You hear it all the time, "ActiveRain really doesn't have a lot of
consumer traffic.". Well at least I hear it all the time. Usually I don't offer too much of a rebuttal, I
just shrug and offer a little crooked smirk. However, in celebration of
hitting over 1 Million visits to the ActiveRain.com domain name for the
first time last month, I think it is time to write a short post and set the record straight.
Although I can't definitely state exactly how many of those 1 million + visits were non real estate professionals, I believe I can deduct a pretty good estimate.
1. Search engine visitors are generally first time visitors to AR and represent mostly consumers.
The graph to the right shows that over 75% of the traffic on AR originated from search engines.
2. The most used search engine keywords to find AR are: real, estate, in, for, county, of, home, sale, to, homes, mortgage, realty, florida, house, new
To me those look like words consumers would use in searching for real estate related information.
Of course everyone is free to make their own conclusions, but I would bet that over 1/2 a million non-real estate professionals visited AR last month.
Comments(102)