I was observing recently the difference in the look of agents who have photos with their referrals. Many of us list the quotes from our happy clients such as....."Wow, Al did a great job on finding us a home! (Gotta have lots of exclamation points) and we got a great deal and were in the home by Christmas!"
Sometimes salespeople will have the quote and a photo of the person (s) who said such nice things. I think it is better with a photo because it adds credibility to the quote as well as gives some visual relief from a page of text.
The problem is finding the appropriate time to snap a photo of your clients, and also explaining why. Sometimes, I will get a photo of the family in front of the new house, maybe when we are doing the inspection, or another convenient time.
If you have any thoughts, please share them. Thanks!