Forget the "I"s Use the Ears to Engage A Client
Recently, my husband and I were buyers in a men’s clothing store. The young man kept trying to talk us into items that he himself owned. “I have this suit”. “I own three paisley ties!” We were put off by his “I”s and will not be going back.
Asking open-ended questions can help you navigate through the maze of “getting to know” your client, putting the focus on them. The five “Ws” are such an easy method to utilize, so easy to forget! Who, what, where, why and when…it’s one of those interviewer’s tools in gathering information that offers up more than just a yes or no and gives you more to go on, expanding your insights into what makes your client tick.
No one learns by talking, but by listening. Some clients find it hard to talk about themselves, and that’s why it works better with informational types of questions. As they are being guided to open up it allows you the chance to offer that customized service according to what they really want and need, and it makes you look like you really know them! In showing a genuine interest in your clients, it allows them the chance to share valuable information and makes them feel like they are IMPORTANT as opposed to you selling them on how important YOU ARE.
In any kind of sales, it is a good rule of thumb to keep personal opinions and choices at bay unless the client actually asks for them. In real estate, it is SUCH an important step for homeowners and buyers to take, and can be riddled with angst, so curtailing the need to share your own personal choices is a wise decision. Besides, proving that you are a know-it-all only proves to establish you as an egotistical, uninteresting and UNINTERESTED realtor and can be the turn-off that sends that client racing for the door!
Gayle Rich-Boxman
Broker, Vernonia Realty
Specializing in Fishhawk Lake Recreation Club
"Your Gateway to the Lake!"
Direct: (503)755-2905
My website: http://www.lakehomesatfishhawk.com/
My blog: http://fishhawklakerealtor.wordpress.com/
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