Here's your test to survive this market. To succeed an agent must market on a regular basis, and they must make an investment of Their Time or Their Money...
The best sources of income is generated by marketing to prospects on a regular basis. Below is a really simple but effective plan with #1 being the highest return on investment.
- Past Clients, Friends and Family (database) should be contacted monthly either by phone or mail. Ask for their business or a referral. This typically accounts for 75%-80% of your Total income.Calls and or handwriiten notes are the best.
- Expired Listings call them and work them and ask if they are going to put their home back on the market (what ever they say divide it by 3), and then keep in touch every 2 weeks.
- Cancelled Listings Same as Expired.In our market many agents cancell instead of letting them expire.
- Open Houses do 2-3 per month or 2 seperate Open Houses on a sunday twice a month but never less than a $150,000 house a go where the market is active.Build a databse with names you get they will likely buy in 3-9 months. Don't expect immediate gratification.
- FSBO just call and ask if you can be of help and what's their PLAN B if they don't sell themselves, Then ask if you Can you be part of Plan B.
NOTE: you should get 1 listings for every 75 to 80 calls to FSBOs, Expireds, Cancelled. 80 calls divided by 5 days = 16 calls day thats less than 2 hours a day. Be Brief Be Brilliant Be Gone.
This is a great plan all you need to do is call 2-3 hours a day and your spouse can help then mail to your data base daily by dividing the database by 20 (5 days x 4wks) and send a handwritten note.
Good Luck
Don Keeton RE/MAX The Producers of Omaha Nebraska
Comments (2)Subscribe to CommentsComment