Are agents economizing their mode of transportation? Is it happening in your neck of the woods? Are agents changing their mode of transportation? I had not paid much attention, until my buying couple brought up the subject when we were looking at homes in Haiku Plantation, Oahu, an area of million dollar homes. As we drove around viewing open houses, my clients noticed a 'high profile' agent driving a 2 seater mini cooper and then viewed other previewing agents in Toyota Tercels, 2 seater mini sports cars and other sub compacts. The client commented, "how do these agents drive their clients around?". It IS being economical. It IS saving, however, how much do you pay to make impressions. AND what is "making an impression" vs "branding or promotion" in this case of cars. When I later asked one of the agents about driving a small economical sports car, the comment was "when my client sees me in this...(small car), they feel sorry for me, so, they offer to drive ME around instead!"
COMMENT: a frame that surrounded the license plate of a compact automobile said "My Other Car is a Mercedes."
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