In the early 1900's shopkeepers discovered the benefits of attractively arranging their merchandise. Thus, the concept of Visual Merchandising was born. Visual Merchandising has generally been associated with the retail sector. A marketing tool, visual merchandising is the art of creating appealing displays around merchandise to highlight and showcase the products. Professional merchandisers arrange displays and merchandise to improve the layout and increase traffic throughout the store. Beautiful and appealing displays increase sales and customer traffic.
Your home is often your single most important investment. An investment is a product you lay out capital for in anticipation of a profit. When a home-owner purchases real estate, they invest knowing over time they will increase the profits from the investment once the decision is made to sell. In today's uncertain real estate climate, visually merchandising that investment is no longer an option, it is a necessity.
A professional home stager is a property visual merchandiser. Her job is to help you, the homeowner, capitalize on your investment in real estate. She will advise you on paint colors and areas in need of improvement. She may also help you select updated kitchen and bathroom hardware to compete in your market. Many times your stager will use your own furniture, accessories and art to create an image of an inviting lifestyle. She may also bring in accessories and furniture to enhance the flow of the home. A homeowner can not afford to leave it up to the buyer to see the potential of a home. Only 10% of all buyers can imagine what improvements would look like. You, the homeowner, have only 10 seconds before the buyer forms an opinion of your property. Hiring a professional stager may just be the best decision you ever made, after all, an investment in staging is much less expensive than your 1st price reduction.
Stacy L. Cavanaugh
11-03-2007
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