats on your feature!

Well, I have to say I'm still on the fence when it comes to QR codes. Mind you, I'm all about technology and what it can do for my real estate business. But, I sell and market in a condo market, so can't put them on signs. Maybe I could have some shirts made up with them on so when I'm walking down the street someone will walk up and say, "can I scan you?"

I think I'll stay on the fence a bit longer. I'm still trying to master my Wordpress blog!

Great post.  I would love to do more with these codes.  I think it's the way of the future

Very interesting Melody, thank you for your post!!