We All Have Losses....If You Dwell On Them You'll Stop Your Production!!

Managing Real Estate Broker with RE/MAX Executive Realty 104763

Do you tally your loses?  When I was actively working in real estate, I lost my share of listings to other agents.  Nothing in excess, but I lost a few.  No one closes 100% of the listing presentation they are invited to present.

When you lose a listing to another agent, do you try to figure out what happened?  Do you dwell on the loss or do you put it aside and go on to the next one?  I have to say, I didn’t think about the loss for one moment. 

My thoughts were that if I investigated, the reasons would probably not be honest and I’d be set up to lose again.  Rather than torture myself, I was on to the next listing appointment. 

We need to remember to continue to move forward and not allow anything to stall our movement.  Old business that was lost will stall your progress to secure new business.  Nothing in the real estate business is a guarantee, even if you think it is.  Never assume the business is yours because when you least expect it, someone else makes the score. 

Onward and upward has always been my favorite saying, and it applies well to listings lost!!!


Posted by


Barbara Todaro, sales manager of RE/MAX Executive Realty 

308 W. Central St...suite E

Franklin, MA 02038




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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Hi Rob....that's good because this is follow the leader in the real estate business.....your agents will be following your lead.

Nov 27, 2011 02:30 PM #10
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Hmmm... I agree that we should not dwell on losses. But it might not hurt an agent to take a few minutes of self-reflection to see if they can see a mistake that they could correct before the next presentation.

A seller might not give an honest answer, but we can be honest with ourselves.

For instance - An agent might think "Did I talk too much?" Many do. Or perhaps they arrived late, or were somehow disorgaized. Maybe they answered their phone and made the homeowner feel unimportant. Maybe they were dressed too casually or too formally for the property they wanted to list.

Most "old pros" wouldn't make those mistakes, but I've seen new agents make them time and again.

No one should spend time beating themselves up over lost listings (or buyers) but it could be a good idea to self-evaluate and make corrections.

Nov 27, 2011 04:07 PM #11
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Hi Marte....points well taken....reflect and move on....don't do too much investigating....the answers probably won't be honest....

Nov 27, 2011 04:11 PM #12
Lana Robbins Realtor ® Licensed Real Estate Broker
Aloha Kai Real Estate - Clearwater, FL
Tampa Bay, Florida Real Estate

Hi Barbara. There are many variables and we often get hung up on ourselves. Ironically when we brand ourselves we are selling our knowledge, experience, and/or expertise so when we are rejected we take it personally because it is personal. However I have gotten to the point where I accept that not everyone will like us. Therefore move on.

Nov 27, 2011 04:12 PM #13
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Lana....I'm with you on that.....not everyone will like us and it's not that we did anything wrong....sometimes we just don't mesh.....we don't blend well and there's nothing we can do about it....yes, move on.

Nov 27, 2011 04:22 PM #14
Dorie Dillard
Coldwell Banker United Realtors ~ Subsidiary of NRT, LLC - Austin, TX
Realtor-Canyon Creek- NW, Austin TX Homes For Sale

Good afternoon Barbara,

You will always loose some..you can't and won't want to win them all. If you want the listing and didn't get it probably good to look over why the listed with someone else to see if you did something that could be corrected. Don't waste much time on it..if you need to improve something adjust your presentation and move on..next!

Nov 27, 2011 04:59 PM #15
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Hi Dorie....no one gets them all....that's no fun.... you're right about not wasting much time on reviewing what we did....

Nov 27, 2011 05:05 PM #16
Joshua Zargari
MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY
MJ Decorators Workshop

Good evening Barbara.

A good agent does not involve emotion in business...

Nov 27, 2011 05:19 PM #17
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Hi Joshua....you're right....business should be kept on the straight and narrow....all business.

Nov 27, 2011 05:21 PM #18
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

Barbara i am right thee in saying tht a loss can knock you down a couple of rings on that ladder but you have to remain focused on the positive than those things you can not control. great blog.

Nov 27, 2011 05:59 PM #19
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Scott....everyone needs to remember that no one gets them all....no one....and if we stay focused, when we lose one, we'll get two....you know that, right??

Nov 27, 2011 06:16 PM #20
Brenda Mullen
RE/MAX Access - Schertz, TX
Your San Antonio TX Real Estate Agent!!

No choice but to move on, lol :)!  If you dwell on the loss, you won't ever move forward.  It's probably always best to evaluate what may have gone wrong so you can improve in the future..I would imagine that some of the time though, agent and seller didn't click :)!  Great post Barbara!

Nov 27, 2011 06:31 PM #21
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Brenda....we can't expect to mesh with everyone.....I'm happy with 90%

Nov 27, 2011 06:37 PM #22
Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Barbara, life isn't meant to be lived through a rear view mirror, it's impossible to see the bus heading your way.

Nov 27, 2011 09:28 PM #23
Rose King
UTR, Texas Realtors - Friendswood, TX
Friendswood / Pearland Homes

Hi Barbara! My former broker gave me the best advice about losing a listing...just move on and say, "Next!"

Nov 27, 2011 09:31 PM #24
Lisa Wetzel
RE/MAX Realty Affiliates - Carson City, NV
CDPE, SFR carsonvalleyland.com

Barbara ... There's a great book that I'm listening to Called Failing Forward.  The premise is that failing at something  doesn't mean we are failures and the best thing we can do is learn from our failures and more forward and not repeat our mistakes!

Nov 27, 2011 09:54 PM #25
Christine Smith
Buyers Brokers Only LLC - www.BuyersBrokersOnly.com - Canton, MA
Exclusive Buyer Agent & Attorney, Canton, MA

I like to see if there is anything I can learn or take away from the loss....and then move on.

Nov 27, 2011 10:09 PM #26
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY

This is very true.   You can't dwell on things that don't go well forever.  Forgive yourself  so you can continue to function.

Nov 27, 2011 11:58 PM #27
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

BarbaraT- If i lose a possible client I do want to know why... just to see if there's something I need to do in my own presentation but after that, you're right... onward and upward.

Nov 28, 2011 06:16 AM #28
Loreena Yeo
3:16 team REALTY ~ Locally-owned Frisco TX Real Estate Co. - Frisco, TX
Realtor® | Frisco TX Community Ambassador

"Dwelling" is something I don't do. But I do try to learn from each listing I do not get. And after some disappointments, I have a good solid plan to work off now. I still cant bullet proof it, but it was better than never sitting down to see where I could use improvement!!!

Nov 28, 2011 06:28 AM #29
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