The Money Merge Account service, commonly known as the MMA program or the Home Accelerator product has been gaining steam throughout the United States. New agents are being signed up each and everyday while consumers of the product are starting to adapt the concept.
Are you maximizing your marketing? Are you efficiently marketing this product?
Any new concept or product to hit the marketplace takes at minimum 5 viewings to remember and understand the offering. Becoming mortgage free is not a difficult concept but the path to financial freedom can be complicated to explain. If you were the first agent to explain how MMA works to a potential agent or client would they be able to contact you again when you were ready to sign up or would the 5th person to explain the product reap the rewards of your work?
3 powerful tools can help you solve this problem and gain every agent and client you speak with as your own, which leads to maximization of sales:
Email Marketing: You have established a relationship with a potential client or agent. Perhaps you met them at Starbucks, in the first week you may call them or email them but what happens to that lead if you don't maintain contact... the lead becomes a waste. The solution is a way to stay in continuous contact with that individual. An internet marketing email campaign targeted at that consumer that gives valuable and wanted information will lead that contact back to your services. Opt in email marketing is a powerful tool that does the networking for you and turns your precious contacts into sales. Do you keep email addresses stored for easy use, and use these contacts? If not you need marketing help.
Search Engine Optimization: Do you have a website? Is it easy to understand? Can potential clients and agents find the website? Does it impress your clientele? If you answered no to any of these questions either your website is incapable of converting interest into a sale or you cannot be found on the most powerful information finding tool. If you google your website and do not see it, you need marketing help.
Customer Relationship Management: If you are an MMA agent you probably have access to the people who can truly benefit from this tool. To convert a lead to a sale you need to have a system to manage these relationships. Your CRM tool should be personalized and be able to farm analytical data to help you build and manage your business. If your system of customer relationship management is a rolodex, you need help.
MMA is an awesome way to supplement your income while providing a needed and valuable service to your clients. These simple concepts are not just beneficial to your MMA client base but across areas of business you are a part of.
After reading this blog one of three things will most likely happen. 1) you read it, you agree and file this information away somewhere. 2) you print out this blog tape it next to your desk and look at and wonder, without recreating the wheel how do I tackle these challenges to convert more contacts in sales? 3) You will take me up on an offer for a free review of your current marketing strategy and how you can turn up the volume on your sales and income. For a free consultation of MMA marketing efforts contact 800.596.6604 to schedule your review today.
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