One Good Deed Leads To Another....and Maybe More Business!
You know we put a heavy emphasis on localism posts. Mostly events of community interest, but sometimes we will shine the spotlight on local businesses too. Recently we posted about one of the area Christmas Tree Farms, Rossmann's Christmas Tree Farm. With Thanksgiving coming up fast, it will be tree cutting season before we know it, and where to find those Christmas trees becomes one of the higher Analytics keyword matches for us.
Last year we did a general post on our county Christmas tree farms, and we got found! At least by the Christmas tree farm people! One area farm that was newer and didn't make the newspaper and tree farm websites contacted us and we added them to the post. Rossmann's contacted us a few weeks ago with updates to dates, times and services for this season.
Now this was obviously a great opportunity to build a relationship that could win for both of us. We asked if they had pictures we could use for a blog post dedicated to just their tree farm and Pati Rossmann was happy to provide. If you look at our post on Rossmann's Christmas Tree Farm, all the pictures are provided by them! And tough to get a picture with snow on it this time of year....but give it time! Once posted, we sent Pati a link to the post to check our work. We also posted to our Facebook Fan Page for a little extra press. Hopefully our teamwork leads to more business for the Rossmann family!
Now here's the bonus part for us: besides the P.S. call to action we put on our post, Pati is sending that blog post link out to other people to read and posting on their facebook page too. And even better, she's asked (unprompted by us) for us to provide her our business cards to put out at their Christmas Tree Farm as a way of supporting the businesses that support them. Now maybe nothing happens from those cards and reposts of our article, but maybe something does. Every opportunity to get our name in front of the area home buyers and sellers is one more chance to get that phone ringing.
So our recommendation is one we've made before, make sure your local businesses and organizations know you're blogging about them. They might not find you on their own, but we can almost 100% guarantee that they'll appreciate the free publicity! And who knows where it might lead from there?
Keep on Blogging!
Liz and Bill aka BLiz