I've blogged about this subject a couple times in the past few months, but I want to remind everyone that people are reading your blogs. Not only are clients and customers reading your blogs, but company and bank executives are reading your blogs. I had another call this week from a major bank, and it was a very good productive call.
I've had calls from multiple bank representatives in the past 60 days, and I've had multiple company executives call about some of my blog posts. Here's what I would encourage you to do when you blog about an experience or situation with one of these entities.
- Make sure you have a completely honest representation of what is happening. Those readers are using your blog to approach individuals and departments in their companies with your information. If your blog is just a rant and the facts are skewed, the end result will be that nothing gets done. If it's 100% factual, then changes are a likely outcome.
- If you comment on a blog with your own experience, make sure it's also true and 100% factual. The same applies here. These same people are using your comments to approach their own people with questions and resolutions. If you've had a bad bank experience, get the employees name, location and ID number if they'll surrender it. You may need it later.
- Use your blog or comments to state your case and expect those reading to follow up with their own people, and don't be surprised if they call you for more information. They might just do that. I think a lot of the bigger players are looking for resolutions to short comings in their own companies. They are depending on your input to help them find weaknesses. You can use your experience to shine the light on areas they may not be fully aware of.
- Keep it civil. I know a lot of us are frustrated with bank short sale departments, and I would imagine there a few REO horror stories out there. When you publish your blog, just tell the story. Don't make assumptions about the motivations of the bank employees or the bank overall. I'll the first to admit, some bank employees give the impression that they really couldn't care less. Maybe they need to have their futures freed up, but at the same time, maybe they have a sick child at home, or a dying parent, etc. Or, maybe they aren't good at keeping their emotions in check. Then again, maybe they're just a poor employee. That's not our call. State the facts and let their employers uncover the truth.
- Expect change. When you have an experience with one of these banks, write your blog. But, before you do that, see if you can go up the change of command and get a better result. That makes a much more encouraging story. Most of us have had the bad experience, but if we can take that bad experience into a positive outcome, that's a much better read.
Remember, people are reading your blog. It's not just your colleagues, friends, customers and clients. There are bank and company executives and representatives reading your blog as well. Use this forum to inform them of your struggle and hopefully they will take up your case. Nobody likes bad press, and with a quarter of million AR subscribers online, that's a lot of bad press.