How do I market my real estate business?

Real Estate Agent with Visionary Properties

Melody FulkAs a real estate agent, I am totally bombarded with emails and classes of all the programs I need to sign up for and pay for to get my real estate marketing off the ground.  I think I could actually take out a second mortgage on my home (if I actually had equity) to pay for all these "necessities."  Where can I get the most bang for my buck?

I've been thinking a lot about those funny little codes in all the advertising I've seen around town. They're called QR codes or "Quick Response Codes". (see photo) Maybe you've noticed them and actually scanned them before. A QR code is a way that advertisers can get you to go to their website and use or buy their product.  What if a realtor had a small website explaining the benefits of his or her services that could be accessed with a simple click of a button? 

Now think of this...You are sitting in your car, in traffic, and you see a QR code on the advertisement on the back of a car in front of you.  You scan the code because you are intrigued by the "new technology." Up pops a little video explaining why you should use the services of this company.  The person in the video even prompts you to click on the video to call them right away to schedule your upcoming service! Are you impressed by the infrastructure of this company?  I would be. 

This is really simple to do. I am a real estate agent but I am also a graphic designer by education and trade and I now specialize in helping real estate agents market their businesses. Whatever I am doing for myself, I can help anyone to do. With a simple car magnet, splash page and a QR code.  You could be picking up leads tomorrow while driving around on your errands.

Give me a call and within a week, I can have you well on your way to making your next "deal". Phone number (encrypted for anti-spam compatibility) 6two three - two two9 - three4 zero zero.

QR code for CityGirlDesign.comCar Magnet Idea
QR Code

 Car Magnet Idea
This Magnet is 18" x 18"
so it really gets attention!

Simply a $49 magnet can get you a lot of leads!


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Monique Ting
INET Realty Honolulu, HI - Honolulu, HI
Oahu Real Estate

Like every new technology, this is great when it works... Make sure the information is also readily available  for the remainder of the population that is not using smart phones or for when systems are down... Aloha!

Nov 12, 2011 04:21 PM #71
Lyn Sims
RE/MAX Suburban - Schaumburg IL Real Estate - Northwest Suburbs of Chicago - Schaumburg, IL
Schaumburg Homes

I think this is a great idea but I'm not thrilled about having that thing on the side of my car. I used to have them years ago & they just bore me.  Putting a new spin on an old idea I guess. 

Nov 12, 2011 05:14 PM #72
Jim Miner
Miner Noh & Associates - Phoenix, AZ
Loan Modfication & Short Sale Specialist

Good Idea, if the "big boys" are doing it, then the idea probably has merit.

Have a good day

Nov 12, 2011 05:36 PM #73
Kate Akerly
Halstead Property - Brooklyn, NY
Brooklyn Residential Sales and New Development

QR codes have their place.  We work extensively in new development so we often have large marketing budgets to work with for large condo projects.  They work in print advertising (e.g. glossy magazines) and on-site (i.e. on a large printed ad in the window of the lobby). 

Nov 12, 2011 09:21 PM #74
Gerald Mayo
Prudential Team Realty - Estes Park, CO
Mr. Estes Park

If you generate your QR code on Google, you can actually track your traffic and see if it is working or not.  It has always been important to me to track my advertising.  You can generat different QR codes for your differnt uses.


Nov 12, 2011 09:49 PM #75
Rob Arnold
Sand Dollar Realty Group, Inc. - Altamonte Springs, FL
Metro Orlando Full Service - Investor Friendly & F

QR Codes are great to send buyers directly to a property website or video.  You have to make sure the site it goes to conforms to a mobile device though.

Nov 12, 2011 11:24 PM #76
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Melody.  Great post.  Here is my QR code I put it in my email signature and all my posts.  Trying to get a decal for my car and yard signs.

Nov 13, 2011 09:49 AM #77
Jo Ann Poole

Hi Melody

I'm with a lot of you...I have a QR code, but I'm not sure how effective it is or will be...face-to-face contact is always, always the best...but then a lot of consumers want to "be on their own" for awhile.  I attempt to keep up with all the new marketing and techie ideas, but it's so much that it's difficult.  so, face-to-face and a bit of this and that...coming from a markting background, I know the importance of marketing...but isn't face-to-face the best way of marketing!!!

By the way, I'm on my way to breakfast with my client who is 30 years of age, and he's an old soul, so I'll ask his opinion too!

Jo Ann Poole

Nov 13, 2011 10:47 AM #78
Brad Yzermans
First Time Home Buyer & Down Payment Assistance Specialist in So Cal. - Temecula, CA
Temecula-Murrieta-Menifee FHA/VA Mortgage Lender

are people creating different QR codes for differetn purposes?   sure hope EVERYONE has a different code for the car magnet, the single property site, each listing sign, business cards, for each print ad or flyer etc...


If not, how can you track the effectivness of them? 


And I sure hope everyone has different landing/squeeze pages with a call to action for each code.  You wouldn't want them to all just land on your home page, right?




Nov 13, 2011 07:37 PM #79
Kyle Pfaffe
Hellman Stribling - Austin, TX

I think that QR codes are inexpensive enough that they are worth the small investment to make sure people have the option on responding in that way, but I think that with how tech savy most people are now and with all of the other options that people have to get to your website/profile/etc., your time/money might be better spent else where. But, once again, the time/money investement is small enough to justify at least trying.

Nov 13, 2011 08:34 PM #80
Patrizia "Trish" Giassa
Keller Williams Realty, North Central New Jersey - Chatham, NJ

Very cool stuff Melody!

Nov 13, 2011 09:20 PM #81
Ken Brandon
Coldwell Banker Sea Coast Advantage (Jacksonville, NC) - Jacksonville, NC
Camp Lejeune, Jacksonville, NC

The QR code usage that has had any impact for me at all is the QR code on a flyer for a listing that takes them to a link with a video tour of the home that has been uploaded to YouTube. I use them to make the print interactive.

Nov 13, 2011 09:21 PM #82
Richard Recuset
Doral Real Estate Specialist

So far I've read a lot about how they're used, I use them too, but not much about quantifiable results. Anyone?

Nov 13, 2011 09:52 PM #83
Sharon Vest
Century 21 JC Jones American Dream - Grants Pass, OR

So hard to keep up with all of the new tech gadgets!  Not sure how fast these codes will catch on in any given area but the sure thing is the more often they are seen, the greater the interest will be for folks to explore them!

Nov 14, 2011 12:11 PM #84
Patrick Henry
PMZ - Stockton, CA

I have been looking into QR codes and the main concern is how to implement them quickly and easily. Now that winter has hit our area I have to make sure the codes outside are water proof. I have heard some companies make stickers like this, but I think it will depend what type of printer you use too. Thanks for the info.

Nov 14, 2011 05:20 PM #85
Thom Abbott |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

Congrats on your feature!

Well, I have to say I'm still on the fence when it comes to QR codes. Mind you, I'm all about technology and what it can do for my real estate business. But, I sell and market in a condo market, so can't put them on signs. Maybe I could have some shirts made up with them on so when I'm walking down the street someone will walk up and say, "can I scan you?"

I think I'll stay on the fence a bit longer. I'm still trying to master my Wordpress blog!


Nov 14, 2011 07:49 PM #86
Judi Wolfson

Hi Melody,

I have been on the fence about QR codes,  your post gave me some inspiration to try it.   BTW, I love the way you coded your phone #. 

I  thought you may be interested in knowing that I agree about being "bombarded with
"emails and classes of all the programs I need to sign up for and pay for to get my real estate marketing off the ground"

I have been selling real estate or 29 years and marketing on the internet for 16 years.   Over the years I have tried at least 1/2 dozen website and have found only ONE that REALLY MAKES ME MONEY!  I have been using this company for the past 14 years.  They are not cheap,  they only sell a "territory" to ONE agent.  If you or anyone else reading this would like to know more, just email me at with your phone # and I will be glad to give you a call and tell you all the details.  BTW, it is 95% of my business.


Nov 15, 2011 09:54 PM #87
Karen Steed
Tallapoosa, Bremen, Waco, Buchanan, Temple, Carrollton - Tallapoosa, GA
Associate Broker Haralson Realty

Great post.  I would love to do more with these codes.  I think it's the way of the future

Nov 17, 2011 12:43 PM #88
Short Sales, Foreclosure & Bank Owned Real Estate

Very interesting Melody, thank you for your post!!

Nov 18, 2011 12:55 AM #89
Sylvie Stuart
Realty One Group Mountain Desert 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagsta
I love QR codes and find that they are very popular with the public. It's an easy, cheap way to do some extra advertising
Jan 16, 2012 08:08 AM #90
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