Wappingers Falls, NY (October 24, 2011) AgencyLogic today announced the inclusion of PowerSites, the company's core single property Website product, in the National Association of REALTORS® e-PRO® technology certification program, the only technology certification recognized by the association.
The National Association of REALTORS® (NAR) is America’s largest trade association, representing 1.2 million members, including institutes, societies and councils, involved in all aspects of the residential and commercial real estate industries. Membership is composed of residential and commercial REALTORS®, who are brokers, salespeople, property managers, appraisers, counselors and others engaged in all aspects of the real estate industry. Members belong to one or more of some 1,400 local associations/boards and 54 state and territory associations of REALTORS®.
Ten years ago NAR developed the e-PRO® certification program to teach members how to effectively use technology to grow their business. As technology changed technology training also changed resulting in the developing of an entirely new e-PRO® program released this year.
The new e-PRO® curriculum includes content on how to use the latest social media technologies, such as Facebook and Twitter, and demonstrates how to create an online presence so vital to reaching today’s hyper-connected consumers. e-PRO® also teaches how to take advantage of rich media and e-office strategies to run a business more efficiently.
REALTORS® who become e-PRO® certified not only prove to consumers that they know how to use the most advanced technology to provide exceptional service but also gain new networking opportunities with other tech-savvy REALTORS®. Single property Websites, Websites created to market one home, are increasingly being used by those REALTORS® as a standard marketing method.
“The updated e-PRO® course curriculum is a significant improvement to the previous version and being part of it is obviously something we are very excited about,” stated AgencyLogic CEO Stephen Fells adding “this increases the exposure of our products significantly.”
AgencyLogic single property Websites are part of a suite of online products and work seamlessly with Facebook business pages, another service the company provides. Using a free Facebook application, REALTORS® benefit from not having to update listing data in multiple places. Any edits or changes to their single property Websites automatically updates their Facebook business page ensuring accurate, realtime data while simultaneously complying with Facebook terms of service about business content.
This functionality extends to Follr personal profile Websites, another product used extensively throughout the real estate industry and also included in the latest e-PRO® technology certification.
"When REALTORS® use a combination of our single property Websites, Facebook business pages, Facebook application and Follr personal profile products they demonstrate not only an understanding of current technology but more importantly how to leverage social marketing channels to best represent a home and themselves," stated AgencyLogic CIO Mark Wayman adding "We continue working on extending our product line to even better serve the real estate industry."
Nashville, TN REALTOR Laurie Scheinkopf (ABR, CRS, GRI, e-pro, ISS, CSP), who uses all of AgencyLogic's products, commented:
"Periodically a product comes along that will revolutionize an industry. AgencyLogic has created that product for real estate with PowerSites. It makes sellers feel special and not just another listing on my agent site. Now just one click and the buyer is viewing the potential home of their dreams. It makes the listing easier to sell and close because all the documents needed are available on the site! These sites provide a one stop shop for all parties involved in the process."
Laurie creates a single property Website for every listing and they appear on her Facebook business page and Follr personal profile Website.
Follr users have access to real estate industry specific URL's, an alternative to the standard follr.me or follr.us domains. rlty.me (pronounced 'realty dot me') and rlty.us domains are commonly used by REALTORS®, an example can be seen at rlty.me/HeidiGolff.
This latest news in one of several announcements the company will be making during the remainder of 2011.
About AgencyLogic:
AgencyLogic (www.agencylogic.com) is a division of Network Earth, Inc. (www.netearth.com), a technology company founded in 1995 with a history in developing complex Web-based software for financial institutes and startups. Located in California and New York AgencyLogic has provided Web-based marketing services to the real estate industry since 2004. Products include single property Websites, Facebook business pages, Facebook applications and Follr personal profile Websites. The products, working seamlessly together, provide an impactful social marketing platform for REALTORS® and the property they market. AgencyLogic’s marketing focus is on growth through white label and affiliate relationships. The company has acquired single property Website companies 123MainSt.com, SmartStreets.net and Realasites.com and continues to lead Web-based marketing software innovation.
About the National Association of REALTORS®:
The National Association of REALTORS®, “The Voice for Real Estate,” is America’s largest trade association, representing 1.2 million members, including NAR’s institutes, societies and councils, involved in all aspects of the residential and commercial real estate industries.
NAR’s membership is composed of residential and commercial REALTORS®, who are brokers, salespeople, property managers, appraisers, counselors and others engaged in all aspects of the real estate industry. Members belong to one or more of some 1,400 local associations/boards and 54 state and territory associations of REALTORS®. They are pledged to a strict Code of Ethics and Standards of Practice.
Working for America's property owners, NAR provides a facility for professional development, research and exchange of information among its members and to the public and government for the purpose of preserving the free enterprise system and the right to own real property.
The term REALTOR® is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS® and subscribes to its strict Code of Ethics.
About Follr, Inc.:
Follr, Inc. (www.follr.com) is a software company founded in 2011. With offices in California and New York Follr provides Web-based personal profile Websites to individuals and corporations. A personal profile Website provides a list of profiles (Facebook, LinkedIn, Foursquare etc.), contact information, Twitter and blog content, resume and networking to connect Follr users. It is a personally branded Website used as an initial point of contact representing an aggregation of all personal information and is a natural extension of a physical business card. It is accessed by an enduring, easy to remember URL and represents a more complete picture of individuals and organizations.
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