Who are the people in your neighborhood?

Want to find out more about who lives in your neighborhood? How about the people in the neighborhood that you're about to move into? With Claritas PRIZM segmentation system, you can do just that.

Although it can be a little cumbersome to navigate at times, this site can provide a glimpse into what the typical household in your neighborhood is like.....what they read, other hobbies, median household income, demographics, etc.

People living in the same neighborhoods tend to have similar lifestyles, proving the old adage that "birds of a feather flock together" still holds true. To a large extent, you are where you live!

PRIZM NE, Claritas' newest segmentation system defines every neighborhood in the U.S. in terms of 66 distinct lifestyle types using ground-breaking segmentation techniques. You can get a first look at your neighborhood using PRIZM NE using MyBestSegments.com.

Select the segmentation system you prefer and enter your 5-digit ZIP Code-you'll get your neighborhood's top five segments, along with some descriptive detail about each segment's lifestyle traits.

For example, here's a snapshot profile of one neighborhood found in a downtown Minneapolis neighborhood:

29   American Dreams American Dreams is a living example of how ethnically diverse the nation has become: more than half the residents are Hispanic, Asian or African-American. In these multilingual neighborhoods-one in ten speaks a language other than English-middle-aged immigrants and their children live in middle-class comfort.

Social Group:  Urban Uptown

Lifestage Group:  Young Accumulators

2006 Statistics: US Households: 2,447,099 (2.18%) Median HH Income: $52,863  Lifestyle Traits Go ice skating Go sailing Read Sunday newspaper Ebony magazine Lexus IS300 Demographics Traits: Ethnic Diversity: White, Black, Asian, Hispanic Presence of Kids: Mostly w/Kids Age Ranges: Age 35-54 Education Levels: Some College Employment Levels: WC, Service, Mix Homeownership: Homeowners Urbanicity: Urban Income: Midscale Income Producing Assets: Above Avg.

Check out your neighborhood at http://www.claritas.com/MyBestSegments/Default.jsp.