When EXIT Realty Corp. International Founder & CEO, Steve Morris, issued a challenge to Max Coleman to lose 81 pounds in 2011 and win $5,000, Coleman wondered how he could parlay the windfall to benefit the community. With a starting weight of 337 pounds, he accepted Morris’ challenge with gusto having lost more than 56 pounds to-date while raising money for the Marcus Daly Memorial Hospital Foundation which services Montana’s Bitterroot Valley. Coleman’s goal weight by the end of 2011 is 256 pounds.
The local media has reported on the progress of the Max Coleman Wellness Challenge. In an interview with NBC Montana, he said Coleman commented that supporting him on his quest are “a dietitian, nutritionist, a triathalon trainer and a personal trainer.”