Zillow......Should You or Shouldn't You Trust Their Numbers?

Quite often buyers and sellers will tell me they looked on Zillow and were either disappointed or ecstatic about what they'd found.  Trouble is, Zillow does not take ANY factors into consideration, simply tax records.  So they don't know that Mr. Smith lives in a home that should be condemned because it's long over due for a home makeover.  Or that Mr. Jones has just spent $50k to remodel his kitchen.

Last year a good friend called me up very excited about wanting to sell his home.  He proceeded to tell me he'd been on Zillow and it said his house was worth $380k.  Even before doing a CMA for him I said I think his house is more likely worth $350k.  We did a CMA and sure enough, it came in at $350k for his neighborhood.  He was totally deflated about selling his home and didn't understand why it came in less.  The reason.....there were much newer, larger homes that had just sold just down the street from his home.

The Seattle Times did a news story and released the following table about Zillow values:

  

My advice to buyers and sellers........take Zillow with a grain of salt.  Use the site as a place to gauge the approximate value of your home.  There are many factors that go into determining the fair market value of your home which is why it's important to contact a Real Estate Professional to provide you with accurate information.

Sandy Noll
Realtor, eAgent
Keller Williams Realty
425-890-0878
sandranoll@kw.com
http://www.letsachieveyourgoals.com
Woodinville, Kirkland, Bothell

 
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15 Comments on Zillow......Should You or Shouldn't You Trust Their Numbers?

Sandy, your graphic is illegible.

11/02/2007 11:22 PM by William Moore (Innovative Realty)


Thanks William.  I was trying to make it a little smaller so it didn't take up the entire screen, but it just made it worse.  So it'll have to be big!

 

11/02/2007 11:25 PM by Sandy Noll - Realtor, eAgent (Keller Williams Realty Kirkland - NWREA, LLC)


Hello Sandy, Actually for zillow was great as far as buyers. They always showed the homes were worth more than the sale price.

In the end nothing can replace a good professional Realtor.

11/02/2007 11:37 PM by Maria Couto,ABR,CRS-Berkeley Heights & Long Hill Real Estate Homes for Sale (RE/MAX Classic Group-Berkeley Heights Realtor For Sale/Sold)


Hi Sandy,

Zillow being accurate, as far as I'm concerned it's about 50/50. Not good enough for me!

11/02/2007 11:45 PM by Orange Co. Real Estate~Lynda Eisenmann, Broker-Owner, Brea, CA (Preferred Home Brokers)


Maria unfortuantely in our area that isn't always the case and then the buyer doesn't understand why the home is "overpriced".  Check out all the bottom numbers on the graph in green.  Zillow stated the value to be quite a bit less then the sale price.  On the last entry Zillow valued the home at $910k and it actually sold for $1.1mil.  That seller could have lost $200k if they had just gone with a Zestimate and not used a Realtor.  Thanks for commenting. 

11/02/2007 11:47 PM by Sandy Noll - Realtor, eAgent (Keller Williams Realty Kirkland - NWREA, LLC)


Lynda I'd have to agree.  I cringe when my client tells me they've been to their site.  But now I have info like this to show them and not just sound like an insecure Realtor.  Thanks for commenting.

11/02/2007 11:50 PM by Sandy Noll - Realtor, eAgent (Keller Williams Realty Kirkland - NWREA, LLC)


You've made a great point. IMHO, Zillow should put in much larger print just how they arrive at their zestimates and they should also make it very clear that they are not appraisers.

11/02/2007 11:59 PM by Lanette Branch (RE/MAX 1st Advantage Realty, Inc.)


Sandy - I have never been a fan of Zillow, and I doubt that I will start anytime soon.  It makes our job more difficult, plain and simple.

11/03/2007 12:02 AM by Jason Crouch, Broker - Austin Texas Real Estate (Austin Texas Homes, LLC)


Maybe in a few years Zillow may get better, but like Maria said it is hard to replace a good Realtor.  People use the Zillow site so they can feel better about their home price, but they are usually setting themselves up for disappointment.

J.

 

 

 

11/03/2007 12:17 AM by Jeff Kessler ABR,GRI, Texas 512.801.5666 (Keller Williams Realty)


Lanette I totally agree!  Thanks for commenting.

Jason it really does make our job more difficult.  It was so hard to explain to my friend why there was a $30k discrepancy even though I showed him in black and white.  For some reason they think Zillow is right and we have to fight to get them to believe us!

Jeff that's exactly what happened to my friend.  He's just now approaching the Zillow zestimate but really turned off at the prospect of selling his house because of his experience.  I don't think he doubts me he was just really disappointed when it wasn't what Zillow stated back then.

11/03/2007 12:38 AM by Sandy Noll - Realtor, eAgent (Keller Williams Realty Kirkland - NWREA, LLC)


Sandy-

Zestimates are a starting point and we are very transparent about the accuracy of our data -- please see our data coverage table here. Nationwide, our median margin of error is 7.2%.

Maria & Lanette - We agree with you that Zestimates are not a substitute for appraisals, nor are they a substitute for a CMA by a local realtor. Appraisals and CMA's are calculated by local professionals who have been to your home and know the local market.

11/06/2007 08:05 PM by Drew Meyers (Zillow)


Hey Sandy!

 I've long debated zillow vs a CMA (kudos to Drew for the input regarding the accuracy) with my clients. As you've stated in the blog, so have I addressed with them- Zillow lacks the ability to look forward, only back, and software is not capable of subjective results. This statement has always worked well with those that will her what is said, unfortunately there are always going to be those that think we serve no greater purpose than to rob them of their hard earned equity, and will not believe any argument we provide (I hated using the word "Argument", but my vocabulary ran out of other options!). Zillow does provide for you to input the cost of the improvements you did to adjust the price, however we all know that $50K remodels do not necessarily equal $50K increases to sales price.

11/08/2007 04:36 PM by Paul Long (Keller Williams Realty Everett)


Drew thanks for commenting.  Your comments were exactly how I summed up my post.  Buyers/Sellers should use the site as a place to begin their quest for the value of a home.

Paul thanks for your input!  I did not intend to slam Zillow but rather to educate consumers that the only way to get a true value for their home is to contact a RE professional and let Zillow be a resource that we can work with and make adjustments where needed.  Thanks for reading!

11/11/2007 08:12 PM by Sandy Noll - Realtor, eAgent (Keller Williams Realty Kirkland - NWREA, LLC)


I have a house on zillow right now, they are both over estimated in the Zillow estimate.  No, I don't trust the pricing but I do have one friend who has her house listed as Make Me Move.  Now that price is funny!

11/12/2007 10:48 PM by Jennifer Hartwick (Coldwell Banker Tatie Payne, Inc.)


Jennifer your friend didn't list a price?  That is an interesting marketing strategy!  Thanks for commenting.

11/13/2007 08:35 PM by Sandy Noll - Realtor, eAgent (Keller Williams Realty Kirkland - NWREA, LLC)


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Real Estate Agent: Sandy Noll - Realtor, eAgent (Keller Williams Realty Kirkland - NWREA, LLC)
Sandy Noll - Realtor, eAgent
Woodinville, WA
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