No, I'm not talking about me...
But we now have a new reason to get back into the old practice of previewing properties during our work day. Not such a new concept for some of us; I am a big fan of this practice.
Recently in Central PA our multi-list launched the public access side of our multi-list. This isn't such a big deal when we look at it as agents; we have had public IDX access to our listings for years. What is new about it is that when the consumer public hears about it as the "Public side of our whole MLS database" they will flock to it. Even though our own websites have as much and sometimes more data from multiple MLS IDX feeds, for some it might be seen as an unvarnished look into our secret world, unfiltered and untainted by brands. Am I saying I don't like this new development? No I actually love it, I can educate my clients and consumers and they can validate everything I show them.
What I am saying is that we must be better educated on the market inventory and conditions than the public. And here's how I do that. I preview properties as they come on the market and those that have been around a while. Why? If all I do is look at pictures and sit behind my computer all day, I don't have any more insight than my clients. So what do they need me for? I have to be in the homes and in the neighborhoods to be able to talk intelligently and answer the questions that always come up. If you need convincing that the photos don't tell the whole story, think back to the last time you saw or even attended a class on taking better photos to market your home.
So all you list agents out there, please don't be alarmed when you hear from me asking to preview your listing, I'm just doing my job. And please feel free to call to set up a preview of mine. As I write this I am committing to do even more previewing during these cold lonely winter days.
See you out there, go make it a great day!