Home : Blogs : Bryant Tutas Broker/REALTOR(R) Tutas Towne Realty, Inc : Broker Bryant's Real Estate Ramblings

If you really are "The Expert".....then show them. Push the juice.

Hi folks. This post was inspired by Brian Block's recent post "Preemptive Blogging.....Impress your Sellers with your SEO". If you haven't read it then take a minute to do so as it is very well written and spot on. Anyway, I left a comment on his post about how I bomb my potential Sellers with information, via Email, prior to our first meeting. Ann Cummings sent me an Email asking me to expand on this, so I decided to just write a quick post to share what I do.

As Brian had mentioned in his post "It's time to show your prospective sellers that YOU are the EXPERT when it comes to their neighborhood".

Now folks, I believe in being very proactive in my business. Blogging on ActiveRain gives us tremendous exposure on Google (juice) and we need to make sure our potential customer/clients see it. The best way to do that, in my opinion, is to "push the juice" at them.

So, here is a sample of the Email I use to "push" my information at my potential Sellers. They receive this prior to our meeting.

Dear Mr. and Mrs. Need T. Sell,

It was a pleasure speaking with you earlier today and I am looking forward to meeting with you tomorrow to get your property on the market. I will send over a preliminary Market Analysis later but thought it would be helpful to you if you did a little research on me first. Here are some links that will give you a great idea of who I am and how I handle my business. They will also give you a sampling of how your property will be displayed on the Internet. So click away and enjoy. Don't forget to cut your sound on some of the videos have music. OK here goes:

My current "homes for sale" and recent sales.

My web sites:

Poincianaproperties.com

Sellingpoinciana.com

Buypoinciana.com

Localism.com (Poinciana info)

My blog sites:

Brokerbryant.com (Local)

ActiveRain (National)

Internet Ads:

Real Estate Video Shows

YouTube

Postlets

A little personal info on me:

Google results for Bryant Tutas

Google results for Broker Bryant

And one just for fun!!!

Folks, I hope this helps. When I come by tomorrow have the house ready to be photographed and please have an extra key for me. Once we agree on a price to get your property SOLD I will get your property on the market immediately. Plan on about 90 minutes for our meeting. Then it will take me about 72 hours to get your property out there on all of my numerous Internet sites.

I'm looking forward to working with you to get your house sold!! See you tomorrow at 11:00. Please give me a call if you have any questions. END

That's it! Now folks, if you utilize this technique, it will be your choice, 100% of the time, whether or not you take the listing. There is no way anyone in my market can compete with me once my Sellers have read through these links. Assuming they are able to price properly, the listing is a done deal.

As an added benefit, Ialso Email my current Sellers my blog posts. It keeps them in the loop and informed with what's going on.

So......what do you think?Would you hire me? Have I proven myself to be the local expert?

Posted by Bryant Tutas Broker/REALTOR(R) Tutas Towne Realty, Inc on 11/04/2007 04:00 PM

Comments (56)

google, educational, marketing

This post has been included in Florida Information Polk County, FL Information Poinciana, FL Information

56 Comments on If you really are "The Expert".....then show them. Push the juice.

NOV

2007

Reserved Parking For "The Lovely Wife"...TLW...ROAR!

Blog Boy...

I would hire you just because of the way we deal with counter offers :)

On a more serious note...Oh. Wait...

I don't have serious in me right now. Better luck next time :)

TLW...ROAR!

Goodness...you have that down. I thought I had some good stuff....well, can't compare to your videos though. Great list of sites for the consumer....guaranteed.

Good plan...We do the same....we would be happier when we sell some of them:)How about craigs list?

Great way to show them your visibility....and how YOU can EXPOSE them as well.

Which, of course, is why you're still listing and selling real estate in probably the worse market in the country and lots of agents are, well, not.

I laugh when folks call me and say that they kept seeing me on the Internet. I tell them, "That was my plan".

Well I have to admit I do NOT use those "things" to my advantage. Sometimes I just take it for granted that I'll be getting the listing ... but shame on me... I'll change that!! Thanks for the information....

and where is TLW hiding??? You don't have her locked up somewhere do ya?

Very effective strategy and works well for me too. Its your only opportunity to strut your stuff so use.

I also send a similiar letter out, but I never thought about adding the Google Placements on there, But I will go add to my marketing materials now. Great idea, I add AR recently at someones suggestion. But, I must say you are one brave soul for sending those video's. Thanks, Missy

Who could say no to this? Oh, and it probably doesn't hurt that you are sooooooo good looking :)

Broker Bryant does it again. What a great idea. If you're walking the talk you might as well let your sellers know it.

Love this. Thanks so much for all the information.

Bryant- We send out an email similar to this and a letter. You will be so surprised in such a high income capita place that Wellington is how many people do not use their email and do not use the internet and they do not comprehend the google search, web sites, blogs, etc. We get a blank stare! So I have created a way to explain with the NAR charts on where buyers come from. I am so surprised that they do not even go online to go and see their listing on our websites! It never ceases to amaze me with the great information age that there are people our age who have not jumped on the train! There is still a faction of people here that only list with the WHO YOU KNOW people. I have a famous friend, she hates real estate but has a license. People beg her to take their listings even when she says she doesn't want the listing to their face just because of who she is married to. So there is a group of folks here in certain circles where we show we are IN THE KNOW! Different markets need different approaches. But I like the one you are use first the best! Katerina

That freaking red neck counter offer video makes a mess at my desk everytime. I always forget not to take a drink while reading and watching your stuff, BB. Perhaps you could include a warning somehow that this video will cause you to shoot iced tea through your nose as you laugh uncontrollably? Seriously, in my own defense, this post looked strictly educational and you caught me off guard--AGAIN!

Bryant...you're friggin' brilliant! Great ideas. Think I'll steal them and pretend they're mine.

BB: Thanks for mentioning my post and for expanding upon your strategies. Great post and video and I love the letter and plan to start incorporating something similar for my business. So intuitive and easy to do.

Thanks for sharing how you use your email and internet marketing to prepare your listing clients for the appointment. I have book marked this post to give it even more thought. I have great internet presence and this would be a good idea to incorporate.

On my list of 20 things to do this upcoming year is to build a separate blog site. Thanks for helping move that higher on my to do list.

Thats a great follow up email. I've used a Lightscribe CD-R to push clients over that edge with similar techniques... although not nearly as creative.

BB, I would hire you! You always inspire me! I ran across one seller the other day that didn't even own a computer...much less be impressed with my SEO. It almost buffaloed me for a minute that I would have to mail everything or call or meet in person for everything I wanted to show him. It really made me realize how good we have it when people really know a lot about the Internet.

Wow. You bet I would hire you. What an amazing collection of stuff, all in one place, and provided with real confidence.

Well hello everyone! I step into the Rain to do some commenting and BAM! You guys have overloaded me with comments again. I wrote this for two reasons. First I started responding to Ann's request and it was getting too long so decided to just post it. And secondly I needed to update my links in my template email anyway. I'm also going to post this to my other blog http://brokerbryant.com without the commentary to you guys. Then all I will have to do is paste the one link into my emails before I send them out. That way all my stuff is already there.

I just started the separate youtube account with nothing but listing videos on it last week. I'm not quite sure how it will work with the Google juice on a normal search but I'm hoping it will do well.

I also have all of my listings on Craigslist. And probably another couple hundred websites. Mostly because my www.buypoinciana.com site is a point2agent site and they have that handshake agreement "thingie". Plus my www.poincianaproperties.com site is just a template homes.com site I've had for about 8 years.

The sellers are mostly impressed with the Google results for my name. Through blogging I show up on other peoples blogs from around the country so it really gives me good credibility.

Once I post this on my outside blog I can place the one link to the post in my email signature as well. That way this stuff will be in every email I send out.

Did you know I get business off of my silly videos? In fact there are many occasions when I'm talking to a potential seller where my funny videos is the main reason they called and they can't quit talking about them! Folks love humor. And in this very stressful market it also helps them to relax and remain focused. There is a purpose for everything I do.

Seriously though this is such an easy marketing tool to use. So do it! It will help immensely.

OK, as always I really appreciate you guys stopping by. Your support is what keeps me writing. I LOVE sharing what I know and I learn a lot more from your comments. So thank you!!!

Okay Broker Bryant that's what I call powerful marketing. I have bookmarked this for the future.ch

Bryant, Great video and post. I am not sure that I like that music. It kinda sounds like a 70's movie theme that is made for adults..:-)

NOPE. I wouldn't hire you. I'd stalk both of you to force you to HIRE ME, because I'd make a ton of money working for you guys. But, if not a stalker would I hire you? OF COURSE.

Great idea...as usual! I ask potential sellers to google me and to google any other agent they are considering. But your idea puts it all in one place...easy!

I'd hire you for sure!!! I sort of do the same thing...use my blog as my resume. They can read all about me and usually by the time we meet they feel very comfortable with me.

Bryant - the one thing I'd add is your google results for their neighborhood. That's been powerful for me. Guess I'm going to have to start doing videos just to catch up with you and the rest of the world.

I would hire you ONLY if Blogging Bertha would come to closing with me. I think that should be in your listing presentation.

But seriously ... Bryant - You ARE the expert and I would hire you in a minute.

Broker Bryant - Great way to differentiate ourselves from the pack. Thank so much for the examples and info.

Thank you so much for the great information. Your examples are so helpful. Such great ideas and I can understand why it works so well for you. I usually give my potential clients a listing of all my advertisements at our appointment but haven't done it before. Thanks again

Yeeee Hawwww! that's not an expression I use, but thought it would be appropriate, especially after the "just for fun" link (which btw, is one of my favorites).

BB - get a license in Ohio and I'll hire ya!!! Then I could just sit back and collect referral fees. :)

In all seriousness....this is excellent advice. Thank you.

Well, lookee yonder at you! I went to that there Google and went to lookin' for some of them foxes in your hen house over in your neck of the woods.....and I've got to say, I don't reckon that none of them ole boys could crank my tractor!

Damn skippy I would hire ya!

Yes, I would hire you. You do a great job and I appreciate your willingness to help us out.

Thanks,

I'm trying to shut down for next week, to go see Aaron on his first bday, getting ready for the trip 'cross country, and you post something like this. Which exactly reminds me how behind Iam and how much I have yet to do. It's excellent, and going to try to figure out a way to read it on the plane.

cheers

BB,

Thanks for the info. I've sort of been wondering about his myself. I read in one of your earlier posts that you suggested people Google your name prior to your meeting...so far I've done that one myself, thank you very much. Now this is even better.

Thanks for the hot-to-outline, more work to do now.

NOV

2007

BB - You are the KING for sure!! Thank you SO MUCH for putting this together, and it certainly shows me how to do things a tad bit differently, and some things to add to my toolbox. Thank you - thank you - THANK YOU!

All these people saying they'd hire really only boils down to one thing, and one thing only ---- it's purely because you are just sooooooooo good looking! I'm certain that's what the key is.... !! ;-)

Ann

BB,

I use point2 as well. I keep seeing a major increase of hits on my stats on bloglog. I guess it picks it up. When I search I can find the site on a few different links, I'm not sure what exactly they are reading unless they call or email me on the particular listing. If you do not update listings on Craigslist every 30-45 days they disappear. You have to reload them eventually.

BB- That is a great plan you are using. There is no point in keeping your talent a secret!

It really does help when customers can research you and have confidence right off the starting block. Great Post BB as always!

This is simply AWESOME. Since I am just establishing myself in NC I work with buyers so I haven't had an opportunity to use all of the technology that we now have at our finger tips. This is a great example of what listing agents should do. Do you use Craigs List, Tulia, etc.? Where do you post your listings on the web?

I would so hire you! Good looking and soooooooo damn smart!!

I popped this into Word so I can get something like it set up for my own use. I wonder if you couldn't just make an email signature for Outlook that would set all of this up for you in an email? I do that for feedback from Realtors and it makes it so easy....

Thanks for taking the time to give us a roadmap!

OK guys I'm swamped with work today. I'll stop back later to answer any specific questions that some have asked.

I hope everyone is having a busy Monday!! Personally I just don't feel like working today but I have to keep moving forward!!!!! There's some money out there somewhere with my name on it.

BB, My first thought was "Overkill" but on reflection I thought "why not?" I agree that those who list with C21 are confused.

Bill Roberts

Great Post as always Byrant. I think I need to post to localism more to get my seo up.

OK finally made it back here for a few minutes. Let me see if I can answer the questions that were asked.

I only manually post my listings on the MLS, buypoinciana.com(point2agent), real estate shows, youtube and postlets. But from there they are syndicated to craigslist, trulia, realtor.com and many many more sites. I'm not sure the total but I think it's in excess of 200 sites with most being point2agent sites.

This email I send out takes the place of a prelisting package. I was never big on prelisting packages anyway so doing it this way has really helped. I've always done one appointment listings and getting this info out in advance has cut my appointments down to a maximum 90 minutes. That's the time I allocate for my presentation, paper work, photo shoot, lock box on the door and the sign in the ground. I don't spend a lot of time at listings. My time is better spent on the computer getting their property info out there.

It's good to see I have jobs waiting for me in other States. Hey we never know what the future will bring so I'm printing off your offers so you can't back out on me:)

Again, I want to think you guys for stopping by and participating.

I would hire you in a second. Anyone who doesn't after getting that is crazy and you probably don't want to work with them anyway!

NOV

2007

As usual what a wonderfully written blog and I agree make yourself the local expert! You have more than proven that and I can see why people hire you.

Also, I want to give you and TLW a big thank you for your input on husband / wife teams. I think you know which way we are going! So watch for a new photo on the blog in about 6 months.

Todd

Great post and great information. There is no doubt about it...YOU'RE HIRED!!

NOV

2007

Too much good stuff for my slow brain today...... Looks like I need a nap first before digesting the info!

Hey guys! I am really bad at this responding back to comments "thingie". Seems like TLW would have beat that into me by now:) BUT I hope you guys do know how much I appreciate each and everyone of you stopping by. THANKS!!!

DEC

2007

It makes a lot of sense to link to your sites through your e-mails. You may already have e-mail auto responses to questions where you link to blog posts where you've answered those questions.

SEP

2008

Love the video ... its humorous and gets the point across!

SEP

Ok...now to answer this question: how do you send e-mails to potential clients if you can't get their e-mail address or they don't have one?

My work is cut out for me, I see...hmmm.....I'd better get busy and see how fast this will make my phone ring....

SEP

Hi William, There are some peoplle that don't have email. It's a very small percentage though. If they don't I have to decide whether or not I want to to work with them. My business model depends very heavily on my customer/clients having access to email as it is my preferred way of communicating. Unless it's a very good listing I may just have to refer them out.

I don't want to be stuck having to mail and or deliver paper work everytime I need a signature.

SEP

Bryant - Great post with lots of info pushed to the seller. I also loved the video.

Leave a response…

Name:

Email:
(optional)

Comment:

What does the graphic say?