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Busness PLan Short and Simple For Real Estate Agents 2012

By
Real Estate Broker/Owner with RE/MAX The Producers
Here's your test to survive this market.  To succeed an agent must market on a regular basis, and they must make an investment of Their Time or Their Money...
 
The best sources of income is  generated by marketing to prospects on a regular basis.  Below is a really simple but effective plan with #1 being the highest return on investment.
  1. Past Clients, Friends and Family (database) should be contacted monthly either by phone or mail.  Ask for their business or a referral.  This typically accounts for 75%-80% of your Total income.Calls and or handwriiten notes are the best.
  2. Expired Listings call them and work them and ask if they are going to put their home back on the market (what ever they say divide it by 3), and then keep in touch every 2 weeks.
  3. Cancelled Listings Same as Expired.In our market many agents cancell instead of letting them expire.
  4. Open Houses do 2-3 per month or 2 seperate Open Houses on a sunday twice a month but never less than a $150,000 house a go where the market is active.Build a databse with names you get they will likely buy in 3-9 months. Don't expect immediate gratification.
  5. FSBO  just call and ask if you can be of help and what's their PLAN B if they don't sell themselves, Then ask if you  Can you be part of Plan B.
NOTE: you should get 1 listings for every 75 to 80 calls to FSBOs, Expireds, Cancelled.   80 calls divided by 5 days = 16 calls day thats less than 2 hours a day.  Be Brief Be Brilliant Be Gone.
  
This is a great plan all you need to do is call 2-3 hours a day and your spouse can help then mail to your data base daily by dividing the database by 20 (5 days x 4wks) and send a  handwritten note.
 
Good Luck
Don Keeton RE/MAX The Producers of Omaha Nebraska
 
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As members of the Better Business Bureau of the Heartland, Don & Valerie Keeton promise to promote and protect your best interest when buying or selling your next home in the Omaha, Nebraska area.   Contact them anytime at 402-496-3700 or donkeeton@remax.net

Comments (2)

Edward & Celia Maddox
The Celtic Connection Realty - Queen Creek, AZ
EXPERIENCE & INTEGRITY - WE TAKE THE HIGH ROAD

Thanks for sharing your listing tips. Best of luck in 2012

Dec 06, 2011 09:19 AM
Don and Valerie Keeton
RE/MAX The Producers - Omaha, NE
Omaha Real Estate - 402-496-3700

thanks for reading my post.  i wish you the in business opportunities in 2012

thanks

don keeton

Dec 11, 2011 01:39 PM