I listened to a wonderful teleseminar recently on how to attract clients without struggle by Jesse Koren and Sharla Jacobs.  For those who feel like the word "sell" is a 4-letter word, you might like their approach as much as I do.  I make every effort to follow their heart-centered approach to selling by incorporating 5 basic elements into EVERY conversation I have with potential clients.  These elements are the same elements you'll find in Chinese medicine as well as in the ancient Chinese art of Feng Shui.  The 5 elements include:  fireearthmetalwater and wood.  In a nutshell....

fire

 

1.  Fire represents the energy of summer.  Having just the right amount of the fire element in your conversations gives people the feeling of WARMTH in your presence.  You can "burn" your potential clients with too much enthusiasm (fire). And when you don't have enough, youll come across as lacking energy because you're literally "burnt out". 


 

   

abundance


2.   Earth represents your connection with the ABUNDANCE we find in nature.  When earth element is in balance you know there is always more than enough and the desire to serve comes naturally.  With too much earth element you find yourself giving too much away so that you're barely getting by.  When earth is lacking, you're complaining that there's never enough money, business, time, etc., you're tight-fisted and needy which of course repels clients. 


gold


3.  Metal represents the  energy of gem stones and precious metals.  The metal element in balance causes people to feel absolutely magnificent in your presence because you acknowledge their DIVINITY as well as your own.  Not enough metal and you're overly critical.  Too much metal might come across as insincere flattery.


 

water


4.   Water represents CURIOSITY about the mystery of what's lies "under the surface" of the conversation.  When water in balance you're curious about your clients, you ask lots of questions - you listen more than you speak.  (There's a reason we have 2 ears and one mouth!)  Too much water element and you think you already know what your clients' want and need, not enough and you will come across as lacking interest.  



sprout


5.  Wood represents focused and committed STRENGTH (envision the tiny sprout pushing tirelessly through dirt and rocks to reach the light).  The wood element in balance is all about offering choices - daring to ask the question, "would you like to work with me?"  Too much wood element and you're too pushy, not enough and you're too afraid to ask for the sale.  



Jesse and Sharla assure us if we incorporate ALL of the 5 elements in BALANCE into every conversation we will attract all the clients we need without struggle.  They also shared other pearls of wisdom...

"You don't have to be great to get started, but you do have to get started to be great"   

"All masters started as disasters"

"The Universe wants us to be successful and will never give us more than we can handle"

 

Jesse and Sharla are award-winning million dollar mentors and are considered to be the leading authorities in holistic business training.  After struggling to build their own practices, they figured out a heart-based method for attracting tons of clients. They have taught thousands of coaches and heart-based entrepreneurs how to increase their business success.  Go here to learn more about them 

                                                     linkedIn      twitter

 

Karen Bernetti is a Real Estate Stager, Former Realtor®, Author, Speaker, and Owner of Staging4Smooth Transitions - specializing in assisting seniors with their downsize moves.  

Karen is also the Co-creator of the Ready2Sellin30Days® System - an innovative, interactive, multi-media educational program designed to teach do-it-yourself homeowners EVERYTHING they need to know about preparing a home for sale during tough economic times.  Visit www.Ready2Sellin30Days.com to learn more. 

Stay up to date on all the latest real estate staging and home decor trends with The Home Sale Success with Karen & Ann BlogSign up here to receive The Home Sale Success with Karen & Ann Newsletter!

Call 860-302-0333 for more information.

 
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6 Comments on Heart Selling vs. Hard Selling

NOV
20
2011
628,120 Points 1 Featured Post Outside Blog

Karen-thanks for sharing your article! It makes a ton of sense to me for attracting the kind of people I want to have around me and as clients.

 

Best

10:30am • #1
620,151 Points 97 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

That was wonderful Karen!  I will have to check out Jesse and Sharla.  Very interesting point of view and I can see where I am either too much or too less in each element presented.  Wow.  Suggested :)!

11:03am • #2
444,841 Points 11 Featured Posts Attended Rain Camp Called Shot Master

Karen, certainly an interesting way to view interpersonal relationships and using feng shui to develop client relationships.

11:09am • #3
412,317 Points 15 Featured Posts Outside Blog Called Shot Master

I totally get it!  This was a great article, Suggested and bookmarked!

11:11am • #4
680,654 Points 51 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Karen, very nicely written! Balance in everything is key.

11:30am • #5
1,030,837 Points 238 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Karen- I love this and am bookmarkeing this.  And as Connie said it's about finding the balance in your life.

1:10pm • #6


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Karen Bernetti

Southington, CT

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Staging4Smooth Transitions Connecticut Home Staging

Address: PO Box 564, Southington, CT, 06489

Office Phone: (860) 302-0333

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