I've been watching the occassional show about buying and selling real estate.  Sometimes these are fun and entertaining but more often than not, they're about as real as "The Matrix".  Some of the shows include Property Virgins, My First Sale, Selling NY, and others.  Consumers watch these shows and think "While clearly staged, they're probably somewhat real".  Wrong!  Let me give you some examples:

In "Selling NY"

  1. The agent tells the seller the listing is overpriced and plans to cancel the listing
  2. Seller refuses to drop the price and won't take less than current asking
  3. Seller tells agent she'll buy a total of three properties over 4 years if current home is sold
  4. Agent says "OK, let's work on more marketing strategies!"
  5. FAIL!!!

REALITY CHECK:  If the listing is overpriced and won't sell, no amount of marketing will get it sold.  That agent "sold out" and got bribed with future commissions which no self-respecting agent would do. 

 

In "My First Sale"

  1. One agent tells the sellers their property is overpriced and to rent if they won't accept a lower price
  2. Seller refuses to budge and won't rent, eventually leading to the agent quitting the listing
  3. Seller then hires another agent who tells them the same story, this time they listen
  4. 2nd agent gets credit for giving good advice when 1st agent gave them the same advice
  5. FAIL!!!

REALITY CHECK:  Sellers, especially first timers, need to listen and often don't.  An agent is hired for their expertise and refusing to listen to it guarantees failure, which is what happened.  Sellers - listen to your agents!

 

In "Property Virgins"

  1. An agent shows first-time buyers several homes in Texas where the markets are going up
  2. Buyers see lots of good properties but want to "get a deal" and dismiss properties priced in their budget
  3. The agent shows them nicer homes in lesser locations in their price, buyers not happy
  4. Buyers eventually go back to OK homes in decent locations, don't like compromise
  5. FAIL!!!

REALITY CHECK:  First time buyers in a sellers market shouldn't be whining about pricing.  Worse yet, the agent shouldn't be telling them they have a shot at getting a deal in a market where prices are increasing.  The "get a bargain" image is media fabricated and this show just reinforces it.

There are a lot of other examples where "reality TV" is showing just the opposite.  From high-end listings to remodeling bargains, the idea that real estate is simple and straighforward is generally wrong.  I'm especially peeved at the remodeling shows as they make resolving issues found in a remodel look like a matter of a couple of phone calls to the right specialist.  How about the hours and days spent trying to find the right person, get them in, and actually fix the issue?  It never happens "over night" like the shows portray.

Reality TV is anything but.  While fun to watch, consumers need to keep in mind that these shows are mainly fiction or at best, glossed over versions of reality.  Keep it real and listen to your agent, they know what they're talking about.

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 Bryan Robertson, President | T: 650.799.9951 | Email: bryan@arrivva.com | Website: http://www.BryanRobertsonHomes.com |CA License: 01191946 | ARIVVA  | 744 San Antonio Road Ste 24 | Palo Alto, CA 94303

 

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65 Comments on The "unreality" of real estate reality TV shows

20 Most Recent Comments Displayed Show All

NOV
16
2011
804,827 Points 1 Featured Post Outside Blog Attended Rain Camp Called Shot Master

Hi Bryan - It is wonderful to see TV shows developed in Canada, such as Property Virgins which was created and initially filmed in the Toronto, Ontario area, expand its episodes to cover many cities in the USA.

7:01am • #46
971,817 Points 6 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

In reverse though, I find the staging shows give good tips to prepare your home to sell.

7:23am • #47
191,617 Points 1 Featured Post Attended Rain Camp

Hi Bryan. My favorites shows are the late night ones (when you can't sleep) from the get-rich-quick real estate gurus. Yes, the ones, that were poor, broke and down to their last pair of underwear working from their parents' basement or their one bedroom apartments.

I know then I shall expect calls from people that want to buy one one my listings with no money down and at a ridiculously low price.

7:31am • #48
329,480 Points 5 Featured Posts Outside Blog Attended Rain Camp

Those shows crack me up...but your forgot one, "The Million Dollar Listing."  I have to admit to watching a few series on HGTV and I do like House Hunters International, for nothing else than the dream of owning property in the exotic locales.

Honestly though, wouldn't EVERY home-buyer want "Holmes on Homes" to do their inspection?

7:45am • #49
652,568 Points 49 Featured Posts Localism Sponsor Outside Blog Called Shot Master

I hope these shows make seller realized the importance of pricing right the first time and listen to their agent the first time. Agent #2 willl most likely tell them the same thing and that is when they listen to agent #2.

7:55am • #50
449,752 Points 10 Featured Posts Outside Blog Called Shot Master

I'm amazed that on House Hunters International, they ALWAYS find an English-speaking agent to help the clients, even in the most remote locations, and 90% of the time it's an ex-pat American agent who either couldn't cut it in the US or left to sell luxury condos in Saudi Arabia!

I think HGTV should be required watching for ALL agents, if for no other reason than as a prime example of "What NOT To Do As A REALTOR"! Perhaps some enterprising RE trainer will make it a module in their training package...

8:05am • #51
335,118 Points 23 Featured Posts Outside Blog Called Shot Master

I came back to read my your comment on my comment and noticed that I forgot to mention I was on a "Reality TV" show a few years ago, like 10 I think.

It is anything but real. I was given some scripts, told how to stand, and even the unknowing participants were told where to stand and to re-say something differently. Egads!

Who knows you better? Your friends or your family? Me and my cousin picked up chicks for my brother. Between his 2 buddies and me and my cousin, he went out with 2 that we picked for him.  We won!  Yeah! 

8:11am • #52
1,388,180 Points 27 Featured Posts Hit Router Called Shot Master

I only wish I could get every buyer to buy one of the three homes I've selected for them to see.  It would make life so much easier.

8:21am • #53
Outside Blog Attended Rain Camp

Great post!  Thanks for the "reality" check.  I admit, I'm an HGTV junkie -- if for no other reason than to be amused at how easy they make it seem to be in the real estate and home improvment business.

8:24am • #54
135,247 Points 9 Featured Posts Attended Rain Camp Called Shot Master

Good Post!  The problem (for agents) is that each of these reality TV real estate shows have re-occurring themes  like "...the house isn't selling because the marketing is not good -- NOT the overpricing for the market" so we'll SPEND MORE on marketing and that will get it sold. NOT! But when this theme is reoccurent in several episodes, that is what the Seller expects -- so when you show up, they're pretty sure you are a DOOFUS because they already saw this on TV so they know how it is supposed to be.  Reality TV.. no, closer to Fantasy TV .. all that is missing is da plane, da plane, Mr. Rourke and Tatoo.  

8:28am • #55
231,578 Points 8 Featured Posts Attended Rain Camp Called Shot Master

Bryan - the reality tv shows are just for fun entertainment. Unfortunately, some would take what they see on tv and try to apply to the real reality. They should rename those shows as fantasy reality shows.

8:46am • #56
800,708 Points 20 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Sometimes reality does not make for good reality TV - especially in real estate!

9:19am • #57
1 Featured Post Attended Rain Camp

This is a great post!  Love the comments too.  I have to say, I did see that episode of Selling NY and actually laughed out loud.  That was just ridiculous how easily that agent caved in and let the seller sweet talk him into keeping an overpriced listing.  These shows have become so popular that people truly believe it is that easy to buy and sell a home.  A recent buyer actually asked me which 3 homes we would be viewing.  If only it worked that way. :)

9:40am • #58
857,728 Points 174 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Wow!  Great comments and yes, I read every comment so far.  Thanks to you all and I appreciated the anecdotes on where filming has actually occured.  These shows can be fun to watch but boy do they miss the mark.  Of course, if they showed what it was really like, it might not be quite as popular.

9:45am • #59
294,010 Points 6 Featured Posts Attended Rain Camp Called Shot Master
Bryan ~~ let's not forget to mention the rediculous notion that buyers see three homes and make decision Carter seeing three homes and always get the one they decide on. We all know that it isn't that easy for agents or buyers.
10:20am • #60
761,333 Points 61 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Love the blog on this topic.  We all know the reality of this business is that it is tough and gritty.  

10:42am • #61

Perhaps I should watch this show so I know what my buyers & sellers may be thinking.

I know for a fact that reality is not our reality. My nephew works for a reality show where he contacts the real person and informs that that if they agree to be on the reality show, then their "problem" will be resolved in full (no more money owed). So the action is somewhat staged. When I heard this, I knew WHY I never was drawn to that sort of programming.

Reality? Really!

11:23am • #62
679,076 Points 51 Featured Posts Localism Sponsor Outside Blog Called Shot Master

OMGosh Bryan, I can't possibly watch those shows! I try to tell my clients that they are so far off the mark, but what can you do?

12:45pm • #63
102,310 Points 1 Featured Post Attended Rain Camp

Indeed.  I was at a broker preview for a high end home in Newport coast a few weeks ago and they were shooting for millionaire real estate agent.  wow what a load of crap.  the buyers where ACTORS! and they kept shooting and re-shooting scenes!  I was devastated when I watched my reality show unfold right before my eyes!  It was a load of crap and I want nothing to do with it.  

Great post! 

2:38pm • #64
547,229 Points 9 Featured Posts Outside Blog Called Shot Master

Bryan:

Have you watched the guys who sell real estate in the LA area.  They are hilarious.  Their listings are very high end and their sellers are wealthy people who care about the same things as any seller does.  They want more for their homes than the market will bear.  The young men featured on the show are arrogant and self centered.  They are just fun to watch.  I don't watch HGTV much anymore, too busy.   My all time favorite show was "Design on A Dime."  I don't know of many people who would use their techniques to decorate their home for a sale.  A dime is not enough to stage a home for sale.

4:20pm • #65

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Bryan Robertson, Real estate broker Los Altos & Silicon Valley Luxury Homes

Los Altos, CA

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