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Forget the "I"s Use the Ears to Engage A Client

By
Real Estate Agent with John L Scott Market Center 700512026

Forget the "I"s Use the Ears to Engage A Client

 

 

Recently, my husband and I were buyers in a men’s clothing store. The young man kept trying to talk us into items that he himself owned. “I have this suit”.  I own three paisley ties!” We were put off by his “I”s and will not be going back.

 

Asking open-ended questions can help you navigate through the maze of “getting to know” your client, putting the focus on them. The five “Ws” are such an easy method to utilize, so easy to forget! Who, what, where, why and when…it’s one of those interviewer’s tools in gathering information that offers up more than just a yes or no and gives you more to go on, expanding your insights into what makes your client tick.

 

 

 

 

 

No one learns by talking, but by listening.  Some clients find it hard to talk about themselves, and that’s why it works better with informational types of questions.  As they are being guided to open up it allows you the chance to offer that customized service according to what they really want and need, and it makes you look like you really know them! In showing a genuine interest in your clients, it allows them the chance to share valuable information and makes them feel like they are IMPORTANT as opposed to you selling them on how important YOU ARE.

 

In any kind of sales, it is a good rule of thumb to keep personal opinions and choices at bay unless the client actually asks for them. In real estate, it is SUCH an important step for homeowners and buyers to take, and can be riddled with angst, so curtailing the need to share your own personal choices is a wise decision. Besides, proving that you are a know-it-all only proves to establish you as an egotistical, uninteresting and UNINTERESTED realtor and can be the turn-off that sends that client racing for the door!

 

 

Gayle Rich-Boxman
Broker, Vernonia Realty
Specializing in
Fishhawk Lake Recreation Club
"Your Gateway to the Lake!"
Direct: (503)755-2905
My website: http://www.lakehomesatfishhawk.com/
My blog: http://fishhawklakerealtor.wordpress.com/

 

Fishhawk Lake Real Estate Recently Sold Property

Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Reminds me of my old radio (daze) days. And never interview a kid or an animal. :) :)

We have a very self absorbed family member, she always finds a way to turn the attention back to herself - tells these long and uninteresting tales about, yes, "herself."  I honestly run away when she trys to corner me.

Listening is the most important part of communication - and most people love to talk (about themselves). It's a win/win. LOL.  Good one Gayle girl.

Nov 17, 2011 11:45 AM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Gayle the salesman's own tastes might concur with your husbands but truly are irrelevant. Maybe he thought there was some comfort level in the possible similar taste. MAN bonding??? ha ha. Listen always more than talk. Right you are.... ask questions...

Nov 17, 2011 11:54 AM
Jeanean Gendron
The Address Realty - Redding, CA
Specializing in Selling Unique Properties

Gayle, don't you love real estate. I do...cuz it allows us to use all those wonderful skills we have learned in life. I don't know a more well-rounded profession. You have to have it all....to do well. Excellent post and those 5 Ws are so key in how we help our clients. You are so "rockin"! It is fun to dance and I love how our profession allows us to do that and to celebrate those values in good business practices. Have a beautiful evening. I sure did enjoy this post! You are so good!

Nov 17, 2011 12:08 PM
Mona Gersky
MoonDancer Realty, Dillsboro,NC - Sylva, NC
GRI,IMSD-Taking the mystery out of real estate.

When I first started in real estate I was very sensitive to homes that had traffic noise because I don't like traffic noise.  It didn't take long to realize that many of the clients didn't have the same issues.  I've never forced my opinions and have always tried hard to be a good listener.

Nov 17, 2011 12:22 PM
Brian L. Sirota, Esq.
Bristar Realty (Realtor/Attorney) - Orange, CA
For Solutions: (714) 501-7660

Gayle,  Richard Yates hit on this subject today, too, using a very different tact.    

A skilled questioner adds many tools to her arsenal!

Asking questions effectively is a method of communication that can be used to persuade, gather information, manage situations, or impart information about ourselves. 

Paisley anyone?  ;-)

Brian

Nov 17, 2011 12:50 PM
Rose King
David Tracy Real Estate - Friendswood, TX
Friendswood / Pearland / Houston Bay Area

Gayle, this is so true! I learned early on that what I like in a house might not be what my client likes. If I think the closet is small, it might be huge to them....so I keep quiet! Listening is way more important than talking!

Nov 17, 2011 01:20 PM
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-739-3843

Thanks, everyone for your enthusiasm...this was fun to write. I will be visiting your blogs to "listen and learn".

Nov 17, 2011 01:36 PM
Karen Hawkins, MBA - Langley & Surrey, BC
Royal Pro Real Estate Network - Langley, BC

So true, Gayle - a great reminder that we can only provide a service to our clients if we take the time to listen to their needs. I can tell from your posts that your clients are definitely being well-served! :-)

Nov 17, 2011 02:51 PM
Eric Crane -- Your Full Service, Discount Fee Realtor®
DPR Realty LLC - Gilbert, AZ
Greater Metro Phoenix Arizona

Hi, Gayle (i.e. Active Rain's 'earth tone loving read head)... wonderful pointers.  I have bookmarked as a reminder.

have a wonderful weekend, Eric

Nov 17, 2011 03:56 PM
Cindy Westfall
Premiere Property Group,LLC Portland Metro & Suburbs Oregon - Tualatin, OR
ABR,GRI Your Tualatin & Portland Metro Real Estate

Once again Gayle, your post is an excellent one! Listening is SO important. You and hubby were put off by it..so gotta figure many others are as well. Hitting the S button :)

Nov 17, 2011 04:02 PM
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

A wise old owl sat on an oak.

The more he saw the less he spoke.

The less he spoke the more he heard.

Why can't we be like that wise old bird?

 

But lookie here, big ears have to help!

Nov 17, 2011 11:08 PM
Lynn Tardibuono
Sun Pacific Mortgage and Real Estate - Santa Rosa, CA
Sun Pacific Mortgage and Real Estate

Thanks for the refresher on handling clients. Listening to your client and trying to anticipate their needs is so important nowadays. They want to be heard and understood to have their demands met. Good read.

 

Nov 18, 2011 10:04 AM
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

Excellent post!  This business is about how well we can listen to our clients and what they need.  How is this not featured yet?  Great stuff!!  

Nov 18, 2011 10:49 AM
Ellie Penaranda
239.776.5077 Downing-Frye Realty - Naples, FL
Naples Florida Real Estate - Waterfront & Beach Co

Great post my friend.  The more listening we do, the more we understand our client's needs and the better we can serve them.  Great advice to all of us.

Nov 18, 2011 03:29 PM
Susan Harding, HomeStar Video Tours
Portland, OR
Showcasing You and Your Listings, 855-579-6284

So true Gayle!  I can just imagine the salesguy...so annoying.  As grandma used to say "If speaking is silver, then listening is gold".  Suggested.

 

Nov 18, 2011 07:33 PM
Rob Thomas
Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954 - Bristol, TN
Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro

Gayle .....great point!  I always try and leave the "I"'s out ....thanks for the reminder!

Hope you're having a great weekend!

Nov 19, 2011 09:59 AM
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Excellent point Gayle - you don't learn when your speaking and when you let your client talk, you learn what they like, what they are looking for and how we can help them...............and isn't that the point?! Rather then ramble on, it's much better to find out what your client wants and once you understand, then you can tell them why a home would be suitable for them.

I apply the same strategy to staging - I'm on a fact finding mission and my job is to listen and answer their questions, not ramble on about myself or why they should chose me to stage their home!

Nov 20, 2011 03:04 PM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Gayle,

There's so much truth in what you have to say! I find that people who care more about impressing you based upon the things they have are quite boring. I don't even want to hear them and I get away or tune them out as quickly as I can.

It makes you wonder how the salesman passed his training and managed to keep his job. Something tells me, he'll be looking for a new job soon.

SUGGEST! We can all learn a lot from you!

Patricia

Nov 20, 2011 03:27 PM
Kathy Clulow
Uxbridge, ON
Trusted For Experience - Respected For Results

Gayle - amazing how many people don't get the fact that we were given two ears and one mouth for a reason ..... we should listen twice as much as we talk.

Nov 20, 2011 04:34 PM
Pacita Dimacali
Alain Pinel - Oakland, CA
Alameda/Contra Costa Counties CA

Gayle,

One of my favorite sayings: 'Why did God give us two ears and one mouth? So that we can listen twice as much as we speak."

Nov 21, 2011 06:20 AM