The three most important factors when selling a home in a NON-seller's market are price, condition and a modern day highly trained real estate agent.

 

 

Now that the market in Salt Lake has shifted from a red hot screaming seller's market to a broad market, seller's now have to deal with competition. The last couple of years have spoiled sellers and real estate agents alike. Since approximately two thirds of the real estate agents have gotten their license in the last five years, most agents do not understand what has and is happening and what it takes to sell a home. The training in the last few years was contact your family and friends. The untrained agents were actually selling homes.

When you walk into a house and there is way too much furniture and it very hard to see yourself living there and setting a preview appointment is challenging. They are playing the let's list high and negotiate game.

Then you walk into a house and the all the lights are on, soft music is playing, candles are lit, the sellers have busted their butts making every detail perfect the Price is very competitive. When you want to show, you call a toll free number to a call center that answers the phone Monday thru Saturdays 8:00 AM - 8:00 PM, Sunday 8:00 AM - 6:00 PM, no voice mails.

Seller #1

Seller #2

Let's List High, we can always come downPriced to offer more than the competition
Yard is not edgedYard immaculate, the dirt strip was raked
No attempt to stage the homeLooked like a magazine
Walk around bulky furnitureAll lights were on, candles lit
Claimed basement was 75% finished, not one room had carpet or ceilings or paintProfessionally finished and tastefully decorated
CarportGarage
Call two agents and leave voice mails, eventually someone gets back to youCall a showing service Toll Free number live person M-S 8am-8pm, Sun 8-6
Do it yourself photosProfessional Photographer

 
This post has been included in Utah Information Salt Lake County, UT Information

6 Comments on 3 Most Imprtant Things For Selling A Home

NOV
04
2007
228,629 Points 5 Featured Posts Outside Blog
Rob, excellent post.  I like the graph and the seller comparison
8:39am • #1
462,108 Points 89 Featured Posts Localism Sponsor Outside Blog Hit Router
Rob, it makes a huge difference in the homes that are selling. I put more emphasis on the actives than the solds now. Staging is now mandatory on all my vacant homes.
8:43am • #2
2 Featured Posts
Very cool, and very relevent. If we could only get all sellers to buy in.
8:43am • #3
287,085 Points 40 Featured Posts Outside Blog

Rob--The diagram says it all. You could label Seller one and Seller two...Not Sold and SOLD! Nice visuals!

8:48am • #4
Rob, what's the end of the story?  Did the staged one sell?  For a higher percent of asking price?
8:50am • #5

Actually we made an offer on a home that was larger, had more bedrooms and bathrooms, valley view and a little more money than both. The nicely staged home just hit the market yesterday.

Those two compared more in price and size, and had better photos for illustration.  But very true all details, no puffing.

9:00am • #6

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Rob Aubrey Real Estate Group

Cottonwood Heights, UT

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Keller Williams Utah Realtors

Cell Phone: (801) 694-4762

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