"What's in a name? That which we call a rose
by any other name would smell as sweet." Romeo & Juliet
Well, some people may not think that a name is such a big deal: however, other folks will answer that question with a loud and clear, “EVERYTHING.” So, how did we get our nickname for this little piece of heaven that we call TREASURE VALLEY, IDAHO?
First of all, let me explain where the Treasure Valley is located. The Treasure Valley is the area in Idaho where the Payette, Boise, Weiser, Malhuer, and Burnt rivers drain into the Snake River. Treasure Valley includes all the lowland areas from Vale, Oregon on to Boise, Idaho on the east. Yes, Meridian, Idaho is considered a part of the beautiful Treasure Valley! Along with Boise, Nampa, Kuna, Middleton, Caldwell and Eagle to name a few more cities.
Now let me continue with how we got this name. Believe it or not, it was purely a marketing decision. Idaho is a land of many valleys: Magic, Wood River, and Sun Valley just to name a few. Wouldn’t you agree that these names are pretty descriptive and unique? Before 1950 our area in Meridian/Boise was called the Boise Valley – and seriously, how boring is that? The local Chamber of Commerce was on the same page as I am with this train of thought and a local gentleman, a chamber member, came up with the name, Treasure Valley and it didn’t take long for this nickname to stick!
Here is a quote by our founder of our nickname, Pete Olesen: “This valley is a virtual treasure chest of natural resources, an abundant recreational and cultural opportunities, agricultural diversification, and commercial potentials.”
The nickname worked and yes, it is as sweet as a rose. It didn’t come by anything as dramatic as the story of Romeo and Juliet but it is OUR story. Now we have many local businesses enjoying this beautiful name and area: The Treasure Valley Community College, Treasure Valley Coffee, Treasure Valley Pediatrics, Treasure Valley Voices ... Please feel free to comment below with another Treasure Valley names – thanks!