With the amount of traffic/business that a website or a blog can generate it is no wonder there are so many people creating blogs and websites these days. Blogs happen to be one of the fastest growing forms of website out there. This is something that many people have adopted as a form of marketing for their company or personal business. Real Estate Agents are no different, Real Estate Agents have quickly picked up on the blogging world and are utilizing it as a way to generate leads and promote themselves. 
With all of the rules and regulation that govern most of todays online use of logos and trademarks I thought I would take a second to go over the widely used REALTOR® logo and trademark. I, like most people, have always known there are rules to using such logos but have never dug into the actual manuals and taken the time to learn what they have to say. Now reading through one of these manuals it not something that can be very enjoyable but it is something that can be useful if you are starting to create a website or if you plan to use this logo in your printed advertising.
A few key points:
- The term REALTOR® may not be used with a descriptive word or phrase.
incorrect example: phoenixrealtors.org, thebestrealtors.com etc. - The term REALTOR®, when used as part of a domain name must refer to a member or a member's firm.
- The REALTOR® logo (block R) should not be used as a hypertext link at a website as such uses can suggest an endorsement or recommendation of the linked site by your association.
exception: Linking to the NAR, REALTOR.org or REALTOR.com website - Using REALTOR® in your domain name or email address, the word REALTOR® does not need to be seperated from the member's name or firm name.
example: johnsmith-realtor.com, johnsmithrealtor.com (both are ok)
For a complete list read over the REALTOR® Trademark Manual. There you will find the answers you need for using the Logo and Term in the correct manner.
The REALTOR® trademark manual can be found here: REALTOR® Manual
If you are looking to use any of these logo's for your website or for any printed material you can download them here: REALTOR® Logo's
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