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Hi folks. This post was inspired by Brian Block's recent post "Preemptive Blogging.....Impress your Sellers with your SEO". If you haven't read it then take a minute to do so as it is very well written and spot on. Anyway, I left a comment on his post about how I bomb my potential Sellers with information, via Email, prior to our first meeting. Ann Cummings sent me an Email asking me to expand on this, so I decided to just write a quick post to share what I do.

As Brian had mentioned in his post "It's time to show your prospective sellers that YOU are the EXPERT when it comes to their neighborhood".

Now folks, I believe in being very proactive in my business. Blogging on ActiveRain gives us tremendous exposure on Google (juice) and we need to make sure our potential customer/clients see it. The best way to do that, in my opinion, is to "push the juice" at them.

So, here is a sample of the Email I use to "push" my information at my potential Sellers. They receive this prior to our meeting.

Dear Mr. and Mrs. Need T. Sell,

It was a pleasure speaking with you earlier today and I am looking forward to meeting with you tomorrow to get your property on the market. I will send over a preliminary Market Analysis later but thought it would be helpful to you if you did a little research on me first. Here are some links that will give you a great idea of who I am and how I handle my business. They will also give you a sampling of how your property will be displayed on the Internet. So click away and enjoy. Don't forget to cut your sound on some of the videos have music. OK here goes:

My web sites:

My blog sites:

Internet Ads:

A little personal info on me:

Folks, I hope this helps. When I come by tomorrow have the house ready to be photographed and please have an extra key for me. Once we agree on a price to get your property SOLD I will get your property on the market immediately. Plan on about 90 minutes for our meeting. Then it will take me about 72 hours to get your property out there on all of my numerous Internet sites.

I'm looking forward to working with you to get your house sold!! See you tomorrow at 11:00. Please give me a call if you have any questions.  END

That's it! Now folks, if you utilize this technique, it will be your choice, 100% of the time, whether or not you take the listing. There is no way anyone in my market can compete with me once my Sellers have read through these links. Assuming they are able to price properly, the listing is a done deal.

As an added benefit, Ialso Email my current Sellers my blog posts. It keeps them in the loop and informed with what's going on.

So......what do you think?Would you hire me? Have I proven myself to be the local expert?

Copyright © 2007 Broker Bryant Real Estate Ramblings | All Rights Reserved

 

53 Comments on If you really are "The Expert".....then show them. Push the juice.

Reserved Parking For "The Lovely Wife"...TLW...ROAR!

Blog Boy...

I would hire you just because of the way we deal with counter offers :)

On a more serious note...Oh. Wait...

I don't have serious in me right now. Better luck next time :)

TLW...ROAR!

11/04/2007 04:00 PM by "The Lovely Wife"...Broker Bryant's Wife... (Co-Owner Tutas Towne Realty, Inc.)


Goodness...you have that down. I thought I had some good stuff....well, can't compare to your videos though. Great list of sites for the consumer....guaranteed.

11/04/2007 04:02 PM by Celeste "SALLY" Cheeseman (RA), e-PRO HAWAII Real Estate & HAWAII Relocation (Century 21 Liberty Homes -Mililani, Hawaii)


Good plan...We do the same....we would be happier when we sell some of them:)How about craigs list?

11/04/2007 04:07 PM by Neal Bloom-Realtor ® Assoc.-CRS-Weston FL (RE/MAX Premier Associates)


Great way to show them your visibility....and how YOU can EXPOSE them as well.

 

11/04/2007 04:08 PM by Michele Connors, Broker in Charge (Coldwell Banker First Realty Morehead City)


Which, of course, is why you're still listing and selling real estate in probably the worse market in the country and lots of agents are, well, not. 

I laugh when folks call me and say that they kept seeing me on the Internet.  I tell them, "That was my plan".

11/04/2007 04:08 PM by Lenn Harley, Homefinders.com, MD & VA Real Estate


Well I have to admit I do NOT use those "things" to my advantage.   Sometimes I just take it for granted that I'll be getting the listing ... but shame on me... I'll change that!!  Thanks for the information....

and where is TLW hiding???  You don't have her locked up somewhere do ya?

11/04/2007 04:10 PM by Desiree Daniels New Jersey Real Estate (609) 448-2222 (RE/MAX Tri County)


Very effective strategy and works well for me too.  Its your only opportunity to strut your stuff so use.

11/04/2007 04:10 PM by Jason Smith Iowa Hunting Properties and Farm Land (Whitetail Trophy Properties)


I also send a similiar letter out, but I never thought about adding the Google Placements on there, But I will go add to my marketing materials now. Great idea, I add AR recently at someones suggestion. But, I must say you are one brave soul for sending those video's. Thanks, Missy

11/04/2007 04:15 PM by Missy Caulk Ann Arbor Realtor Ann Arbor Real Estate (Keller Williams Ann Arbor)


Who could say no to this?  Oh, and it probably doesn't hurt that you are sooooooo good looking :)

11/04/2007 04:16 PM by Lisa Heindel, New Orleans West Bank Real Estate (Latter & Blum Inc. Realtors)


Broker Bryant does it again.  What a great idea. If you're walking the talk you might as well let your sellers know it.

 

11/04/2007 04:19 PM by Tracy Santrock-Cary NC Real Estate Blog (Fonville Morisey)


Bryant- We send out an email similar to this and a letter. You will be so surprised in such a high income capita place that Wellington is how many people do not use their email and do not use the internet and they do not comprehend the google search, web sites, blogs, etc. We get a blank stare! So I have created  a way to explain with the NAR charts on where buyers come from. I am so surprised that they do not even go online to go and see their listing on our websites! It never ceases to amaze me with the great information age that there are people our age who have not jumped on the train! There is still a faction of people here that only list with the WHO YOU KNOW people. I have a famous friend, she hates real estate but has a license. People beg her to take their listings even when she says she doesn't want the listing to their face just because of who she is married to. So there is a group of folks here in certain circles where we show we are IN THE KNOW! Different markets need different approaches. But I like the one you are use first the best! Katerina

11/04/2007 04:25 PM by Nestor & Katerina Gasset Realtors® Wellington Florida Luxury Homes (International Properties and Investments, Inc.)


That freaking red neck counter offer video makes a mess at my desk everytime.  I always forget not to take a drink while reading and watching your stuff, BB.  Perhaps you could include a warning somehow that this video will cause you to shoot iced tea through your nose as you laugh uncontrollably?  Seriously, in my own defense, this post looked strictly educational and you caught me off guard--AGAIN! 

11/04/2007 04:26 PM by Amanda Hall * Texas Real Estate Broker * (Hall Team Homes )


Bryant...you're friggin' brilliant!  Great ideas.  Think I'll steal them and pretend they're mine.

11/04/2007 04:31 PM by Karen Webster...Grand Rapids, MI Realtor (5 Star Real Estate, Grand Rapids MI)


BB: Thanks for mentioning my post and for expanding upon your strategies.  Great post and video and I love the letter and plan to start incorporating something similar for my business.  So intuitive and easy to do.

11/04/2007 04:39 PM by Brian Block -- Northern Virginia & D.C. Real Estate (RE/MAX Allegiance)


Thanks for sharing how you use your email and internet marketing to prepare your listing clients for the appointment.  I have book marked this post to give it even more thought.  I have great internet presence and this would be a good idea to incorporate.

11/04/2007 04:40 PM by Bradenton Florida Real Estate - Dan Forbes (Sarasota Metro Properties)


On my list of 20 things to do this upcoming year is to build a separate blog site.  Thanks for helping move that higher on my to do list.

11/04/2007 04:47 PM by Randy L. Prothero - Hawaii REALTOR® (Century 21 Liberty Homes)


Thats a great follow up email.  I've used a Lightscribe CD-R to push clients over that edge with similar techniques... although not nearly as creative.

11/04/2007 04:50 PM by Daniel Sundberg Foreclosure Specialist (Crystal Springs Real Estate)


BB, I would hire you! You always inspire me! I ran across one seller the other day that didn't even own a computer...much less be impressed with my SEO. It almost buffaloed me for a minute that I would have to mail everything or call or meet in person for everything I wanted to show him. It really made me realize how good we have it when people really know a lot about the Internet.

 

11/04/2007 04:50 PM by Lizette Fitzpatrick, Lexington KY Real Estate (Central Kentucky - Prudential Don Foster - Richmond KY)


Wow. You bet I would hire you. What an amazing collection of stuff, all in one place, and provided with real confidence.

11/04/2007 05:00 PM by RolandoTheRealtor, RE/MAX agent in Frisco/Keystone/Breckenridge, Colorado (RE/MAX Properties of the Summit, Frisco, Colorado)


Well hello everyone! I step into the Rain to do some commenting and BAM! You guys have overloaded me with comments again. I wrote this for two reasons. First I started responding to Ann's request and it was getting too long so decided to just post it. And secondly I needed to update my links in my template email anyway. I'm also going to post this to my other blog http://brokerbryant.com without the commentary to you guys. Then all I will have to do is paste the one link into my emails before I send them out. That way all my stuff is already there.

I just started the separate youtube account with nothing but listing videos on it last week. I'm not quite sure how it will work with the Google juice on a normal search but I'm hoping it will do well.

I also have all of my listings on Craigslist. And probably another couple hundred websites. Mostly because my www.buypoinciana.com site is a point2agent site and they have that handshake agreement "thingie". Plus my www.poincianaproperties.com site is just a template homes.com site I've had for about 8 years.

The sellers are mostly impressed with the Google results for my name. Through blogging I show up on other peoples blogs from around the country so it really gives me good credibility.

Once I post this on my outside blog I can place the one link to the post in my email signature as well. That way this stuff will be in every email I send out.

Did you know I get business off of my silly videos? In fact there are many occasions when I'm talking to a potential seller where my funny videos is the main reason they called and they can't quit talking about them! Folks love humor. And in this very stressful market it also helps them to relax and remain focused. There is a purpose for everything I do.

Seriously though this is such an easy marketing tool to use. So do it! It will help immensely.

OK, as always I really appreciate you guys stopping by. Your support is what keeps me writing. I LOVE sharing what I know and I learn a lot more from your comments. So thank you!!!

11/04/2007 06:10 PM by Bryant Tutas-Tutas Towne Realty, Inc


Okay Broker Bryant that's what I call powerful marketing. I have bookmarked this for the future.ch

11/04/2007 06:10 PM by Camarillo CA Real Estate Agent/ Mana Tulberg (Beach View Real Estate)


Bryant, Great video and post. I am not sure that I like that music. It kinda sounds like a 70's movie theme that is made for adults..:-)

11/04/2007 06:16 PM by My Favorite Mortgage.net - Matthew J Blum


NOPE.  I wouldn't hire you.  I'd stalk both of you to force you to HIRE ME, because I'd make a ton of money working for you guys.  But, if not a stalker would I hire you?  OF COURSE.

11/04/2007 06:34 PM by Options Realty


Great idea...as usual! I ask potential sellers to google me and to google any other agent they are considering. But your idea puts it all in one place...easy!

11/04/2007 06:44 PM by Kelly Sibilsky ~ Lake Zurich RE/MAX Real Estate Agent (RE/MAX Unlimited Northwest)


I'd hire you for sure!!! I sort of do the same thing...use my blog as my resume. They can read all about me and usually by the time we meet they feel very comfortable with me.

11/04/2007 07:13 PM by Monika McGillicuddy~NH Real Estate Broker (Prudential Verani Realty)


Bryant - the one thing I'd add is your google results for their neighborhood. That's been powerful for me. Guess I'm going to have to start doing videos just to catch up with you and the rest of the world.

11/04/2007 07:17 PM by Sharon Simms St Pete Florida CRS CIPS CLHMS (RE/MAX Metro)


I would hire you ONLY if Blogging Bertha would come to closing with me. I think that should be in your listing presentation.

But seriously ... Bryant - You ARE the expert and I would hire you in a minute.

11/04/2007 08:10 PM by Mariana Wagner ~ Colorado Springs REALTOR® (Wagner iTeam -Keller Williams Clients' Choice)


Broker Bryant - Great way to differentiate ourselves from the pack.  Thank so much for the examples and info.

11/04/2007 08:11 PM by Laguna Homes|Laguna Condos| Laguna Real Estate|Marlene Bridges (Sherman Smith & Associates)


Thank you so much for the great information.  Your examples are so helpful.  Such great ideas and I can understand why it works so well for you. I usually give my potential clients a  listing of all my advertisements at our appointment but haven't done it before.  Thanks again

11/04/2007 08:22 PM by Stacy Magid, Prince William County Real Estate (Coldwell Banker Elite)


Yeeee Hawwww!  that's not an expression I use, but thought it would be appropriate, especially after the "just for fun" link (which btw, is one of my favorites).

11/04/2007 08:48 PM by Rick & Ines - Miami Shores Real Estate (Majestic Properties)


BB - get a license in Ohio and I'll hire ya!!!  Then I could just sit back and collect referral fees.  :)

In all seriousness....this is excellent advice.  Thank you. 

11/04/2007 09:18 PM by Carol Smith, ReMax Preferred, REALTOR®, Toledo, OH (www.calltoledohome.com)


Well, lookee yonder at you!  I went to that there Google and went to lookin' for some of them foxes in your hen house over in your neck of the woods.....and I've got to say, I don't reckon that none of them ole boys could crank my tractor!

Damn skippy I would hire ya!

11/04/2007 10:06 PM by Jessica Horton (Jessica Horton & Assoc.)


Yes, I would hire you.  You do a great job and I appreciate your willingness to help us out.

Thanks,

11/04/2007 10:23 PM by Fran Gatti - Crescent City CA Real Estate (RE/MAX Coastal Redwoods)


I'm trying to shut down for next week, to go see Aaron on his first bday, getting ready for the trip 'cross country, and you post something like this. Which exactly reminds me how behind Iam and how much I have yet to do. It's excellent, and going to try to figure out a way to read it on the plane. 

cheers 

11/04/2007 10:45 PM by Gary Bolen (CRS) Lake Tahoe Real Estate Information (Dickson Realty - South Lake Tahoe)


BB,

Thanks for the info. I've sort of been wondering about his myself. I read in one of your earlier posts that you suggested people Google your name prior to your meeting...so far I've done that one myself, thank you very much. Now this is even better.

Thanks for the hot-to-outline, more work to do now.  

11/04/2007 11:09 PM by Orange Co. Real Estate~Lynda Eisenmann, Broker-Owner, CRS,CRB,GRI,SRES, Brea, CA (Preferred Home Brokers)


BB - You are the KING for sure!!  Thank you SO MUCH for putting this together, and it certainly shows me how to do things a tad bit differently, and some things to add to my toolbox.  Thank you - thank you - THANK YOU!

All these people saying they'd hire really only boils down to one thing, and one thing only ----  it's purely because you are just sooooooooo good looking!  I'm certain that's what the key is....  !!    ;-)

Ann

11/05/2007 04:54 AM by Portsmouth NH Real Estate ~ Ann Cummings (RE/MAX Coast to Coast - Portsmouth New Hampshire)


BB,

I use point2 as well. I keep seeing a major increase of hits on my stats on bloglog. I guess it picks it up. When I search I can find the site on a few different links, I'm not sure what exactly they are reading unless they call or email me on the particular listing. If you do not update listings on Craigslist every 30-45 days they disappear. You have to reload them eventually.

11/05/2007 06:44 AM by Neal Bloom-Realtor ® Assoc.-CRS-Weston FL (RE/MAX Premier Associates)


BB- That is a great plan you are using. There is no point in keeping your talent a secret!

11/05/2007 07:00 AM by Bill Gassett Metrowest Massachusetts Real Estate (RE/MAX Executive Realty)


It really does help when customers can research you and have confidence right off the starting block. Great Post BB  as always!

11/05/2007 07:57 AM by Allison Stewart REALTOR ®St. Cloud Florida (Florida Pines Realty, Inc)


This is simply AWESOME.  Since I am just establishing myself in NC I work with buyers so I haven't had an opportunity to use all of the technology that we now have at our finger tips.  This is a great example of what listing agents should do.  Do you use Craigs List, Tulia, etc.?  Where do you post your listings on the web?

11/05/2007 09:04 AM by Lake Norman Real Estate ~ Diane Aurit (RE/MAX at the Lake)


I would so hire you!  Good looking and soooooooo damn smart!!

I popped this into Word so I can get something like it set up for my own use.  I wonder if you couldn't just make an email signature for Outlook that would set all of this up for you in an email?  I do that for feedback from Realtors and it makes it so easy....

Thanks for taking the time to give us a roadmap!

11/05/2007 09:24 AM by Bethesda Real Estate Sales ~ Josette Skilling (Long & Foster Real Estate, Inc.)


OK guys I'm swamped with work today. I'll stop back later to answer any specific questions that some have asked.

I hope everyone is having a busy Monday!! Personally I just don't feel like working today but I have to keep moving forward!!!!! There's some money out there somewhere with my name on it.

11/05/2007 11:37 AM by Bryant Tutas-Tutas Towne Realty, Inc


BB, My first thought was "Overkill" but on reflection I thought "why not?" I agree that those who list with C21 are confused.

Bill Roberts

11/05/2007 11:42 AM by Bill Roberts - "Baby Boomer" Retirement Planning (Brooks and Dunphy Real Estate)


Great Post as always Byrant.  I think I need to post to localism more to get my seo up.

11/05/2007 01:29 PM by Brandon Causey Realtor Coastal Palmetto Realty LLC (Coastal Palmetto Realty LLC)


OK finally made it back here for a few minutes. Let me see if I can answer the questions that were asked.

I only manually post my listings on the MLS, buypoinciana.com(point2agent), real estate shows, youtube and postlets. But from there they are syndicated to craigslist, trulia, realtor.com and many many more sites. I'm not sure the total but I think it's in excess of 200 sites with most being point2agent sites.

This email I send out takes the place of a prelisting package. I was never big on prelisting packages anyway so doing it this way has really helped. I've always done one appointment listings and getting this info out in advance has cut my appointments down to a maximum 90 minutes. That's the time I allocate for my presentation, paper work, photo shoot, lock box on the door and the sign in the ground. I don't spend a lot of time at listings. My time is better spent on the computer getting their property info out there.

It's good to see I have jobs waiting for me in other States. Hey we never know what the future will bring so I'm printing off your offers so you can't back out on me:)

Again, I want to think you guys for stopping by and participating.

 

11/05/2007 02:45 PM by Bryant Tutas-Tutas Towne Realty, Inc


I would hire you in a second.  Anyone who doesn't after getting that is crazy and you probably don't want to work with them anyway!

11/05/2007 11:34 PM by Ginger Wilcox, Marin County Realtor (Pacific Union, Marin Real Estate)


As usual what a wonderfully written blog and I agree make yourself the local expert! You have more than proven that and I can see why people hire you.

Also, I want to give you and TLW a big thank you for your input on husband / wife teams. I think you know which way we are going! So watch for a new photo on the blog in about 6 months.

Todd

11/06/2007 12:32 AM by Todd Clark (Realtor), GRI (Washington Co, Beaverton Oregon) (Kastings & Associates, Beaverton Oregon Real Estate)


Great post and great information.  There is no doubt about it...YOU'RE HIRED!!

11/06/2007 09:05 PM by David and Kristin Small, REALTORS®- Myrtle Beach Real Estate (Eagle Realty- Myrtle Beach)


Too much good stuff for my slow brain today...... Looks like I need a nap first before digesting the info!

11/07/2007 04:34 PM by Loreena Yeo - Realtor(R)/Broker proudly serving Frisco TX Real Estate (3:16 team REALTY)


Hey guys! I am really bad at this responding back to comments "thingie". Seems like TLW would have beat that into me by now:) BUT I hope you guys do know how much I appreciate each and everyone of you stopping by. THANKS!!!

11/07/2007 04:38 PM by Bryant Tutas-Tutas Towne Realty, Inc


It makes a lot of sense to link to your sites through your e-mails. You may already have e-mail auto responses to questions where you link to blog posts where you've answered those questions.

12/02/2007 12:47 PM by Sharon Simms St Pete Florida CRS CIPS CLHMS (RE/MAX Metro)


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Real Estate Brokerage: Bryant Tutas-Tutas Towne Realty, Inc
Bryant Tutas Broker/REALTOR(R) Tutas Towne Realty, Inc
Poinciana, FL
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Bryant Tutas-Tutas Towne Realty, Inc

Office Phone: (863) 438-9003
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