To Stage or Not to Stage - Tips for Tulsa Home Sellers!

Real Estate Agent with Chinowth & Cohen Realtors License #142914

To Stage or Not to Stage - Tips for Tulsa Home Sellers!

My Sellers withdrew their home from the market during a major renovation and were ready to put their vacant home back on the market. After discussing the benefits of home staging, they agreed to hire a professional home stager.

We wanted to show off their new hardwood flooring, new carpet and fresh paint throughout. Prospective Buyers looking at photos on the internet will feel NO EMOTION when they look at an empty room and try to figure out if it's an office or bedroom. However, seeing furniture in a room, they are likely to think, "Wow, that's a large living area!"

It's not that we can't describe a room in the photo captions - it's that the prospective Buyer is going to SEE and FEEL that this home is indeed move-in ready and they can imagine themselves living there. Remember that home selection is a very emotional decision, and our best line of offense in selling your home is to tug at the Buyer's heart strings.

I asked my photographer to take "before photos" which is what we would have used to market this home without the benefit of home staging. Following are photos of several rooms - both vacant and staged.

living room without home stagingLiving Room with Home StagingMaster bedroom without home staging Master bedroom after stagingMaster bathroom without home stagingMaster bath after home stagingKitchen without home stagingKitchen with home stagingFormal dining room without home staging Formal dining with home staging

Here are a few additional areas that Cindy Gasior of Transitions Home Staging prepared that added lovely finishing touches to the home. 

Butler's pantryBreakfast nookLanding area at top of stairsMaster bedroom finishing touchesKitchen displays

If you compare the photos of the vacant house to the photos of the staged Tulsa home for sale, it's obvious which is more appealing and inviting. Instead of having a prospective Buyer wonder what they would do with the area at the top of the stairs, Cindy placed a small desk, chair and lamp to show this area could be an attractive common area for writing or placing mail.

The items included in the kitchen bookcase call out an area that may otherwise be missed. The same holds true with the Butler's pantry - an area for storing all those extra items needed for entertaining AND storing wine.

The photos seen on the internet are the greatest determining factor as to whether a prospective Buyer will consider viewing your Tulsa home for sale. Buyers are not moved by photos of vacant rooms and can not visualize all that your home truly has to offer.

Now that you've seen a few before and after photos of this home, don't you believe that home staging will help sell this home?

Copyright 2011 Lori Cain All Rights Reserved - Originally Posted at: Midtown Tulsa Real Estate - Lori Cain

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Please visit my web site if you are shopping for Tulsa homes for sale or call 918-852-5036 for more information about Midtown Tulsa Real Estate. In addition to my advanced grasp of the internet to market your Tulsa home for sale, I include a home staging consultation with every listing AND professional photography - at no aditional cost to you!

Lori is a residential Realtor with Chinowth & Cohen Realtors serving the greater Tulsa area and specializing in downtown Tulsa and midtown Tulsa real estate.

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Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

Hi Lori ~ This is such an excellent example of the power of home staging!  Thanks for showing what a professional home stager and photographer, combined with an excellent listing agent, can do as a team to help properties sell faster!

Dec 05, 2011 02:43 PM #1
Lori Cain
Chinowth & Cohen Realtors - Tulsa, OK
Midtown Tulsa Real Estate Top Producer

Maureen, this is my first time to use Cindy - didn't she do a beautiful job?!!  Sellers were VERY pleased!

Dec 05, 2011 03:02 PM #2
Corinne Guest, Managing Broker
Barrington Realty Company - Barrington, IL
The Choice of Professionals

I think buyers have the biggest problem of all with bedrooms. For some reason they always think they are too small. this clearly shows how big your bedroom is, certainly bigger than it looks without the bedroom furniture. Great job Tulsa sellers, listing agent and stager coming together for a common goal.

Dec 05, 2011 05:00 PM #3
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Lori, love what you've shown and shared here!  I hope that you will continue to use Cindy as she clearly knows what shes doing. 

Dec 05, 2011 06:42 PM #4
Lori Cain
Chinowth & Cohen Realtors - Tulsa, OK
Midtown Tulsa Real Estate Top Producer

Corinne and Ginger, yes the staging really helps the Buyer understand the size of the bedrooms, yet you can still see the beautiful wood flooring. Already have Cindy scheduled on another staging job - think we may make a winning team!

Dec 05, 2011 08:14 PM #5
Lori Cain
Chinowth & Cohen Realtors - Tulsa, OK
Midtown Tulsa Real Estate Top Producer

Got an offer on this property four days after staged property hit internet!!!

Dec 07, 2011 12:53 PM #6
Nestor & Katerina Gasset
International Properties and Investments LLC - Wellington, FL
Realtors, Wellington Florida Homes For Sale

Hi Lori. These are great tips and really good home staging photos. Thanks for sharing

Dec 08, 2011 11:55 PM #7
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

Lori....some fantastic examples of how staging can make a hugh difference.  Same strategy builers have used for it to them so that they make an emotional connection!  This home looks lovely so little wonder you had an offer so quickly!!  Congrats!

Dec 09, 2011 11:12 AM #8
Judith Sinnard
SMARTePLANS; Houston, Texas - Houston, TX

Great job!  Not only is it effective for the success of this listing, but it is a powerful addition to your portfolio when addressing new clients. Yes, people have trouble "seeing" how its going to work .. and you've done a wonderful job helping them sharpen up their vision ... with visuals like this ... everyone can see it SOLD!!!

Dec 11, 2011 10:39 AM #9
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Lori Cain

Midtown Tulsa Real Estate Top Producer

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