Some of us have started working on our Real Estate Business Plan for 2012. And I am sure many of you all have read the featured blog Rich Real Estate Agents, Poor Real Estate Agents. Every single Real Estate Professional here should read that report before they start working on their Real Estate Business Plan for 2012. Here are some information that was shared in the Washington Express article that might get you to start using videos to market your listings if you are not using videos already.
- An April study by Postling which helps small businesses manage social media,found that 73 percent of the nation's homeowners are more likely to list with a Realtor willing to use video.
- More than 3 million people have visited Coldwell Banker's "On Location" YouTube channel (Youtube.com/coldwellbanker) since it launched in 2009. Its 30,000 listings with videos generate 20% MORE LEADS than those without videos.
Need some approaches to making videos for your listings? You might want to try these.
- Scene-setting. Ellie Shorb's Gibson Md listing was near the waterfront. So she incorporated bucolic shots of the nearby waterfront along with footage of the home.
- Green Screen Seller. Coldwell Banker Wade Franklin films himself in rooms to show off renovated features such as new carpeting and granite kitchen counter tops in front of a green screen.
- Homes in Action. Sotheby's International Realty's short videos give voyeuristic viewers a taste of a property's amenities; one includes footage of a dinner party with a well-known local chef in a New York City penthouse apartment.
In a Real Estate Market where the competition is fierce,you need all the necessary tools at your arsenal to help you stand out from the pack and win the listing. So if you don't have Real Estate Video Marketing in your Real Estate Business Plan I really think that it is something you should consider especially if you are targeting listings $400,000+. And if you don't know how to make videos for your listings then try those approaches that I mentioned earlier.
Also just don't do videos for your listings. How about a Video spotlighting either your favorite coffee shop,grocery store,neighborhood,subdivision or whole city and state. Check out this video tour Alexandria VA Real Estate Agent Tamara Inzunza of McEnearney Inc did on Old Town Alexandria VA Or do a video introducing yourself to the public as a real estate agent and why they should hire you to be the next exclusive buyer's agent or listing agent. Check out this video yours truly did with the Queen of Mortgages aka The Out the Box Lender Markita Aldridge-Jones "Woodbridge VA Lender" Buy a home in Washington DC
And to read more on Coldwell Banker Ellie Shorb's article in the Washington Express Newspaper Check out the Cinematic Selling Points.
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