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Your Customers are Mobile. Why Aren’t You?

By Tracie Close

Services for Real Estate Pros with Smarter Agent

December 01, 2011 05:16 AM

In a recent interview with Mike Yonker, Vice President of the Digital Agency Rockfish, said it is “essential that brands have a mobile strategy.“

What does that mean to your business? 1.8 billion New phones/tablets are estimated to be shipped this year. Now more than ever people are spending more time using phones and tablets.

As Mike explains, “You have to fish where the fish are.”

It is important that REALTORS®, both agents and brokers get involved in the mobile movement to ensure that they are constantly available to their clients. Not only will your mobile strategy improve business to client relationships, it will also put you right where you need to be; in the center of a steadily growing trend, MOBILE!

Mike gives a final warning to brands not taking mobile strategies seriously, “Brands have to pay attention (to mobile solutions) or they will become invisible.”

So, let me ask again, is your brand mobile?

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Wale Adewoyin

1st Crown Realty Corporation 503-512-6200 - Saint Helens, OR

You cannot be effective and be professional without the required tools. You need to have the hardware and software to be productive and efficient.

Dec 01, 2011 05:21 AM

Mark R. Hardy

Short Sales, REO, New Builds, First Time Buyer - Mesa, AZ

Short Sale Specialist Realtor - Mesa AZ

Tracie,

I think your post drives home a lot of truth. I just started advertising with Trulia and their mobile App system and I have gotten 4 leads in 2 weeks and two of them seem very promising. One I am already submitting offers with.

Also, I have my own mobile app that clients or prospects can download by going to: http://www.gowithhardy.com

Check it out and let me know what you think. But the fact that my name and face is on the home screen of all my clients is going to be invaluable going forward!

Dec 01, 2011 05:25 AM

Tracie Close

Smarter Agent - Philadelphia, PA

Great points, guys. Mark, I wonder if you had seen this article: http://www.craigkamman.com/2011/11/15/edina-realty-discontinues-3rd-party-sites-like-trulia-and-realtor-com/ ?

Some really solid points as to why aggregator-based sites are not doing as much for your business as your own branded mobile platform would.

Would love to have one of my sales team chat reach out to you about the benefits and enhancements the Smarter Agent mobile app offers over what you're currently using.

Dec 01, 2011 05:34 AM

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Tracie Close

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