If you count up all the sites where you have an "active" presence online, how many do you have? 5, 10, more? I'll bet you've got at least 5 sites where you're really active on and more (e.g. MerchantCircle) you update occassionally. You might also be on Yelp, Trulia, Zillow or similar sites where consumers can review you and you can promote yourself. Out of all of those, how many are really necessary? Put another way, how many do you really have time to manage?
I've been good about blocking out my time to keep up on social media and blogging. What I've found with all these sites is "Less is More". The less I tweet, the more people I get. Same on Facebook, the less I post, the more people will keep me in their feed and see what I have to say. So, with those points, should I be doing LESS online?
Which sites are really needed?
- My blog site
- My personal website
- Facebook (personal networking)
- Twitter (auto-fed from the blog)
When I post on my blog, it automatically posts to Twitter and I get more followers. It wastes time and annoys people to constantly retweet or comment. Less is more. This also applies to LinkedIn so now I've got two sites covered.
My personal site gets IDX listing data and my blog feed. Other than updating select reports, it pretty much takes care of itself. So, there's no need to do anything else with that.
Then there's Facebook. With Facebook, I network with other agents, friends, family, etc and spend a litttle time here and there. If I post constantly it just annoys my contacts so rather than doing too much, I just post occassionally. Less is more...and it works. No need for a business page. That's what my personal website is for. Why be redundant?
Lastly, there's my blog. This is my one true voice on the internet. I post here regularly and it is where, in my opinion, you should focus your online efforts. Can you invest 30-45 minutes each day to write something on your blog and let the rest take care of itself?
Combine that time with a few minutes through the day for Facebook and you've got a pretty solid online stategy. Can you manage that? If so, you should do just fine. Trim back and remember, less is more.