If you count up all the sites where you have an "active" presence online, how many do you have?  5, 10, more?  I'll bet you've got at least 5 sites where you're really active on and more (e.g. MerchantCircle) you update occassionally.  You might also be on Yelp, Trulia, Zillow or similar sites where consumers can review you and you can promote yourself.  Out of all of those, how many are really necessary?  Put another way, how many do you really have time to manage?

I've been good about blocking out my time to keep up on social media and blogging.  What I've found with all these sites is "Less is More".  The less I tweet, the more people I get.  Same on Facebook, the less I post, the more people will keep me in their feed and see what I have to say.  So, with those points, should I be doing LESS online?

Which sites are really needed?

  • My blog site
  • My personal website
  • Facebook (personal networking)
  • LinkedIn
  • Twitter (auto-fed from the blog)

When I post on my blog, it automatically posts to Twitter and I get more followers.  It wastes time and annoys people to constantly retweet or comment.  Less is more.  This also applies to LinkedIn so now I've got two sites covered.

My personal site gets IDX listing data and my blog feed.  Other than updating select reports, it pretty much takes care of itself.  So, there's no need to do anything else with that.

Then there's Facebook.  With Facebook, I network with other agents, friends, family, etc and spend a litttle time here and there.  If I post constantly it just annoys my contacts so rather than doing too much, I just post occassionally.  Less is more...and it works.  No need for a business page.  That's what my personal website is for.  Why be redundant?

Lastly, there's my blog.  This is my one true voice on the internet.  I post here regularly and it is where, in my opinion, you should focus your online efforts.  Can you invest 30-45 minutes each day to write something on your blog and let the rest take care of itself?

Combine that time with a few minutes through the day for Facebook and you've got a pretty solid online stategy.  Can you manage that?  If so, you should do just fine.  Trim back and remember, less is more.

If you have enjoyed reading my blog, please subscribe HERE!

 Want to know more about me?  Just Google Me! 

 

 Bryan Robertson, President | T: 650.799.9951 | Email: bryan@arrivva.com | Website: http://www.BryanRobertsonHomes.com |CA License: 01191946 | ARIVVA  | 744 San Antonio Road Ste 24 | Palo Alto, CA 94303

 

Find Me Online!

Bryan Robertson FacebookRebekah Radice TwitterBryan Robertson LinkedinBryan Robertson Blog

 

Recent Articles from Bryan's Blog

Los Altos Neighborhood Tour - Old Los Altos

Los Altos Neighborhood Tour - Rancho

The Definitive Guide to parks in Los Altos

New House Construction Costs in Los Altos

 
Post is included in group: Addicted to Active Rain
Post is included in group: Cosmic Cow Pie...The Rome Way
Post is included in group: "Whacked"!!!
Post is included in group: BananaTude
Post is included in group: Club Chaos

46 Comments on How much online marketing and social media can you manage?

20 Most Recent Comments Displayed Show All

DEC
02
2011
883,234 Points 10 Featured Posts Outside Blog

 Byan - I am definitely in tune with you here ..... less is indeed more ..... less certainly allows more time to do what we get paid for ...... I just need a little more automation.
9:26pm • #27
637,697 Points 1 Featured Post Outside Blog

I only have A/R so I don't do all the rest, I think you can get tied up with to much and it all seem to go round and round so I stick to this and work my SOI and that seems to be enough.
11:07pm • #28
1,429,764 Points 52 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Facebook, LinkedIn, and Twitter are definitely the big three of social media. The key is to go to each site with purpose and focus, and not get caught up in aimlessly wandering and browsing. If that can be done, a disciplined agent can spread their online presence even further.
11:56pm • #29
DEC
03
2011
806,002 Points 1 Featured Post Outside Blog Attended Rain Camp Called Shot Master

Hi Bryan - I like to focus my time where the juice and audience is located.
12:21am • #30
235,736 Points 10 Featured Posts Called Shot Master

Hi Bryan--great post.  I agree with you that less is more.  I like your idea of letting things take care of themselves.  I find I "work" all of these sites less and less.  There has to be time to do the actual work!
12:37am • #31
251,523 Points 1 Featured Post Outside Blog Attended Rain Camp Called Shot Master

Bryan.....Congrats on the FEATURE on a GREAT Post.  Well said....as my REAL job is staging and I need Blog/Social Networks to help market my business!!!
12:55am • #32
1 Featured Post Outside Blog

I keep my FB Personal Page and Business Page separate. I know that people don't want to see the same thing. So I keep my business page strictly business.
4:24am • #33
1,166,595 Points 158 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

I try to focus on my 2 websites and blogging/SEO.  I do spent some time on link building during slower times (and need to do more Dec/Jan).  I use hoosuite to then post liinks to my blog posts on FB/LI/Tw simultaneously.  Most poss get shared 4 times.  I spend 1.5 hrs/month doing this.  then, I'll go on to these networks occasionally - at least 1 once per month, and often 2-3 times per month.
7:35am • #34
231,593 Points 8 Featured Posts Outside Blog

Great advice Bryan. Too much of anything (whether quality or not) is overkill and will lose its impact over time. Focusing on my website, blogging and SEO are my priorities and everything else I keep fresh, but remain mindful of the fact that keeping people looking for more content is better than bombarding them with it.  
7:48am • #35
669,190 Points 74 Featured Posts Outside Blog Called Shot Master

Great stuff Bryan.  I 100% agree with your statements about Facebook and Twitter.  Less is more.  Congrats on the feature and I enjoyed reading your blog.  
8:28am • #36
741,635 Points 16 Featured Posts Outside Blog Called Shot Master

Bryan, you make a good case where less is more. I think people do get annoyed with all the notices.
9:29am • #37
509,813 Points 13 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

I do agree less is more.  Back in the day when we were all signing up for the next magic thing I got lost!  Sometimes I have to Google myself to see all of the obscure places I am like ziki. 
11:06am • #38
446,944 Points 26 Featured Posts Outside Blog

Hi Bryan.  Nice post...

I don't believe the role of a website and a FB business page overlap.  The FB page is a broadcasting tool, while the website sits there...

I would look into one.  They are free, after all, and a great way to get more exposure...

Thanks for writing,

Ken
11:17am • #39
178,222 Points 9 Featured Posts Outside Blog Called Shot Master

I use the same sites that you mention but I think I must just be slower than you. It takes me more time than you describe do I end up bring less consistent. 
12:22pm • #40
649,848 Points 63 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Mine are my Wordpress blog, my AR blog, I have a Trulia blog - but it doesn't generate so I stopped using it, I just started Tumblr which I will give modifications Wordpress blog...Then I have FB personal page, business page and Twitter, I also use  YouTube for video slideshows.  Flickr & Picassa for photos....also linked-in - but I am at my limit with all of that....
12:49pm • #41
177,169 Points 7 Featured Posts Called Shot Master

I hear you that it is overwhelming to keep on top of ten different sites! I just do the best that I can and not invest a ton of time into any one basket! Hope you are having a great weekend! 
2:56pm • #42
DEC
08
2011
171,130 Points 1 Featured Post Outside Blog

Like I always say, try to keep things simple and powerful.  I also have all the accounts that you have and sometimes it becomes overwhelming.
11:56pm • #43
DEC
12
2011
243,024 Points Outside Blog Hit Router

Thanks, I love to work on free advertising first, if it works why pay money?
1:14pm • #44
DEC
14
2011
Outside Blog

Great info!

I'm working now on developing my blogging and social media plan for 2012.  Up until now I've never really gave it much time or effort. 

But over the past couple of weeks I've been spending some time on this site.  And I've really enjoyed it!  I've been very fortunate in my sales career, and I'm very excited about adding social media to my business plan.

11:40pm • #45
DEC
16
2011

I do about the same.  There are some great strategies to give you the presence with less effort.

 
1:06pm • #46

20 Most Recent Comments Displayed Show All

Login or register to leave a comment
 
Bryan Robertson (ARRIVVA) Ambassador_large

Bryan Robertson

Los Altos, CA

More about me…

ARRIVVA

Address: c/o Los Altos Real Estate Agent, Los Altos, CA, 94022

Office Phone: (650) 799-9951

Cell Phone: (650) 799-9951

Email Me


The latest updates on sales, listings, short sales, foreclosures, news and events for Los Altos, Los Altos Hills, and surrounding area real estate market.


Listings

Links

Archives

RSS 2.0 Feed for this blog