Everyone likes a bonus. Whether it’s an extra check before the holidays or the surprise in a box of Cracker Jacks, getting something for nothing is always a welcomed development. When it comes to social media, most sites offer bonuses in the form of applications, or apps. Apps provide extra function and are, in most cases, free.
Here are four free apps available on LinkedIn that will add function to your professional profile …
SlideShare: Any application that counts The White House, IBM, and the United Nations among their users must have something to offer. SlideShare is the world’s largest community for sharing documents, PDFs, videos, and webinars. Using the free application on LinkedIn, you can upload presentations and documents to your profile and make them available to anyone visiting your page. You can also upload YouTube videos. And, if that wasn’t enough, SlideShare also allows you to sync your LinkedIn and Facebook accounts, so anything you share will instantly appear on both pages.
Polls: You may think polls are only for research centers and presidential campaigns but they’re also a handy and convenient way to gather information that will boost your business. Use the poll application on LinkedIn to pose a question to your connections and the millions of other professionals on LinkedIn, then use their answers to better your services. In addition, the poll application allows you to embed that voting module on your website or blog.
WordPress: If you have a business blog and haven’t added it to your LinkedIn page, you should. The WordPress application on LinkedIn allows you to easily update your profile with your most recent blog posts, provided you’re using WordPress. And, if embedding your blog on your LinkedIn profile sounds like it may be beyond your technological abilities, it’s as easy as entering your domain name into the application. Everything else is automatic.
Events: Social media is great for networking, but even better when you integrate your online efforts with old-fashioned, face-to-face functionality. The events app allows you to see what industry events and regional functions your connections are attending, in addition to providing you with recommend events based on your profession. Learn more about the conferences and industry seminars that are coming to town and let your network know where you’ll be and when.